May
10
Ad Agencies Dust Off and Focus on Future After Collapse of Merger Deal
Posted in: UncategorizedCultural difference and legal problems are issues at the heart of the collapse of the Publicis-Omnicom deal.
May
05
Advertising: Push to Put Brands in Video Content
Posted in: UncategorizedThe move to integrate brands and products into video content and the resulting revenue have prompted the development of more original video programming.
Apr
25
Advertising: A Supplement Retailer Pumps Up Consumers
Posted in: UncategorizedA new advertising campaign by GNC called “Beat average” plays to the unwillingness of many people to identify as below the median.
Apr
21
Campaign Spotlight: Interpublic Group Joins Ranks of Publishers With Report in Magazine Form
Posted in: UncategorizedA printed corporate citizenship report offers a look inside the advertising agency holding group.
Mar
31
Advertising: For Opening Day, a Campaign to Love Baseball
Posted in: UncategorizedA salute to opening day will start the effort, by BBDO New York, which will focus on young stars and how attending games can provide lifetime memories.
     |
Mar
17
Campaign Spotlight: American Airlines Focuses on the Glory Days of Flying
Posted in: UncategorizedThe company is highlighting its transcontinental service and the glamorous celebrities who have flown with it.
| |
Mar
09
Advertising: JWT Plans to Celebrate 150 Years With a Focus on the Future
Posted in: UncategorizedAmong the agency’s plans are a creative scholarship for women in countries where they are hindered by poverty and societal attitudes.
| |
Mar
03
Campaign Spotlight: H&R Block Ads Suggest the Only Certainties Are Death, Taxes — and Hipsters
Posted in: UncategorizedAn online-only campaign pokes fun at a “hipster tax crisis” as April 15 approaches.
| |
Mar
03
Advertising: Chips Ahoy! Campaign Brings Back a Familiar (Chocolate-Chipped) Face
Posted in: UncategorizedMondelez International plans new Chips Ahoy brand products and a campaign featuring the return of Cookie Guy.
| |
Feb
24
Yahoo Aims to More Deftly Blend Ads With Content
Posted in: UncategorizedYahoo is starting to push into two of the hottest areas of Internet advertising: stream ads and so-called native ads.
| |
Feb
20
Advertising: For Super Bowl, Familiar Ads And Star Endorsements
Posted in: UncategorizedAnswers to lingering questions about some spots that showed during the Super Bowl.
| |
Feb
14
Advertising: Putting the Romance in Cold Medicine and Fabric Softener
Posted in: UncategorizedBrands both expected and unexpected are advertising for Valentine’s Day, using a variety of promotions both online and in person.
| |
Jan
31
Advertising: High Stakes for Agencies, and Products, at Super Bowl
Posted in: UncategorizedSponsors hope to win attention and praise for their expensive ads, but the commercials also have to sell something.
| |
Jan
27
News From the Advertising Industry for the Week of Jan. 27
Posted in: UncategorizedAccount assignments, executive appointments and miscellaneous news from advertising agencies.
| |
Jan
26
Advertising: With Previews, Super Bowl Advertisers Borrow From Hollywood
Posted in: UncategorizedChatter on social media outlets like Twitter helps encourage Super Bowl advertisers to release commercials early to whet consumers’ appetite for the game-day ads.
| |
Jan
24
Advertising: Super Bowl Ads to Help Start Busy Season
Posted in: UncategorizedThe power of big-event television is on display as perhaps never before.
| |
Jan
16
Advertising: Have Your Job and Moonlight, Too
Posted in: UncategorizedAd agencies add side projects to tap the entrepreneurial spirit of employees who have creative energy to spare.
| |
Jan
09
Advertising: Agency to Stream a Daily Show About the Sundance Festival
Posted in: UncategorizedWeber Shandwick will join the Sundance Institute in producing “Live@Sundance,” an hourlong show, on YouTube.
| |
Jan
03
Advertising: Hey, Is That a BMW Racing Down the Bobsled Course?
Posted in: UncategorizedBMW of North America has built six two-person bobsleds for the United States men’s and women’s Olympic teams and wants to see them win.
| |
Dec
19
Advertising: Samsung’s Video Campaign Pits Earth’s Soccer Stars vs. Aliens
Posted in: UncategorizedThe electronics maker is promoting its Galaxy mobile devices in videos that tell the story of how humans fare in a soccer match to decide Earth’s fate.
| |
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.