Tame Beer Drinkers Asked to Return to the Wild with Rainier

Once upon a time in Pacific Northwest advertising, an anthropomorphic creature known as Wild Rainier roamed the deep woods around Seattle. In order to get a glimpse of the beer in the wild and experience the refreshment, beer drinkers had to leave the comforts of their couch or bar stool and go outside. Seattle agency, […]

The post Tame Beer Drinkers Asked to Return to the Wild with Rainier appeared first on Adpulp.

Creative Director Jennie Moore Is Experienced In Seattle

No matter how high you reach in your career, you’re never done paying dues and the more dues you pay, the more you begin to realize just how true this time-honored maxim is. WONGDOODY Creative Director Jennie Moore, like most successful people in business, paid plenty of dues along the way to the corner office, […]

The post Creative Director Jennie Moore Is Experienced In Seattle appeared first on Adpulp.

Copacino+Fujikado Is 20

Wexley School for Girls and Creature are out of business. Wong Doody just sold to foreign investors. Meanwhile, Seattle agency, Copacino+Fujikado is going strong at 20, and raising glasses in celebration. The agency with a large wine client is also sending glassware to their friends, so we can all raise a glass. When your agency […]

The post Copacino+Fujikado Is 20 appeared first on Adpulp.

Class of ’18, Last to Graduate from Wexley School for Girls

Wexley School for Girls, the well-regarded Seattle ad agency, is closing shop. According to The Drum, the agency’s principals, Cal McAllister and Ian Cohen, are done having fun. “It wasn’t driven by some big fight, not driven by bankruptcy,” says McAllister. “There’s still work to be done. We simply didn’t want to grow by chasing […]

The post Class of ’18, Last to Graduate from Wexley School for Girls appeared first on Adpulp.

Content Creation Agency, PIA, Purchased

The PIA Agency, an award-winning creative content agency with offices in Portland (OR), San Francisco and San Diego, has been acquired by CreativeDrive, a Bertram Capital portfolio company headquartered in New York City. PIA produces a wide range of advertising, digital, mobile and web content for clients which have included: HP Inc., Hewlett Packard Enterprise, […]

The post Content Creation Agency, PIA, Purchased appeared first on Adpulp.

Spotlight On NW Creative: PB& Aims High With A Unique Agency Model

Usually when you hear about ad agency veterans opening up their own shop, the principals consist of someone with a copywriting background, someone with an art direction background, and someone with an account management background. But Seattle’s PB& isn’t structured that way — and that’s proving to be an effective move. Founded in 2016 by […]

The post Spotlight On NW Creative: PB& Aims High With A Unique Agency Model appeared first on Adpulp.

Spotlight on Northwest Creative: Copacino + Fujikado

SEATTLE—It’s Friday afternoon in August. The agency is empty but for a handful of dedicated souls working on a new business pitch. Mike Hayward, Executive Creative Director at Copacino + Fujikado, greets me warmly and shows me around the agency’s 7th-floor offices. C+F will enjoy its 20th anniversary in 2018. Hayward, a copywriter, started at […]

The post Spotlight on Northwest Creative: Copacino + Fujikado appeared first on AdPulp.

When You’re Drinking Budweiser, America Is In Your Hands

Can Budweiser out hipster, PBR? The show is on. Let’s find out… Nong Poonsukwattana, Portland’s master of one dish—Khao Man Gai—has been discovered. She’s a hard working lady who makes amazing food in a humble setting. I’m happy to see her get the acclaim she clearly earns every day. Thank you @budweiser for having me. […]

The post When You’re Drinking Budweiser, America Is In Your Hands appeared first on AdPulp.

Juan & Juan Wax On About Wine

Seattle agency, Copacino+Fujikado, has created a light-hearted content series for Columbia Crest that aims to demystify wine. The series features Juan Munoz-Oca, head winemaker, and Juan Uribe, estate vineyard manager. I like the down-to-Earth approach here. Wine is an agricultural product. There’s nothing for anyone to get snooty about. Plus, Columbia Crest is often on […]

The post Juan & Juan Wax On About Wine appeared first on AdPulp.

Leatherman Makes Tough Tools For Adventurous People

Portland client. Portland agency. This is how good things grow. Portland, Oregon’s multi-tool pioneer, Leatherman, has a lot of fans, also known as brand loyalists eager to share their testimonials of how their Leatherman saved the day – and sometimes even their lives. Over 34 years, Leatherman has received more than 4,000 such stories from […]

The post Leatherman Makes Tough Tools For Adventurous People appeared first on AdPulp.

War Dragons And Wexley Emerge Victorious At The Seattle ADDYs

Wexley School for Girls won Best Of Show at the 2017 American Advertising Awards Seattle (still known as the ADDYs) for the following War Dragons spot. Ads for adventure-focused video games tend to stay pretty straightforward, which is partially why the dark humor and unexpected twists of this spot work so well. As Ian Cohen […]

The post War Dragons And Wexley Emerge Victorious At The Seattle ADDYs appeared first on AdPulp.

Did You Know That CMD Is Portland’s Largest Integrated Marketing Firm?

CMD is a Portland stalwart. The shop opened its doors in 1978 as a provider of slide shows and filmstrips for business meetings and other corporate presentations. Today, the agency is one of the largest in Stump Town, employing more than 170 people and pulling in millions of dollars in revenue each year. Interestingly, CMD […]

The post Did You Know That CMD Is Portland’s Largest Integrated Marketing Firm? appeared first on AdPulp.

Roundhouse Throws Caution To The Wind, And A Copywriter To The Wolves

To celebrate its 15th year in business, Portland agency, Roundhouse, is preparing to drop copywriter Lee Kimball along Oregon’s wild and scenic Lower Crooked River. Why would they do that? To see if the writer can survive one week in the wilderness equipped with only the help of the agency’s clients’ products. “All creative agencies […]

The post Roundhouse Throws Caution To The Wind, And A Copywriter To The Wolves appeared first on AdPulp.

Spotlight On NW Creative: Fell Swoop And Its Unique Client Mix

After living in Seattle for a few years, it’s become clear to me that many shops here struggle to capture significant business from clients headquartered beyond the west coast. Which is why seeing People, Time Inc., and Conde Nast on the roster of local agency Fell Swoop is so startling and highly refreshing. Founder Matt […]

The post Spotlight On NW Creative: Fell Swoop And Its Unique Client Mix appeared first on AdPulp.

Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter

Winners of 24th annual Radio Mercury Awards were announced last month at le Poisson Rouge in New York. Wieden + Kennedy and their client Old Spice took Best of Show for “Mandroid.” (click to listen) The Mercury Best of Show award comes with a $50,000 cash prize, making it one of the more coveted awards […]

The post Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter appeared first on AdPulp.

Tillamook and 72andsunny Do Dairy Right

Cheese is good. Tillamook’s cheese is better. Oregonians know the score. Now, thanks to increased spending from the client and a new ad agency with hot new creative, more people from coast to coast can come to this conclusion on their own. John Russell, senior director of marketing at Tillamook, told Adweek, “We have an […]

The post Tillamook and 72andsunny Do Dairy Right appeared first on AdPulp.

The Results Are In. Video Wins Again.

DISCLOSURE STATEMENT: I work with Funnelbox, writing scripts for their clients and helping them convey their own brand messages. With two-thirds of firms planning to increase spending on video marketing this year, it’s imperative to get in the game with content that compels viewers to watch, and act upon the information presented. You need a […]

The post The Results Are In. Video Wins Again. appeared first on AdPulp.

Spotlight on NW Creative: Dare Digital for Destination B.C.

British Columbia is off the hook. Few places in the world can rival its beauty. But how does that all translate in a tourism spot? Can you get the grandeur on film? Director Sean Thonson gave it a go in this new spot for Destination British Columbia. Shot through Dare Digital in Vancouver, “The Wild Within” features […]

The post Spotlight on NW Creative: Dare Digital for Destination B.C. appeared first on AdPulp.

Spotlight On NW Creative: Rational Interaction Grows With Substance

I’ve spent a lot of time in small and mid-sized agencies that don’t seem to grow. I’m not sure whether that’s because of a lack of a management ambition, lackluster work, or a stale business model. So I was intrigued to visit Seattle’s Rational Interaction, which has grown from 5 employees to 70 in less […]

The post Spotlight On NW Creative: Rational Interaction Grows With Substance appeared first on AdPulp.

Colleen DeCourcy’s New Digital Lodge Gets Five Stars From Dan And Dave

After 15 months on the job as Wieden + Kennedy’s new digital marketing maven, Colleen DeCourcy, has been named partner at the Portland-based global agency.

According to Adweek, each of the 11 W+K partners has an equity stake in the independent agency and helps shape its priorities.

One of DeCourcy’s priorities coming in to the agency was to avoid being labeled as the “digital chick.” Given that W+K is the world’s best TV shop, I can see how this might be a concern.

Can you imagine being the best at what you do, but getting too little respect from colleagues who can’t help but see you as “other?” Speaking for myself, it would annoy me to no end but also propel me forward.

Traditional creative directors at W+K and elsewhere want to see your reel, and they want to be made jealous by its contents. Which is why I find DeCourcy’s comments related to her new partner status interesting.

“There’s no theory of anything. That means jack shit in this place,” DeCourcy said. “You make stuff or you don’t. What you do makes other people’s work better or it doesn’t. So, really it wasn’t about territory, decks, procedures or getting collusion.”

Asked about her goals moving forward, DeCourcy paused for a moment and replied: “We are in this place where we’re kind of questioning what’s going on with the industry. It’s not about getting more digital. It’s not about getting more social. It’s not about solving problems. It’s just, when did this industry get so boring?”

To recap, you either make interesting stuff or you don’t work at Wieden. Of course, this is rather simplistic, isn’t it? What interesting stuff do you make or not make? Interesting stuff that’s going to be on TV? Or interesting stuff that’s going to run only on YouTube? Like it or not, there is a difference and one is considerably more favorable to a great number of creatives hungry for recognition, promotions and money.

How long TV will remain on top of this pyramid is hard to say. We can examine the dollars spent and the hours watched, but the whole story isn’t found in the data. When we begin to see digital campaigns with a TV element, we can talk about a seismic shift in agency culture. For now, DeCourcy and her fellow pioneers go boldly where non-makers fear to tread.

Previously on AdPulp: The Marketing Opportunity In Social Pales When Compared To Spreading An Idea Virus

The post Colleen DeCourcy’s New Digital Lodge Gets Five Stars From Dan And Dave appeared first on AdPulp.