Hasta La Creative!

The New York coffee company Vassilaros & Sons is using a mock political campaign to promote its expansion into direct sales to consumers.

More than 50 years after her death, Marilyn Monroe still attracts attention and sales.

For the first time in nearly 20 years, G.H. Bass & Company is basing an advertising campaign on the penny loafer.

When the Sunil Tripathi rumor went viral after the Boston Marathon bombing, it laid bare the dysfunctional codependence between new and old media.

The merger of Omnicom and Publicis signals that advertising is now firmly in the business of collecting and selling the personal information of millions of consumers.

People will be challenged to develop technologies for search-and-rescue operations, create software code for an unmanned aerial vehicle and to help start the newest GPS satellite.

The merger of the Omnicom Group and the Publicis Groupe would create a new industry leader positioned to better capture profits from digital media and emerging markets.

Advertisers took to social media to send congratulatory messages to the royal family — examples of how brands are increasingly trying to become part of news-driven cultural moments.

The magazine’s next editor in chief will be confronted by a growing sense among some readers, bloggers and media analysts that Essence has lost its editorial direction.

Duracell is introducing its premium Quantum brand with a promotion announcing the donation of batteries to firefighters and paramedics.