A Real Estate Brand Turned Kids' Drawings of Their Dream Homes Into VR Experiences

When Swiss real estate website Homegate.ch asked kids to draw pictures of their dream houses, it wasn’t an empty gesture. It was the first step in a marketing collaboration with the Bandara agency and film production company Frame Engine to give three of those kids virtual tours of the houses they drew.

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Life changes also happen to your pets. Give them a new home.

Whether it’s a death in the family, a new baby, or moving to a new home, a lot of pets get abandoned during major changes in life. This campaign reminds us to think of the pets, too. If you can’t keep them, don’t abandon them to the streets. Take them tot he SPCA.

Pro Infirmis "fear paralyzes" (2016) 2:10 (Switzerland)

Some 800,000 people in Switzerland are being treated for a social anxiety disorder. So much so that panic attacks, agoraphobia and the like leave them paralyzed as much as a physical paralysis. That’s nearly ten percent of Switzerland’s population, by the way. So let’s talk about it. Very arresting spot from Jung Von Matt.

Lamisil "Feet on Fire" (2016) :45 (Switzerland)

I dunno man, I kinda think feet on fire is awesome. Like some X-Men reject. But it’s also a metaphor for the pain athlete’s feet causes. So put out that fire with Lamisil.

Geneva SPCA "A voice for the future" (2016) 1:52 (Switzerland)

Every year, hundreds of animals are abandoned at the Geneva SPCA. And even though shelter dogs and cats are known for having a past, the SPCA wants to concentrate on their future and how positive it can turn out. For this campaign, they got some people who adopted pets from the shelter to send in pictures of them with their pets. The SPCA then turned those photos into advertisements based on Tarot Cards Even better, the pet owners submitted moving testimonies with their photos. The end result was a very moving campaign that suggests the future can be better for both pet adopter and pet alike.

Syoss Care Wash – Get syossed (2016) 1:30 (Switzerland)

Syoss Care Wash - Get syossed (2016) 1:30 (Switzerland)
Anyone want to get washed and dried like they’re going through an automated car wash? I think it would be fun but I have it on good authority that some people find that experience terrifying. And hey, when its automated it means you don’t have to deal with people. Sweet!

Hockey Club Davis – Hockey Rink Bingo! (2016) case study (Switzerland)

Hockey Club Davis - Hockey Rink Bingo! (2016) case study (Switzerland)
Checking has always been a part of the game of hockey – and now, it’s a game itself. Hockey Club Davos, a professional Swiss Hockey team, is like so extremely successful teams today, financially dependent on merchandise and ticket sales. Needing to increase sales, advertising agency FCB Zurich found a tech-solution. “Rink Bingo,” an interactive game of bingo based on an essential part of hockey – checking.

The team created and app, and then wired up the Hockey Rink panels using special sensors, to measure the vibrations of a ‘check’. The Jumbotron would announce the numbers as they happened, and on the app the audience now not only watched the game, they also played Rink Bingo. Prizes for the Rink Bingo wins were two-for-one offers as the concession stands, merchandise discounts and ticket promos. The popular app was used throughout the entire 2015-2016 season, and “Rink Bingo” increased the fan shop sales by 128%, beverages by 34% and food by 46%. A very smart advertising solution that both solved the teams core issue but also increased fan fun.

Yodeling Country Man Charms Stressed City Dwellers on Live Ad in Swiss Tourism Stunt

Here’s a fun stunt. To promote tourism, the rural Swiss region of Graubünden got an affable grey-bearded man to yell in real-time from a digital screen to passersby in Zurich’s main train station—trying to lure them with sweet yodeling and a free ticket to an impromptu vacation in a pastoral mountain town.

The take-it-now-or-leave-it twist is basically a local version of Heineken’s Departure Roullette campaign from a couple years back, which offered travelers already at the JFK airport a vacation to a unknown exotic location if they agreed to drop their existing plans.

Still, the Swiss video is a clever enough use of media, with the live dynamic playing on the expectation that the billboard will be comparatively static (in other words, it’s also another take on the intelligent vending machine). Plus, the invitation for an afternoon snack is pretty tempting, and the pitchman gets points for enthusiasm—he even goes so far as to offer to speak with one prospect’s boss, and actually dials another’s school to inform them the kid will be missing a day.

Then again, at the moment he actually starts greeting and shaking hands with guests, it suddenly looks an awful lot like the whole thing is green-screened. The trip from Zurich to Vrin is about 2 hours and 45 minutes by rail, according to Google Maps. So, it’s pretty suspicious that there’s no footage of the actual magical train that whisked people there—or their super fun adventures along the way (assuming Swiss train rides feature dining cars and high-speed wifi).

In fact, it doesn’t even seem like the brand and agency Jung Von Matt (which did a high-profile Facebook stunt for the Graubünden area back in 2011) even bothered to try to make it particularly convincing. For logistical reasons alone, it’s probable that they hired actors to play commuters, and shot the rest in a studio somewhere.

No matter, though, the major point holds. “Get away from the city and head to a relaxed mountain village,” reads the tagline. “[Or maybe just a computerized facsimile of one].”

Frauenzentrale Zürich – Women should not be worth less – (2015) #Glasslion shortlist

Yes, I know that puns are bad, but clever wordplay is fun and the use of male/female endings in German in this idea is quite cute. So Publicis Communications Schweiz set out to create simple packaging for the “hairdryer” and “hairdryeress”, the “can opener” and “can openeress” and priced the “female” items 20% less than the “male” item to make their point. The choice of familiar old TV guy as their pitchman in long infomercials and at public sales events is perfect too. The only thing that bothers me is the repeated line : “… because women are worth less than men, Aren’t they?” It feels a little too on the nose, but as I’m not a native German speaker I might be missing nuance.

Suspended Moon

L’artiste urbain d’origine espagnole SpY a récemment mis en place son installation « Moon » à Lausanne en Suisse. Un croissant de Lune artificielle a été suspendue grâce à une grue au-dessus du paysage urbain et s’illumine la nuit. Une installation très poétique à découvrir en images.

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Waterfront House Architecture

Les architectes suisses Daluz/Gonzalez ont imaginé la Casa Mi pour son projet de construction à Herrliberg en Suisse. Avec ses 3 étages face à un lac, la maison mélange le béton et le marbre sous une forme très originale privilégiant l’espace. Une bâtisse minimaliste qui est à découvrir dans la suite de l’article.

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The Refugi House in Switzerland

Voici cette conception des architectes Selina Walder et Georg Nikisch (Nickisch Sano Walder Architekten) pour « The Refugi Lieptgas » qui se situe en Suisse à Flims. Il s’agit d’une vieille grange qui a été recouverte de béton, à l’apparence de bois. Une maison de vacances originale à découvrir dans la suite de l’article.

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200 Years Old Stone Home in Switzerland

Cette maison située à Linescio en Suisse, a 200 ans et elle a été rénovée de l’intérieur exclusivement en 2011 par Buchner Bründler Architekten. Les architectes ont pensé à faire un style minimaliste en travaillant les textures du béton qui apparaît sous différentes formes. Les photos sont signées Ruedi Walti.

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Vanishing Beauty

Si à première vue la série Vanishing Beauty du photographe Fabian Oefner semble immortaliser des fleur de coton, il n’en est rien. L’artiste suisse crée une illusion d’optique faisant exploser des ballons remplis d’amidon de maïs, pour un résultat pour le moins bluffant. De belles et étranges photographies à découvrir en images.

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Eco PodHotel

Voici dans la région de Flims, Laax et Falera en Suisse la présence de 3 Podhotel doté d’un design et d’une localisation dépaysants à souhait. Le tout conçu par Robust Outdoor Brands dans un des plus grands domaines skiable du pays. A découvrir dans la suite.



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Previously on Fubiz

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Volkswagen: Lath

Volkswagen: Lath

The longest Golf ever. The new Golf Variant.

Advertising Agency: KSB/SJ, Zürich, Switzerland
Creative Directors: Daniel Krieg, Andreas Mädler
Art Director: Mario Moosbrugger
Copywriter: Andy Lusti
Photographer: Stefan Minder
Published: July 2007

Xeroprint: Delivery

Xeroprint: Delivery

Better copies. Much faster.

Advertising Agency: Publicis Zürich, Switzerland
Creative Director: Florian Beck
Copywriter: Felix Freese
Art Director: Thomas Berger
Account Supervisors: Simon Grasser, Righetto Candido

Xeroprint: Birds

Xeroprint: Birds

Better copies. Much faster.

Advertising Agency: Publicis Zürich, Switzerland
Creative Director: Florian Beck
Copywriter: Felix Freese
Art Director: Thomas Berger
Account Supervisors: Simon Grasser, Righetto Candido

Xeroprint: Car

Xeroprint: Car

Better copies. Much faster.

Advertising Agency: Publicis Zürich, Switzerland
Creative Director: Florian Beck
Copywriter: Felix Freese
Art Director: Thomas Berger
Account Supervisors: Simon Grasser, Righetto Candido

Xeroprint: Gum

Xeroprint: Gum

Better copies. Much faster.

Advertising Agency: Publicis Zürich, Switzerland
Creative Director: Florian Beck
Copywriter: Felix Freese
Art Director: Thomas Berger
Account Supervisors: Simon Grasser, Righetto Candido