Are you “watching TV” when you’re streaming your favorite episodic content? Does it matter what we call the screen or box where content is consumed? According to a new study from Hulu and Tremor Video, a provider of software for video ad effectiveness, 84 percent of adults aged 14-50 equate “watching TV” with devices such […]
The post Thanks To Gen Z, TV Breaks Out of Its Box appeared first on AdPulp.
Well made media is a mirror. Programming that truly connects on a meaningful level often does so because it reflects images of self. According to Campaign, Complex Networks realized that they could reach underserved segments of the online viewing market by showing “selves” that were more reflective, and therefore more relevant to the intended audience. […]
The post Rated Red Is A Media Magnet for Millennials appeared first on AdPulp.
This new campaign for food box delivery service Stubborn Farmer puts a humorous twist on popular social-media recipe videos. Rather than showcase what goes into the boxes, the spots from Toronto-based creative agency Rain43 go further down the food chain to highlight the company’s commitment to transparency while encouraging customers to sign up for spring/summer […]
The post Update from the Animal Farm: Raw Diets for All! appeared first on AdPulp.
Portland client. Portland agency. This is how good things grow. Portland, Oregon’s multi-tool pioneer, Leatherman, has a lot of fans, also known as brand loyalists eager to share their testimonials of how their Leatherman saved the day – and sometimes even their lives. Over 34 years, Leatherman has received more than 4,000 such stories from […]
The post Leatherman Makes Tough Tools For Adventurous People appeared first on AdPulp.
I used to go fishing on fishing trips to Minnesota with my grandfather. It was a big deal to go away for a week, stay in the camper, and catch a mess of Walleye. I’ll also never forget looking deep down into the clean, clear blue lakes of the region. Given my upbringing and current […]
The post Want A Participation Trophy? Fish For It. appeared first on AdPulp.
According to Adweek, Space150 attached Nike’s new Vapormax to a weather balloon and sent it high into the stratosphere. The shoe looks nice up there, I must admit. But why is this shoe 117,500 feet above the California desert? Is Nike just doing it because they can? Is this what “Just Do It” means today? […]
The post Vapormax To The Stratosphere appeared first on AdPulp.
Fallon is a legendary advertising agency, and one of the pillars of the Minneapolis market. Fallon picked up Arby’s a few years ago and has helped the brand find its unique baritone voice. There is a keen sense of humor in play here; yet, this is no-nonsense product advertising. In other words, there’s something for […]
The post Arby’s: We Have The Meats appeared first on AdPulp.
Agencies are notorious for being the pauper’s child when it comes to promoting their own brand. But The PIA Agency, a woman-owned agency in San Diego, isn’t playing the avoidance game. “Our great country was built from brilliant minds and resilient souls from all over the world,” says David Clark, PIA’s executive creative director. Create […]
The post The PIA Agency Makes Its Pitch appeared first on AdPulp.
Ireland’s west coast, also known as the “Wild Atlantic Way” is a romantic tourist destination and a beautiful setting for lifestyle videography of the highest order. Let’s take a look… Ireland is easy on the eyes, that’s for sure. Thanks to the pace of these videos from Fáilte Ireland, the National Tourism Development Authority, the […]
The post Ireland’s West Coast Calls appeared first on AdPulp.
I am excited to see Elizabeth Moss of Mad Men star in The Handmaid’s Tale, a new production which premieres on Hulu on April 26. The brilliant 1985 novel by Canadian writer Margaret Atwood could not be more timely. The story is set in a dystopia dominated by right-wing religious tyranny and environmental devastation where […]
The post The Handmaid’s Tale: A Hulu Original appeared first on AdPulp.
In a play for new customers, The Uncola is mixing it up with Sir Mix-a-Lot and 2 Chainz. The Dr. Pepper-owned brand is also making a strong play to be the mixer of choice for fans of adult beverages. It’s an interesting twist to take a back seat to spirits, and one that could pay […]
The post The Richards Group Keeps 7UP In the Mix appeared first on AdPulp.
So how is Advertising Week 2016 going for all you guys? Oh right, it’s just another week in the office. But then at least you don’t have to race back and forth from one Times Square-area location to another to catch all the humblebrags.
We didn’t really catch anyone discussing the pay for performance issue so far, but AdAge did catch up to Anomaly CEO Carl Johnson, who said he’s OK with the trend because it will inevitably lead to Anomaly getting paid more than everyone else.
But first, watch this ad.
So that was a logically consistent argument that other agencies simply don’t want to risk the fact that their work might not measure up to specific client goals over which they have no direct control.
Bit harder to do that when you have a holding company and that company’s investors to answer to, especially given the often slim profit margins at mid-sized agencies that still make professionally produced ads and incur all related costs.
But maybe MDC Partners does things a little differently.
Stock images have a bad reputation in the creative community because creative teams set out to make original communications specific to one brand on the planet. That’s hard to do with an image that wasn’t shot specifically for the ad, or project, in question. And it’s impossible to do when using a stock image that’s […]
The post In GSP’s Hands, Adobe Stock Photography Delivers Stunning Results appeared first on AdPulp.
The National Park Service turns 100 on August 25, 2016. To encourage a new generation of visitors to the parks, Grey NY created the following “Find Your Park” campaign.
The post Find Your Park appeared first on AdPulp.
Where does bad TV advertising come from? It’s a question McDonald’s and their agency Leo Burnett are forcing people to ask, in response to a series of 25 spots featuring Max Greenfield, one of the stars of Fox’s TV show “New Girl.” I can’t recall the last time I disliked a campaign as much. McDonald’s […]
The post Max Greenfield Is Lovin’ It, But He May Be Alone In That appeared first on AdPulp.
“What are you watching?” It used to be a simple question with easy answers like, “The Love Boat.” Thanks to the media omniverse, it’s a bit more complicated today. A quarter (24%) of the American adult population—an audience of 59 million strong—is turning to original digital video programming at least once a month, according to […]
The post An Opportunity for Brands: Original Digital Video #ODV appeared first on AdPulp.
Pizza Hut just made a faux public service announcement for the YouTube generation, as a means to sell more pizza. Let’s take a look: The video was made by Shareability, the first full service brand agency to focus exclusively on YouTube. According to their own website, the company combines the art and science of digital […]
The post Pepperoni With A Side of Ridicule: @PizzaHut Skewers “The Selfie” On YouTube appeared first on AdPulp.
Swedish powerhouse Forsman&Bodenfors has turned in this new long-form commercial for Volvo featuring Swedish artist/producer Avicii. Filmed on location in Stockholm and Osterlen, southern Sweden, the video visits places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring. The song “Feeling Good” was arranged and produced […]
The post Avicii Helps Orchestrate “A New Beginning” For Volvo appeared first on AdPulp.
With the Hallmark holiday around the corner, MRY released a self-explanatory Mother’s Day video entitled “Moms Explain What Their Kids Do in Advertising.”
After (finally) getting the video chat to work, MRY mothers make an effort to explain what it is their children do at MRY — although one mom can’t decide if it’s MRY or MYR. Attempts at job descriptions include “Does Things on the Internet,” “Supervisor of People” and “Online Advertising Through the Computer Director of the Department in Advertising Twitter Facebook Any-Kind-of-Internet-Kind-of-Thing.” MRY concludes that there’s no question that they love their moms (even if they don’t have a clue).
Want the best possible access to your friends and colleagues? Consider video conferencing technology. CloudTweaks quotes Frost and Sullivan research about the expected market revenue for cloud based conferencing services and systems. By the time 2016 rolls in, the figure is estimated to hit $6.3 billion. That ties up with a whole lot of revenue. […]
The post 3 Way Video Conference appeared first on AdPulp.
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