Southwest Shines With Flight Attendant’s Viral Video as Social Media Sours for Other Airlines

It's been a weird week for airlines in social media, and it's only Tuesday. On Monday a Dutch teen was arrested for tweeting a threat to American Airlines, and US Airways accidentally tweeted a photo of a woman using a model airplane as a sex toy. 

But here's one airline that's actually getting some positive attention this week: Southwest.

Known for being the goofy uncle at the airline family reunion, Southwest (or at least one of its employees) is the star of a video that's quickly gone viral, tallying more than 1.2 million views in two days. The clip is totally safe for work, and no lives were threatened, so they're already winning by a couple of points.

In the video, a flight attendant delivers one of Southwest's famously reinterpreted safety instruction speeches prior to flying. But even frequent Southwest passengers will be impressed by the quantity and quality of zingers she manages to fit into a mere three minutes. 

Some excerpts:

"Flight attendants are coming by, hoping you'll tell them how good looking they are."

"As you know, it's a no-smoking, no-whining, no-complaining flight. It's a 'please' and 'thank you' and 'you are such a good-looking flight attendant' flight."

"If you're traveling with small children … we're sorry. If you're traveling with more than one child, pick out the one that you think might have the most earning potential down the road."

"Sit back and relax—or you can sit up and be tense, either way."




Campaign Spotlight: American Airlines Focuses on the Glory Days of Flying

The company is highlighting its transcontinental service and the glamorous celebrities who have flown with it.

    



American Airlines: Chinese

American Airlines: Chinese

You book your ticket in Spanish, you buy your ticket in Spanish, you do the check-in in Spanish. The cab driver is your problem.

Advertising Agency: McCann Erickson, Argentina
Art Director: Mariano Legname
Copywriter: Rodrigo Polignano
Illustrator: Hernan Sanchez
Photographer: Juan Salvarredy / Aloha Photo
Production: C4 Produccion

American Airlines: African

American Airlines: African

You book your ticket in Spanish, you buy your ticket in Spanish, you do the check-in in Spanish. The cab driver is your problem.

Advertising Agency: McCann Erickson, Argentina
Art Director: Mariano Legname
Copywriter: Rodrigo Polignano
Illustrator: Hernan Sanchez
Photographer: Juan Salvarredy / Aloha Photo
Production: C4 Produccion

American Airlines: Indian

American Airlines: Indian

You book your ticket in Spanish, you buy your ticket in Spanish, you do the check-in in Spanish. The cab driver is your problem.

Advertising Agency: McCann Erickson, Argentina
Art Director: Mariano Legname
Copywriter: Rodrigo Polignano
Illustrator: Hernan Sanchez
Photographer: Juan Salvarredy / Aloha Photo
Production: C4 Produccion

American Airlines: Apple

American Airlines: Apple

Advertising School: Universidad Peruana de Ciencias Aplicadas, Lima, Peru
Creative Director / Art Director / Copywriter / Photographer: Publio Santander T.
Published: June 2007