Crackle snap clash pop. It’s the glorious sound of another glass ceiling shattered. Susan Zirinsky, 66, is the first woman ever to head up CBS News. She has been working at the television network for 46 years. According to
The post Susan Zirinsky Rises to the Challenge and the Top of the Org Chart appeared first on Adpulp.
Coaching and online education is big business. I can hardly open my browser today without seeing another ad from another self-made business guru ready to provide the mysterious answers that I need to solve my mundane business problems. Here’s what the machine served up today (via a sponsored post on Twitter): Master the Art of […]
The post When Everyone’s An Expert and Every Open Tab Is A Lectern appeared first on Adpulp.
For a century or more, advertising and journalism have been two separate but closely related industries. Advertising and journalism needed each other. Now that it’s 2019, is this still true? Or have the two industries morphed into a grotesque new ad tech-dependent creature? Whatever the answer, both industries are losing so much ground so fast […]
The post The Mediaverse Continues Its Sharp Decline; Adpulp Continues To Climb appeared first on Adpulp.
Facebook is dominant. Therefore, when Facebook goes off the rails, as it has again in 2018, it’s a big story that needs more definition. Before we delve in, let’s look back a few years… Did you know that the National Security Agency and the FBI teamed up in October 2010 to develop techniques for turning […]
The post Resolutions Time: Facing Up to Facebook’s Perennial Series of Shortcomings appeared first on Adpulp.
National Geographic has been bringing dramatic stories from around the globe to the American public for 130 years. Today is no different. Nujeen Mustafa from war-ravaged Syria exemplifies the storied media brand’s new tagline, “Further.” Nujeen could not attend school in Syria because there were no facilities for the disabled, so she educated herself and […]
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Media literacy is one of the most important factors in our ability to remain free. When news is “fake” and science is junk, only the supreme leader has the truth. It sounds like dystopian fiction, but fiction has a funny way of showing us the truth. Before we dive into an examination of the widespread […]
The post How Do You Sell the National Right-Wing Agenda? You Buy Up the Local TV Stations appeared first on Adpulp.
The Web is the new Wild West — lawless, full of overly eager trespassers and hyped to a point of absurdity. Yet, there is always the potential for human empowerment and business growth waiting patiently around the digital corner. To cut back on the lawless and overly eager part, millions of people are increasingly turning […]
The post For Better Advertising Conversations, Join Adpulp’s Closed Group on Facebook appeared first on Adpulp.
Every year on May 3rd we celebrate the fundamental principles of press freedom and defend the media from attacks on their independence. To mark World Press Freedom Day this year, Reporters Without Borders is launching a new “#FightFakeNews” campaign. Reporters Without Borders worked with BETC Paris to create the TV spot. “Content that is produced […]
The post Fake and Phony Non-News Is The Media Industry’s Toxic Sludge appeared first on Adpulp.
Reinforcing Hulu’s position as one of the world’s top 10 direct-to-consumer entertainment brands, the company announced today that it has surpassed 20 million U.S. subscribers and has grown total engagement on Hulu by more than 60%. In addition, Hulu reports that 78% of viewing on the service takes place in the living room, on connected […]
The post Hulu Is On Fire appeared first on Adpulp.
Parents today see picture-perfect families everywhere, especially in social media. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.” Minute Maid partnered with Edison Research to commission the “This is Good Parenting Survey” to better understand how […]
The post Minute Maid Questions What Good Is, Decides, “this is GOOD” appeared first on Adpulp.
Buying followers—real or fake—on Twitter and other social media platforms has been an irritating problem for years. The shady firms who offer these services play the vanity card to perfection and it works. It works because we are human and humans need to organize. Like wolves, we need a pack leader, and people mistake high […]
The post Social Media Is A Breeding Ground For “Sowing Discord” appeared first on Adpulp.
Imagine if all you ever ate was free food that you found floating by in a fast moving river? In this dystopia, you don’t have time to assess what you’re eating—if it looks like food you eat it without question or hesitation. Of course, only a desperate or crazy person would live this way. But […]
The post When You Decide To Support Quality, You’ll Find A Way To Pay appeared first on Adpulp.
I’m not a fan of pre-roll. No one is. Nevertheless, if you’re going to go there, you need to understand what works while you’re holding people hostage. To promote their Taco Sub—the first sub ever to make a distinguished sound when you eat it—Subway Norway and McCann Stockholm built a narrative around “Good cracks vs. […]
The post Norwegian Taco Subs Come With A Crunch appeared first on Adpulp.
Just 11% of Sears sales come from e-commerce. No surprise there. Smart retailers know that TV advertising drives interest and newspaper circulars drive traffic. According to The Wall Street Journal, Sears Holdings Chief Executive Edward Lampert is on another page. He champions the use of digital marketing over traditional TV and print advertising, arguing that […]
The post Sears Is On The Wrong Screen appeared first on Adpulp.
OFF MADISON—Blogging is the new busking. Talented writers are presently posted up outside the official news edifice where they’re busy bringing their readers a sharper, more personal point of view on a particular topic of interest. In a recent survey, bloggers said it now takes three hours and twenty minutes, on average, to create a […]
The post Off Madison: Blogging Is The New Busking appeared first on Adpulp.
Sean Parker, Facebook’s first President, gave an interesting talk recently, where he reveals the thinking behind the machine. The problem the Facebookers sought to solve: How do we consume as much of your time and conscious attention as possible? The “solution” they ended up inventing: “It’s a social-validation feedback loop … exactly the kind of […]
The post Smarten Up; Facebook and Your Mobile Phone Make You Dumb appeared first on Adpulp.
If you haven’t yet had to good fortune to read BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman—his “frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising”—may I suggest an audio preview on the topic, care of Radio New Zealand? “There is […]
The post There’s Just So Much Digital Smoke Being Blown Up Our Asses appeared first on Adpulp.
Paywalls are a huge turn-off. So why do publishers, including Adpulp, put them in the reader’s way? Because content is a commodity and publishers of every variety are barely scraping by, that’s why. According to Digiday, “third-party micropayments — in the United States at least — have flopped.” I find the pronouncement a bit harsh […]
The post Readers Won’t Carry The Payload, Not Today, And Not Alone appeared first on Adpulp.
“We need a digital economy where our data and our attention is not for sale to the highest bidding authoritarian or demagogue.” -Zeynep Tufekci What has the digital ad man wrought when the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your […]
The post Digital Advertising’s Frankenstein Is Wreaking Havoc and Damaging Democracy appeared first on Adpulp.
“What has our government become?” asks billionaire environmental activist and former hedge fund manager, Tom Steyer. Great question. Styer makes a case for Impeachment with the following truth: “Today people in Congress and his own administration know this president is a clear and present danger who is mentally unstable and armed with nuclear weapons. And […]
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