Hasta La Creative!

In a new campaign, the plastic containers, wraps and bags of Glad Products are highlighted as ways to fight food waste.

As it finds new ways to expand its activities, the Center for Investigative Reporting is unveiling a new logo and marketing campaign.

Apple, named most valuable brand by Interbrand, a corporate identity and brand consulting company, is one of five technology companies among the top 10.

Is big actually better or is small beautiful? Small is at least funnier, in the hands of rivals of the soon-to-merge Omnicom and Publicis.

The event, to be held on Tuesday, is expected to bring together about 35 marketers and a dozen content creators.

Mentos is introducing a campaign for the chewy mint rolls that is meant to evoke the upbeat mood and cheerful tone of the original jingle from the 1990s.

The Water Cooler Group is being formed to serve as the parent of four agencies that specialize in tasks like media planning and buying, social media, creative and content development and interactive television.

Hoping to catch a wave in social media, Kraft is introducing a line of ready-made sauces with a catch line it hopes will resonate with the young.

A big acquisition by Publicis has always been swiftly matched by WPP of London. The latest was no exception.

The initiative involves a digital “Collaboratory,” in which young people will be challenged to develop new technologies for tasks like search and rescue.