Hasta La Creative!

“Progress is impossible without change, and those who cannot change their minds cannot change anything.” -George Bernard Shaw I have covered the marketing, media, and advertising industries on this website for 15.5 years now. What began as a place to have digital “watercooler discussions” about ads, quickly grew into something bigger and better. Adpulp.com has […]

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ICYMI: Epica Awards are open for submission until October 7, 2019 When you submit your agency’s work to Epica, it will be judged by 200 trade journalists from around the world, myself included. In my opinion, trophies granted via peer review are a needless fixture in an industry where vanity is celebrated instead of shunned. […]

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Keith Reinhard is chairman emeritus of DDB. As you might imagine, he’s done some amazing work over his 65-year career, and he has stories to tell. Reinhard’s appearance on Ad Age’s “Ad Lib” podcast provides him a stage to share. Listen to Ad Lib on Apple iTunes. I like how he talks about his original […]

The post Keith Reinhard, Ad Legend and Expert Storyteller Spells It Out for Us appeared first on Adpulp.

Communication Arts is “The Bible” for the creative side of the business. To be featured in the advertising or design annual, or to appear in a feature article in one of the quarterly editions, is a form of acceptance into the club. To have an Adpulp article land on CA’s digital front page this week […]

The post Migrating to Client-Side Opportunities: A Rich Topic To Mine appeared first on Adpulp.

Here’s a recap from a selection of today’s talks at Cannes, in case you were too hungover to attend any panels today, or maybe you’re not in the south of France this weekend: “The sun is setting on Cannes,” one agency exec affiliated with a major holding company told Ad Age. Clients with each passing […]

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Stuart Elliott, the long-standing advertising critic at The New York Times, typed up his final column for the paper last week. Still getting pitched at 1:48 pm ET on my final day at #TheNewYorkTimes. In holiday spirit, won’t unleash a “Stuartism” on hapless PR person — Stuart Elliott (@stuartenyt) December 19, 2014 In his final […]

The post Right In Front of Elliott’s Eyes, Media And Advertising Mutate appeared first on AdPulp.

It’s no secret that PR firms are looking to branch out into other realms like advertising and content creation. Nothing wrong with that at all, if they bring in the right talent who can help them compete in those areas.

But this ad from PR firm FleishmanHillard is a deceptive one. It’s on the back of this week’s Ad Age, turned upside down to make you think there are articles on the inside. Lots of magazines do that when they want to divide up the content.

Only there are no articles inside. The ad is simply a device to make me go to their online content TRUE section.

Come on, Fleishman. You’ve got the attention of every Ad Age reader here. And the content actually sounds interesting, but I’m put off by this redirection ploy. You can do better than an ad disguised as a fake magazine cover. Something that rings more, um, true would be nice.

The post The Only Thing “TRUE” Here Is A Bad Ad From A PR Firm appeared first on AdPulp.