When You Wear A FaceShield, We Can Safely See You Smile

Do you and your loved ones have face shields? Would you wear one if you did? Face shields offer more effective protection against coronavirus than masks and should be worn by the public whenever they leave home, according to physician and epidemiologist Michael Edmond. He believes the simple devices are more effective than masks at […]

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Repurposing for the Public Good: What Compassionate Companies Are Doing to Help

With fear and negativity rising, it’s important for brands to bring illumination and direct help to the fore. Alberto Brea, the chief growth strategist at DiMassimo Goldstein in New York City, points to some of the companies who are doing good works. He also wisely notes, “In times of Coronavirus, the best ad is not […]

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What’s All This Commotion in the Ocean?

To call attention to the suffering marine animals face due to overconsumption, Sea Shepherd and agency Braaxe decided to remake the classic game ‘Operation’. Introducing ‘Operation Ocean’, where players must save a dolphin threatened by ocean waste. According to the United Nations Environment Agency, 70% of the marine plastic waste is linked to fishing equipment […]

Five Hot Mods for Your 2019 Chevy Silverado

In this episode of “The Haul” from AmericanTrucks, host Sara Riordan selects five aftermarket parts for the all-new 2019 Chevrolet Silverado 1500. GM’s bigger, lighter, and more powerful Silverado pickup is more efficient than previous models thanks to a complete redesign for the 2019 model year. With these enhancements for the completely new fourth-generation Silverado […]

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The Glenlivet Introduces Scotch-Infused Edibles at London Cocktail Week

Edibles. They’re not just for stoners anymore. Thanks to this new product innovation from The Glenlivet, whisky drinkers are now able to nibble their way toward a more blissful state. Described as a first of its kind for a spirit brand, the edible capsules are 23ml in size, fully biodegradable and provide the “perfect flavour-explosion” […]

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Never In Stock: Will Mass Customization One Day Gain Mass Appeal?

What’s in it for me? That’s the age-old question that every shopper wants to know. To address this fundamental and unrelenting question, progressive retailers are turning to mass personalization and mass customization for answers. According to Investopedia, mass customization is a marketing and manufacturing technique which combines the flexibility and personalization of custom-made products with […]

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It’s About Time: New Watches Made in America

Timex helped to democratize timepieces in 1854 with the first clock any working family could afford. Today, Timex is bringing watchmaking home again to its headquarters in Middlebury, Connecticut.  “The American Documents collection is about so much more than great-looking timepieces – it’s about capturing the spirit of what it means to be American-made,” said Tobias Reiss-Schmidt, […]

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What Did You Learn Today?

When I was a boy, my grandpa would ask me the same question over and over. “What did you learn in school today?” The repetitive nature of his questioning helped to create an awareness in me that school was important and that I needed to bring focus and attention to it, to get the most […]

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Cannapreneurial Activity Is At All Time High

So far, nine states and the District of Columbia have legalized the use of recreational cannabis, and two dozen states have approved medical marijuana. According to a Quinnipiac University poll released Thursday, support for legalization hit 63 percent in the survey — the highest level of support recorded by a Quinnipiac poll. Support for medical […]

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House of Marley Got Riddim

I recently purchased a portable Bluetooth speaker from House of Marley. It sounds incredible. In fact, it sounds so good that I’m now considering their turntable. Let’s examine the product’s video marketing: What do you think? Are you ready to buy? I am. Bob Marley’s son, Rohan Marley, told Forbes, “The Marley name is synonymous […]

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5 Ways Your Business Can Benefit From Webinars

When you’re looking to improve your business, technology has a lot to offer. Among the ways you can use technology to improve your business is through webinars. Webinars are gaining in popularity for a variety of reasons. It is not a huge commitment to ask for and people are a lot more willing to watch a webinar rather than a seminar. Best of all, they can enjoy the webinar while sitting at home. Your business will reap the rewards and you will make more money as a result.

Use Webinars for Lead Generation

When you’re looking to make sales, you need to bring in attention from people who will purchase what you’re selling. The webinar is a great way to get the attention you need, webinaraccording to Yahoo Small Business. The Blue Jeans Network and companies like it make it possible for you to speak with everyone thinking about doing business with you and giving them everything they need to contact you directly. This is a lot more effective than a regular seminar, because in general, people will not show up to a seminar unless they already know and trust the people involved. You can use social media and other tools to promote your webinar, and you’ll bring in a lot of attention from interested parties.

Announce Product Launches through Webinars

While you’re using a webinar, this is a perfect time to talk about the new products. You not only get to show the world the product, but you can show off everything about it. According to She Owns It, this is a great way to build brand awareness and interest in your products. People can get more of a feeling for what your products are and what they do for them, which leads to higher overall sales for your company. Remember to utilize the platform correctly by not just showing the product by holding it, but by displaying the product on the screens of the people who are watching the webinar.

Demonstrate your Authority

Webinars are a perfect platform to demonstrate your authority in your industry. Remember, everyone wants to purchase products and services from companies they can trust. But many webinars demonstrate a company’s knowledge about the industry and how its products affect the lives of the people who use them. Using a webinar through something like the Blue Jeans Networkallows you to talk about the importance of everything surrounding your industry. This shows everyone thinking about buying from you that your business is serious about the products that you produce as well as the ways in which they help the lives of the people who buy them. This builds trust which will lead to better overall sales, according to Mind Flash.

Connect with Your Clients and Potential Clients

The beautiful part about using a webinar for your company is the fact that it is a much more intimate way to get involved with your clients. They see you on the screen of their computer and feel closer to you than they would if they were to see you on a stage. According to Business News Daily, you should embrace the fact people are welcoming you into their lives and in many cases, into their homes. Make sure to speak directly to the individual rather than speaking to a crowd of people. If you can make everyone feel as if you’re connecting directly with them, they’ll be more likely to do future business with you.

Reach Even More People

According to Entrepreneur, you should hone your story-telling skills to get the most out of your webinar. If you’re able to tell a story rather than hawk a product, people are more prone to listen to what you have to say and be willing to take action once the webinar is over. Your story should be one that inspires people to trust your products and your brand, so you can get them to take action in buying what you’re selling. Try not to look at the number of the webinar as you’re conducting it. Instead, take a look after you’re done and see how your numbers may have improved from one webinar to another. As you give more webinars, you’ll nail down what gets people excited and what drives sales. This way, your business will receive even more benefits from giving a webinar.

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Seven Mobile Apps Every Advertising Agency Should Pitch To Their Clients

Seven Mobile Apps Every Advertising Agency Should Pitch To Their ClientsWith smartphones and the Internet, technology has taken off, and people now use it to run their daily lives. Of course, more importantly, people in business have harnessed smartphone apps to run day-to-day operations and get ahead against the competition. With this in mind, here are seven mobile apps every advertising agency should pitch to its clients.

DoubleDutch: The best mobile event app in the marketplace right now. With it you can organize an event and make things easier on attendees and hosts. Whether hosting a small and formal corporate convention, large or small, a business can make the most of it by using DoubleDutch. In reality, old and antiquated ways are going out the door, and a new entrepreneur must understand that by using the right apps such as DoubleDutch. Remember, as a marketing agency, it is important to talk this one up as it will help an individual achieve greatness.

Google Analytics: A small or large business must track website visitors. Otherwise, it is impossible to know which advertising campaigns work and which fail the organization. To get started, one would simply need to download and install this application and then enter their user information. Luckily, this is a free and powerful app that will allow a person to read, in detail, the traffic of his or her site.

CardMunch: For the busy salesperson, it is important to have an app which enables them to save business card information. Gone are the days of stuffing them in pockets and taking them home to a large Rolodex. Now, people will want to use and access this information quickly and without any issue. Luckily, with CardMunch, a person can take a quick picture of a business card and even add the individual on their LinkedIn profile with one click. This is, without a doubt, the best app to save and retain business card information.

Dropbox: Most people already have this program and use it religiously. Simply put, when trying to save files and edit them across the world, a person should use Dropbox. One can use this on their laptop, home computer, tablet or smartphone. Since it is so easy to manage on multiple platforms, a user will have no trouble with this app wherever he or she is.

Evernote: Again, it is pertinent to remain organized while turning a marketing campaign. With Evernote, one can do this without hesitation. To get started, a user would need to download the app, sign up for an account and then start entering information.

TripIT: Often, a traveling salesperson will need to make quick changes to his or her flight or hotel booking. With TripIT, one can access this information easily and without any problems. With this, one can see their reservations and make small changes as needed.

Cisco WebEx: When looking for a comprehensive video chat solution, one should look to Cisco WebEx. With this, people from all over the world can hop on their devices and hold a Web conference. This is a cheap and efficient way for people across the world to work on a project together. Simply put, when looking for the best chat solution, one should download this great app.

With these seven apps, a marketing person can help his or her customers run the best organization and increase productivity.

This is a guest post.

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Promotions Rock When They’re Also Participatory Multi-Media Events

Once upon a time sales promotions were made from cardboard. They were flat, two-dimensional and lacked engagement. In short, promotions were boring. Thankfully, the promotions industry has outgrown its awkward years.

Thanks to an influx of technology and the social interaction that it facilitates, sales promotions are now smart, connected, participatory events with multi-media campaign support. For example, Frito-Lay recently crowd-sourced new product development via a consumer-generated content promotion called “Do Us A Flavor.”

Note how the old meets the new in this promotion. A “submit your favorite recipe” contest with a one million dollars prize is old as the hills. The pun headline too. What’s new is the amplification through social media, the social voting mechanism and the “15 seconds of fame” granted to, or forced upon, the winner.

One of the primary obstacles in promotional marketing is people tend to believe they will not win. I think a focus on the winner helps break down objections a bit. Knowing that the winner of Lay’s recent contest is a librarian from Land O’ Lakes, Wisconsin, helps others see themselves in her $1 million richer-shoes.

If only they had thought of “Cheesy Garlic Bread flavored potato chips” first!

Previously on AdPulp: Promotions Continue To Mutate Into Consumer Generated Social Motions | Location-Based Promo Makes Perfect Sense For Big City Daily

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Are Digital Services The New Ideal?

We all know what a mess digital advertising is. There are privacy concerns, ad blockers and quacks in every direction offering their innovative new solutions that are far from it.

The good news is brands can play effectively in the people’s sandbox — provided they learn to play a different game, a game with new rules.

philosomonkey

Banner ads and YouTube videos are print and broadcast constructs, respectively. The need to push past these formats has never been more clear. But what else can we do in digital? What else should we do?

Dan Hon, an Interactive Creative Director at Wieden + Kennedy, is a champion of brands building out digital services like Nike+ Running.

A general mistake in thinking around digital advertising is that there are two binary choices: either provide utility and essentially create products; or create fluff or entertainment that reinforces a brand and relies on paid attention.

That ignores the tremendous but difficult space in the middle.

I do know what Hon means by the binary choices. I’ve laid them out for clients, and our readers here, for years. What I don’t accept is the notion that building digital services fails to fit into this simple equation. I hate to dwell in semantics, but Nike+ is also a product, and an excellent example of branded utility.

The truth is people are actively charting their own courses in digital via a plethora of mostly free and some paid tools. We are managing our real lives from a digital dashboard. It’s how we keep in touch with friends and family, pay our bills, shop, plan vacations, book travel, make dinner reservations, find dates and so on. Nike+ found a way to be useful, and that’s a fantastic thing. I would love to see this model repeated a thousand fold.

I will merely add that the brand who launches a lifestyle magazine or produces a feature film (both large scale content plays) is also finding a compelling way to be useful. Entertaining and informing people are both hugely useful.

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Your Ads Are Lovely, But Please Make Me A Product That Sings

Agency staff are no longer content with making ads. And the lack of contentment does not stop there.

Agency staff are no longer content with making brand-sponsored content or content for the social stream. To fully activate the creative mindset and employ all the great tools available today, agency staff of the world must make products!

According to USA TODAY, Crispin, Porter + Bogusky introduced the Papa’s Pilar-branded line of superpremium rum. In February, Bartle Bogle Hegarty launched its piano-playing tutorial, Playground Sessions. Additionally, executives at MMB created a line of charity-focused, environmentally friendly kids’ clothes, backpacks and books.

Chris Vance, head of BBH’s innovation division, ZAG, says the thought was “Could we do a Rosetta Stone for musical instruments?” he says, comparing his product to the language-learning software. After they came up with the concept, they brought on others, including digital software firm Rain and composer Quincy Jones.

Deutsch LA is also committed to innovation and product development. Winston Binch, chief digital officer, thinks agencies are better poised than others to create products that consumers will actually use.

“I think marketers make really great inventors because we understand culture, we understand people.”

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