William Morris to Invest in Droga5, an Ad Agency

The giant talent agency is close to acquiring a 49 percent stake in Droga5, an independent advertising agency whose clients include Coca-Cola and Motorola.

    

Media Decoder: Spotify, New to Advertising, Says ‘I’ve Got the Music in Me’

The major competitors in digital music services are spending large sums on advertising campaigns that are meant to generate awareness, consideration and trial. The newest entrant in the ad club is Spotify, which plans on Monday to start its first campaign aimed at American music lovers.