Hasta La Creative!

The Atlantic 10 Conference has begun an assertive campaign using the theme, “Who wants next?” to highlight its academic and athletic achievements.

Electronic devices are bypassing a loophole in the 50-year-old advertising code, but health officials and critics still have their doubts.

The campaign by the Jewish dating website, JDate, employs many Jewish cultural references, appealing to some but possibly leaving others bewildered.

The car company agreed to abide by a no-primates policy advocated by People for the Ethical Treatment of Animals.

The Hospital for Special Surgery, which specializes in orthopedics, starts a global branding effort that emphasizes stories of real-life patients.

Korey Kay & Partners, creator of “If you see something, say something,” is being replaced by two agencies: Pulsar Advertising and the Arcade Creative Group.

Spending an estimated $1 billion to sponsor and advertise during the Olympics in Sochi, Russia, marketers hope that multiple issues threatening to overshadow the Games won’t repel consumers.

In a cause-marketing coupon campaign, High Ridge Brands, which makes soap and hair care brands like Zest, Coast and Alberto VO5, is donating its products to families in need.

Programming will soon begin at 8 p.m. to meet advertisers’ demands for more airtime on the cable network, which leads in the ratings for some coveted categories.

A campaign for the St. Petersburg/Clearwater Area Convention and Visitors Bureau focuses on Chicago, New York and Toronto in trying to entice tourists to Florida.