Skipping is for school children and web surfers. Be that as it may, you’re not going to skip this pre-roll advertising from GEICO. I don’t know about you, but I’m disrupted. Nice work, The Martin Agency.
The post These Ads Are Impossible To Skip, They’re Already Over appeared first on AdPulp.
Business results. ROI. Clients love it; ergo, agencies must provide it to remain essential. Enter the Warc 100, an annual ranking of the world’s 100 best campaigns and companies, based on their performance in effectiveness and strategy competitions. The rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the […]
The post Tame Your Lion And Pencil Worshipers, Effectiveness Is The New Black appeared first on AdPulp.
How many great songs have been composed about food? In Louisiana and Texas, every other song is about food. I’m not complaining—I eat it up. While food is a universal theme, it’s not easy for a brand to come up with the kind of tune that hooks listeners. Chili’s managed to do it two decades […]
The post Are You Ready To Sing for Your Ribs? appeared first on AdPulp.
DISCLOSURE STATEMENT: I work with Funnelbox, writing scripts for their clients and helping them convey their own brand messages. With two-thirds of firms planning to increase spending on video marketing this year, it’s imperative to get in the game with content that compels viewers to watch, and act upon the information presented. You need a […]
The post The Results Are In. Video Wins Again. appeared first on AdPulp.
Here’s some copy we can all pay attention to: “Ideas are scary. They come into this world ugly and messy. Ideas are frightening because they threaten what is known. They are the natural born enemy of the way things are.” Damn. That is impressive. Let’s see it in action… The personification of a scary idea, […]
The post Universal Truths at the Heart of Iconic Technology Brand appeared first on AdPulp.
AdPulp’s publisher reported this morning that a small brewer in Mason City, Iowa dared to poke Budweiser in the nose, in response to the macrobrewer’s negative portrayal of craft beer and craft beer drinkers on Super Bowl Sunday. I then added a note to Shawn post about a response from video producers HopStories in Oregon. […]
The post Craft Brewers Snap Bud’s Ass With Beer-Stained Towel appeared first on AdPulp.
Brands need YouTube content and advertising, but where do they turn to procure this modern form of communications currency? Ad agencies are changing, but few have crossed the bridge from making TV for a passive audience to making video for an active, empowered audience. One way to find a video provider is to discover who […]
The post Holy Tongue Cleaners, Orabrush Team Spins Off appeared first on AdPulp.
Those who follow the saga of Seattle Seahawks running back Marshawn Lynch’s media interviews know he is notoriously a man of few words.
Whether it’s answering every question with a laid-back “Yeah” or just thanking the press instead of uttering a real response, Lynch has unceremoniously been fined several times for his refusal to talk to journalists. However, not one but two brands—Skittles and Progressive—have now managed to get the tight-lipped athlete to talk.
Skittles, a first-time Super Bowl advertiser, staged a mock press conference with Lynch as part of the teasers for its in-game ads. He answers questions like whether he prefers cat or dog videos, if he wishes he could rush for a 200-yard touchdown, and if he’d rather arrive to the game in a blimp or a jetpack. There’s also handfuls of the candy available for Lynch to chomp down on, which is probably why he looks uncharacteristically joyful during the stunt.
Separately, Lynch also sat down to chat with sports reporter Kenny Mayne for Progressive in the amusingly off-kilter video below. They mostly just play word association, although at one point Marshawn shares his love of Progressive’s spokeswoman, purring, “I’m all about that Flo, boss.”
The Progressive campaign is also raising money for Lynch’s charity, Fam 1st Family Foundation. The running back has signed a pair of cleats, which will be sold on eBay—with all proceeds benefiting the foundation.
Please keep being you, Beast Mode.
When you think about video conferencing, what pops into your mind? A business conducting a meeting with international clients? A family calling to relatives miles and miles away? Has an image of a classroom using video conferencing ever come to your mind? Well if it hasn’t yet, it will now. Video conferencing isn’t just useful […]
The post Advantages of Video Conferencing in College appeared first on AdPulp.
RPA and Honda have conjured up some terrific animated videos to help promote three worthy causes this holiday season. The videos feature favorite nostalgic toys such as Gumby and Pokey and Skeletor and He-Man singing their renditions of familiar or newly created holiday tunes. Each video has a charity associated with it. The video that […]
The post You Rule, G.I. Joe appeared first on AdPulp.
The platform that creates the stickiest bonds between users wins. Facebook wants to win. In this piece for Facebook Groups, the human bonds formed at Donda’s House – the non profit inspired by Kanye West’s mother, Donda West, are featured. Facebook tapped Persuade director Michael Marantz to help tell a story about an incredible group […]
The post Does Your Facebook Group Encourage And Support Real Life Interactions? appeared first on AdPulp.
Cats rule the internet. But does the feline brand of cuteness transfer well to TV? Let’s look at this new Diet Coke spot, “Kittens,” developed by Droga5 New York for evidence. Filmed in New York City and directed by Keith Schofield, “Kittens” is the third TV spot for Diet Coke’s “Get A Taste” campaign. The […]
The post Diet Coke-Fueled Taylor Swift And A Room Full of Kittens (Need We Say More) appeared first on AdPulp.
Daryl Simm, chief executive officer of Omnicom Group’s media operations, overseas roughly $54.4 billion in advertising spending around the globe. According to The Wall Street Journal, Simm has been advising advertisers such as PepsiCo, Visa, McDonald’s and Apple to move 10% to 25% of their TV dollars to online video. It’s an exciting prospect. Say […]
The post Move 10% to 25% of Your Client’s TV Spending To Online Video appeared first on AdPulp.
Columbia Sportswear has been “trying stuff since 1938.” Now, with the help of CMD in Portland the recreational clothing maker is trying on the content producer’s role with the release of a new brand-sponsored documentary, I Am #OMNITEN. Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full […]
The post Columbia Sportswear Films Brand Advocates On Field Trip In Jordan appeared first on AdPulp.
Everyone can recall the palm-sweating bumbling of trying to kiss a date for the first time. But Toyota TogetherGreen, a partnership with the National Audubon Society that supports community-based conservation projects, is betting it’s not as uncomfortable as knowing your carefree day at the beach may have caused irreparable harm to wildlife.
The group tapped Modern Family star Nolan Gould and actress Danielle Soibelman to share helpful tips on how to clean up after yourself at the shore. Instead of delivering the info straight, they present the suggestions through the lens of budding teen romance.
It’s usually a red flag if your date responds to your story about fishing with your dad by saying it probably resulted in the slow, torturous death of a seal. But in this case, it’s sort of adorable—and sends a necessary message about conservation.
Dads are awesome. If you had any doubt, the new #HowToDad campaign for Peanut Butter Cheerios will prove you wrong. To capitalize on the growing market of stay-at-home-dads and dad bloggers, General Mills Canada working with Tribal Worldwide Toronto sought to teach the world how to dad and sell the new Peanut Butter Cheerios along the way.
The 2 minute 13 second video spot is a great bit of copy writing and references The Godfather (horse in the bed), Star Wars (“I can’t believe he’s his father” “I know. That’s called a plot twist.”), dad jokes, and some killer steady cam shots that are unusual to see in a commercial. Tribal Worldwide chose actors that are relatable, going through the mundane task of getting the kids ready for school. They also chose to have more than the average 2.5 kids in this family allowing the dad to interact with younger kids as well as teenagers.
In addition to creating the 2 minute spot, they also created various 16 second spots that are pretty hysterical and a Tumblr page with the characteristic animated gifs the platform is known for.
I’m not a dad (note female sounding author name), but I would buy this cereal based on the creative to support dads and peanut butter. I love peanut butter. This may go down as one of my favorite ad campaigns of all time.
Also of note: Peanut Butter Cheerios introduced a new mascot in the squirrel. Do squirrels eat peanuts? And does anyone know if I can buy these in the US?
The post Tribal Worldwide Toronto Teaches #HowToDad appeared first on AdPulp.
Serious commercials are hard to do well, but when you’re doing content specifically for TNT’s upcoming Sean Bean spy thriller, Legends, it’s sort of mandatory.
So Hyundai and TNT turned to New Form, the ad shop run by movie idea guys Brian Grazer and Ron Howard, to create an energetic three-part story that will air over a combined total of 11 minutes during the limited commercial slots of Wednesday’s Legends pilot.
TNT has pulled out all the marketing stops for the launch of Legends, and several of its ideas have been rather clever. (Given its star’s career history, my favorite is the #dontkillseanbean hashtag game on Twitter). Hyundai’s long-form ad, however, is certainly the flashiest.
In the three-part short film, a man chases down the shadowy corporation that’s kidnapped his girl, and while the new Hyundai Genesis sedan plays a major part in the show, viewers won’t feel overly bombarded by brand messaging.
The video is part of a larger partnership around the series for Hyundai, too. Not only will the automaker sponsor the show on air, but it will also have category exclusivity and will sponsor digital versions of the show, too.
More broadly, the digital presentation is a nice perk for cable subscribers, who will be able to get the show’s premiere episode a week before it debutes via TNT’s on-demand service or the WatchTNT app. The episode will also play on TNTDrama.com, though it requires subscriber verification (as does most everything these days).
Netflix has done quite a bit of clever marketing in its recent past, from the minimalist teasers for House of Cards to its fake listings for shows featured in Arrested Development.
The streaming service’s newest oddity is part of the promotion for BoJack Horseman, an upcoming Adult Swim-ish show about a talking horse who’s fallen on hard times after the demise of his 1990s sitcom.
The promo site is designed to perfectly mimic not just a ’90s GeoCities page, but also to autoplay the theme song from BoJack’s defunct sitcom, Horsin’ Around. (Think of it as Full House and Charles in Charge meets Mr. Ed.)
We have to wonder: How long did it take to make this look so convincingly stupid? I mean, the little sub-window with a pair of scroll bars that lead to a “dead” image—that’s hard to do these days! The mouseovers that make the font size inflate? Literally years have been spent trying to make sure this sort of thing doesn’t happen. So hats off to the fine folks in the marketing department at Netflix for briefly un-fixing the Internet.
The series, starring Will Arnett (obviously), Amy Sedaris, Alison Brie and Aaron Paul, will premiere on Aug. 22, Netflix announced today.
And now, the opening theme to Horsin’ Around. You’re so, so welcome.
German automaker Opel isn’t a household name in the U.S., but in Europe it is synonymous with “extremely boring car,” “kinda lame” and “crap car.” These are words straight from the mouths of the consumers in the ad below, not ours.
To prove that preconceived notions about brands can unduly sway opinion, Opel hired a hypnotist to wipe people’s minds clean of any associations they had with the General Motors-owned brand in this Danish campaign from UncleGrey. Once they were hypnotized, the subjects were asked to drive one of the cars and honestly report their experiences. Alas, no one seemed to be concerned that they were operating a vehicle UNDER HYPNOSIS.
The people seem to enjoy their time driving an Opel, as long as they didn’t know it was an Opel. It’s kind of a neat idea, though creepy in a way—and the takeaway for the viewer is a bit muddled. Do they really like the car, or was that psychological trickery as well?
Click the CC button on the YouTube video for English subtitles.
Mashable’s Todd Wasserman believes the ad industry’s “state of flux has swung open the doors for entrepreneurs, usual refugees from big agencies looking to capitalize on new opportunities.” Hey, I can identify with that.
Wasserman points to three new types of ad agencies, including the viral video factory. He argues that it is impossible to create a viral video, but then points to an agency that does so consistently.
New York-based Thinkmodo has had viral hit after viral hit including “Bubba’s Hovercraft,” “Flying People” and, most recently “Devil Baby,” which have all racked up millions of views.
The aforementioned “Bubbba’s Hover” was commissioned by Oakley Sunglasses. The video has been viewed 8,547,837 times on YouTube in just over a year.
Thinkmodo cranks out the hits despite a staff of just three.
In related news, social media agency Huge took 45 days to plan, create, approve, and publish a corporate social-media post, according to Business Insider.
Here’s the agency’s real-time reply to the absurdity of BI’s claim, delivered in a Tweet from the client in question, President Cheese:
While our Camembert may take 45 days to age, this tweet certainly didn’t!
— President Cheese (@presidentcheese) May 27, 2014
The fact is a lot of work goes on behind the scenes in advertising, whether its TV production, viral videos, print, radio or social media that’s being made, approved and run.
Take the 30-second commercial—the person watching can not possibly conceive of the thousands of hours and dozens of people behind the idea, and all it takes to bring it to life. Putting up a Tweet is simpler and happens a lot faster for a lot less money. At the same time, big brands like a team of professional writers, strategists, designers and data scientists to make things for them. These agency teams need to meet to discuss the research, meet again to go over the strategy, before meeting again in smaller groups to concept new campaign ideas, which will then be presented internally and again externally before the day-to-day execution of writing Tweets begins.
The post Viewer Counts In The Millions—An Impressive New Agency Credential appeared first on AdPulp.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.