Mar 25

Media Decoder: Spotify, New to Advertising, Says ‘I’ve Got the Music in Me’

Posted in: Uncategorized

The major competitors in digital music services are spending large sums on advertising campaigns that are meant to generate awareness, consideration and trial. The newest entrant in the ad club is Spotify, which plans on Monday to start its first campaign aimed at American music lovers.

No Comments | Tags: , , , , , , , ,
Mar 08

Media Decoder Blog: Greek Yogurt Touts Appeal of the ‘Real’ Thing

Posted in: Uncategorized

Chobani, the Greek yogurt brand, is expanding a marketing campaign called “Go real” into realms that include print and digital advertisements; the brand’s Web site, chobani.com; and social media like Facebook and Twitter.

No Comments | Tags: , , , , , , , ,