L’artiste Misha Shyukin, basé à Londres, est créateur d’animation. Passionné par les mouvements graphiques, l’artiste réalise cette vidéo basée sur les objets qui flottent. Une conception étrange et abstraite, et à la fois très esthétique caractérise ces 85 secondes d’oeuvre artistique. Plus de détails dans la suite de l’article.
“When you’re planning on getting online traffic, you have to do a cost-benefit analysis in order to understand your current standings to work towards a maximized ROI,” says online marketing expert and author of 90% Of All Internet Businesses Will Fail Danny DeMichele. A cost-benefit analysis (CBA) is a systematic way of thinking about whether the cost is greater than the benefits or the other way around. Naturally, you will have a higher return on investment (ROI) if your cost is less than the benefits you enjoy from it.
The purpose of a CBA is to determine if you have chosen a sound traffic strategy. It also allows you to compare one form of traffic-generation against another, helping you to decide which one is the best.
You need to use a CBA to determine what your online traffic is costing you. Then, after that determination, you need to maximize your return on investment by either lowering cost or increasing benefits or both if possible.
Here, then, are six tips from the expert himself designed to help you maximize your ROI.
First, decide on your optimal traffic-generation plan. One common myth is that there is something called free traffic. If you are not paying to send visitors to your website with money, you are still paying a price—your time. Some examples of traffic that costs time, but not money are blogging, social media networking, and forum marketing. Alternatively, you may simply choose to pay for traffic with money and spend your time on other aspects of your business. Three examples of traffic that costs money, but not time are pay-per-click ads, Facebook ads, and solo ads. The one you choose depends on whether you have more time or more money. Once you’ve decided how you’re going to get traffic, you have to do a CBA. If the benefit outweighs the cost, then you have found a sound traffic-generation method.
Second, determine your business goals. You have to have a clear list of goals to be successful in business. Otherwise, you will not know whether you are breaking even, winning or losing. Why, for example, are you choosing your current business model? Why should people buy from you? What makes you stand out in your niche? What would you like to happen after customers buy from you? Do you have a plan to upsell, create new products, etc. In other words, you have to determine ALL your outcomes. The greater your level of clarity, the better your ability to measure results, the higher your level of business success will be.
Third, decide on how to get the first click that will lead to a conversion. There are many ways of getting people to know, like, and trust your business, ranging from simply developing a steady stream of top-class content to creating an opt-in form with an ethical bribe and an autoresponder sequence.
Fourth, decide on how to call your traffic to action. In your niche, decide where to put your calls to action, and test to see which ones work the best.
Fifth, simplify your path from traffic to conversion. Once you have developed your traffic-and-conversion plan, then figure out, through testing, how to improve the CBA of each element. Ultimately, you want to make it as simple as possible for someone to go from hearing about you to buying your products.
Sixth, measure, experiment, and tweak constantly. The Internet is always evolving, as is e-commerce, so stay abreast of changes, improve the way you measure your results, and continue to experiment. Constantly try to improve your existing processes.
The post What is Online Traffic Costing You? Six Tips To Maximize Your ROI appeared first on AdPulp.
Advertisers train themselves to gather data. They become such experts at gathering analytics and number crunching that they forget about user privacy. A normal Monday to an advertiser is a user’s breach of privacy, but companies are using that data in new and creative ways. There is a certain etiquette to dealing with user information, and not every abuse is frowned upon.
If you’re interested in this fascinating phenomenon, read on for invasions of privacy that users have learned to turn a blind eye to.
Facebook has notoriously acted in favor of transparency on the user’s behalf. According to Facebook, the age of privacy is at an end. The ulterior motive is to categorize user behavior and sell that data to advertisers, who market products based on interest and demographic. Still, users login to Facebook daily to exchange messages in a public environment.
Gmail
Gmail reads our email in order to serve ads to us. This breach of privacy is now commonplace and is accepted as part of the “free” quality of Google apps. Considering the amount of users on Gmail, and other major email providers, it becomes difficult for the individual to shift his email to a private account. He has to deal with spam filters and email authentication tools he may not understand how to configure.
Malware
Malware can compromise a computer and leech data about a user without his consent. These low points of entry are part of any serious assessment of security risk management. Malware drains a computer’s performance, and can create holes for exploits that steal more information. It’s important to have a robust security suite designed to protect your network from intrusion. More than that, you need security that learns from each threat it detects and adapts accordingly.
This type of protection is called deep protection for businesses and, according to experts, “Recent advances in command and communication (C&C) response help you stop suspicious behavior before your intellectual property is compromised. With in-depth intelligence about your attackers, you can shut them down.” (Source: www.trendmicro.com)
Cookies
Cookies track browser behavior and report it to third parties. If you don’t like the idea of someone snooping on your browsing habits, you should surf the web with cookies disabled by default. There are certain instances where cookies can be helpful, like trusted websites, but you should fall back on a third-party password application to manage your login credentials. We commonly use cookies to track our many logins; password management applications remove that issue.
Retail Tracking
Retail stores are tracking more than what people steal from stores. Apple stores will deploy a new technology called iBeacon that triggers events based on a customer’s GPS location. The Apple Store application already knows when users have entered an Apple store, the GPS technology will tell associates where the user is located for more personalized help. This level of retail tracking will become commonplace as time goes on, with apps designed to remind us to use coupons. Soon our shopping lists will tell us in-store locations for items, and help us navigate aisles faster.
The NSA
The reveal that the NSA is spying on citizens at home and abroad stunned the world, but has largely faded from public discussion in America. Perhaps this is due to the public’s short attention span, or maybe it is because the measures are considered critical to national security. Whatever the case, the revelation appears to be a part of culture now.
Google Maps
Google Maps has created a stir in the privacy world as the service has tried to provide a deeper “street view” experience. Map has been the subject of litigation in London and America, where breaches of privacy range from faces to license plates. Some people just don’t like the idea of others having the ability to see their home from the web. Yet we have trained ourselves to use the service for navigation, and would regret the lack of convenience. It’s that convenience that gives way to privacy breaches.
Are there other egriegous security breaches that we have given a hall pass to? What does the future have in store for a population who willingly surrenders its privacy?
The post Seven Invasions of Privacy We Accept as Commonplace appeared first on AdPulp.
Découverte de ce petit automate en bois qui est destiné à imiter l’effet d’une goutte d’eau tombant sur une masse d’eau. La pièce a été créée par le designer britannique Dean O’Callaghan. Un objet « Water Imitated by a Wood Automaton » à la fois esthétique, et ludique à découvrir en détails en photos et vidéo.
La lampe Kolo est un objet cylindrique réalisée par le designer polonais Pani Jurek et Piotr Musia?owski. Le réglage de l’intensité lumineuse se fait aux besoins et humeurs de son utilisateur et est obtenue à l’aide d’un jeu tactile. Le sable recouvre lentement le cercle de lumière et la luminosité s’estompe lentement.
Pour faire la promotion de Pepsi Max, l’agence AMV a décidé de piéger des londoniens qui attendent leur bus. Sur l’avenue New Oxford Street, une caméra a été placée dans un arrêt de bus pour filmer l’autre côté de la rue en temps réel. Un rendu possible grâce à l’utilisation de la réalité augmentée.
L’artiste Jim Campbell a exposé des installations de lumières à la galerie Bryce Wolkowitz située à New York. Les lumières imitent les écrans de télévision, les nuages et les vagues en jouant avec un mouvement dynamique qui anime les images. Son installation est à découvrir dans la suite en images et en vidéo.
Light Topography Wave.
Untitled (Commuters).
Light Topography Clouds.
Home Movies: David.
Voici un teaser tirées du tournage en drone de l’Opéra Garnier, proposé par Freeway Prod à l’occasion du film de Laurence Thiriat, dont la diffusion est prévue pour septembre 2014 sur Arte et coproduit par AnaProd. Des plans impressionnants, permettant un nouveau regard sur la beauté du Palais Garnier.
Le studio de design Néerlandais Mieke Meijer a conçu un espace de travail innovant : une fonction bureau, stockage et surtout, une fonction escalier. Fabriqué à la main à partir de chêne et d’acier noir, l’oeuvre est divisée en deux sections constituée d’étagères et d’un escalier reliant l’étage supérieur au rez de chaussée.
Après le lancement de la plate-forme de Google pour les appareils portables, Motorola introduit Moto 360, la première montre effectuée Smartwatch sur Android. Moto 360 vous permet une quantité de fonctions, messages, téléphone, rappels, internet etc. Une création à découvrir en photos et vidéo dans la suite.
Le photographe new-yorkais Sam Alive s’amuse à jouer avec l’écran de son smartphone qu’il photographie, permettant ainsi avec une double lecture de dévoiler un décor caché derrière l’appareil. Une idée simple mais bien exécutée dont une sélection est à découvrir dans la suite de l’article.
Jouin Manku a conçu ce joyau historique classé au cœur des anciennes écuries royales de Strasbourg, la brasserie design et conviviale « Les Haras ». Elle est orchestrée par le chef, triplement étoilé, Marc Haeberlin. Un espace magnifique, comportant un spectaculaire escalier en colimaçon à découvrir dans la suite de l’article.
Après son oeuvre « Wallmonds Hanger Frame » le designer Gonçalo Campos nous présente sa nouvelle oeuvre. Un produit très simple, pratique à utiliser au quotidien. Une nouvelle solution offrant une décoration et une fonction pour des espaces réduits, fait pour accrocher les vêtements et les petits rappels.
Le studio Makkink & Bey conçoit une collection de meubles pour un avenir nomade, dans le cadre d’une exposition sur les textiles. Un scénario futur dans lequel l’individu,qui se déplace au quotidien, reste confortable. Différentes œuvres à la fois pratiques et esthétiques sont à découvrir dans la suite de l’article.
The increasing use of drones by media companies is one of the topics we’ll be discussing at the TVNewser Show April 29. This post’s author, attorney C. Andrew Keisner, will be among the guests discussing the issue.
From advertising of real estate and car dealerships to filming Hollywood blockbusters to media coverage of sporting events, examples of advertising & media companies using light-weight UAVs, or Drones, is all around. However, when it comes to using such light-weight UAVs in the United States, the legal risks are frequently misunderstood. And although a recent judge’s decision rejecting a $10,000 fine imposed by the FAA is a welcome outcome for UAV operators and the advertising & media companies that engage them, there are still several risks that advertising & media companies should address before engaging a UAV operator to capture aerial footage.
New Career Opportunities Daily: The best jobs in media.
The first thing I noticed when we stepped outside at the Austin airport was the smell of freshly cut grass. That may have been the most promising moment of SXSW Interactive.
SXSW’s website describes the Interactive portion of the festival as:
An incubator of cutting-edge technologies and digital creativity, the 2014 event features five days of compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to preview the technology of tomorrow today.
There wasn’t a ton of “the technology of tomorrow” this year. Many of the festival sessions covered the technology of last year.
In truth, this year’s event felt more like a World’s Fair of Brands. As someone from a creative agency, it was cool to see the big budget experiential displays that brands built. The pragmatic part of me wondered what KPIs those brands internally set for an event that was marketing to, well, a crowd of marketers.
It seemed to be the consensus among attendees that there wasn’t a breakout startup star of the festival. That said, there were some inspired moments. Here are my top three:
TechCrunch’s Josh Constine interviewing Secret co-founder David Byttow.
If you missed this session, I’m truly sorry. Secret is one of several new anonymous apps that are rising in social. The SF tech community in particular has flocked to this 40+-day old app, making the secrets that appear there somewhat of a Silicon Valley parlor guessing game. But hearing Byttow speak to the human insights behind the app—the notion that at the end of the day we all want to be understood and by removing our identity we can more easily convey emotions—that is a beautiful basic human insight upon which to build a platform.
New York Times best seller Jonah Berger talking about what drives word-of-mouth.
Funny thing about this, I’d been trying to connect with Jonah in Philadelphia for a few months. He’s a Professor at Wharton, but has been in residence at Duke this semester. I had to travel to Austin to finally catch up with him. It was worth it. Jonah has identified a science behind why people share, something he calls six STEPPS, an acronym for Social currency, Triggers, Emotion, Public, Practical value, and Stories. Read his book.
Equipping and inspiring the next generation with Dean Kamen.
A master inventor, engineer and humanitarian, Dean Kamen is a genius living among us. He may be best known as the inventor of the Segway, but this guy has invented enough things that he’s toeing Ben Franklin territory. He’s also the guy who helped make Coca Cola’s Freestyle machines in exchange for distribution of his water and power generators to schools in Ghana. This guy isn’t just smart, he’s a better person than many of us. And that’s what a lot of his talk boiled down to. The world of ideas isn’t a zero sum game. Technology isn’t a zero sum game. We can help the world while we help ourselves.
It was an interesting SXSW, to be sure. I had fewer mind-bending hallway conversations due to the sheer volume of the event, and that was a bummer. But beyond the teeming venues, full sessions, long lines, and celebrity appearances, inspiration was around, if you listened for it.
Apart from the event itself, Austin is an attractive American city to visit in the temperate month of March. Here are three must visits:
Shady Grove: Austin-inspired menu with a gorgeous tree-lined patio and cowboy-esque interior. Yee-haw.
The Salt Lick Bar-B-Que: It’s a little bit of drive from downtown and worth every minute. These people are cooking meat in a pit the family built in 1967. With a recipe inspired by their great-grandmother named Bettie from Mississippi. I don’t think anything more needs to be said about this. Let’s go.
The LBJ Presidential Library: I’m a politics and history nerd. Next year, I am definitely making time for this!
The post SXSW: The New World’s Fair for Brands appeared first on AdPulp.
La marque allemande KUKA, spécialisée dans la robotique, a réalisé cette vidéo pour l’inauguration de sa nouvelle usine à Shanghai. Avec humour, la vidéo oppose, lors d’un duel, le joueur pro de tennis de table Timo Boll avec le robot Kuka. Qui sera le vainqueur de cette partie qui oppose l’Homme et la Machine.
Utilisant le nouveau morceau « Come Get It Bae » de Pharrell en featuring avec Miley Cyrus, la nouvelle campagne World of Redbull 2014 permet de mettre en avant ses athlètes de l’extrême en action, à l’image de Sally Fitzgibbons et Jamie O’Brien en surf ou encore le plongeur Orlando Duque pour ne citer qu’eux.
An article about a man in Southern California named Satoshi Nakamoto has prompted many enthusiasts to question whether the right person had been identified as the creator of the virtual currency Bitcoin.
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Afin de promouvoir son concept car Kwid, Renault nous propose une vidéo avec un univers coloré, futuriste et pop voulant retranscrire l’univers de cette voiture tournée vers l’avenir. Un réalisation signée par UFO et une post-production Mathematic sous l’égide de l’agence Dream On, et un design sonore d’Adorable Studio.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
