Mar 24

Advertising: With a French Accent, a Soap Brand Tells a Tale of Well-Scrubbed Lovers

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Method is introducing a series of quirky commercials that depict a young couple meeting at a party, falling in love, moving in together and having a baby.

    



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Apr 22

Advertising: Green Works Aims to Get Out of the Niche

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A marketing overhaul for the environmentally friendly housecleaning product leads to lower prices and a new promotion strategy.

    

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