Hasta La Creative!

So how is Advertising Week 2016 going for all you guys? Oh right, it’s just another week in the office. But then at least you don’t have to race back and forth from one Times Square-area location to another to catch all the humblebrags.

We didn’t really catch anyone discussing the pay for performance issue so far, but AdAge did catch up to Anomaly CEO Carl Johnson, who said he’s OK with the trend because it will inevitably lead to Anomaly getting paid more than everyone else.

But first, watch this ad.

So that was a logically consistent argument that other agencies simply don’t want to risk the fact that their work might not measure up to specific client goals over which they have no direct control.

Bit harder to do that when you have a holding company and that company’s investors to answer to, especially given the often slim profit margins at mid-sized agencies that still make professionally produced ads and incur all related costs.

But maybe MDC Partners does things a little differently.