Jeremy Irons Celebrates Dyslexic Innovators in New Work by DDB Melbourne

As many people with dyslexia can relay, the world isn’t particularly well-equipped to accommodate those that experience this common reading disability. With plenty of horror stories of communities and institutions that simply did not understand dyslexia, working to reshape the world to empower dyslexic thinkers is the next step forward. Encouraging schools to allow teachers…

HSBC Releases AI Campaign Featuring the Faces of Fraudsters

To highlight the growth in the capabilities of fraudsters, banking brand HSBC has released a technologically advanced campaign that uses artificial intelligence to show the faces behind the voices of those behind the scams. The education campaign “Faces of Fraud” was developed by Wunderman Thompson. It follows a forecast from payment processing firm Merchant Savvy…

Campaign Warns Teens to Stop Sharing Passwords

The sharing of online passwords and pin codes between friends has become a trend that aims to prove trust–a token gesture that can go dramatically wrong. According to The Cybersmile Foundation, which tackles incidents of digital well-being and online abuse, approximately 800 people each year use its help and support services for issues related to…

MTV Entertainment Studios Harnesses the Power of Fandom to Encourage Voting

With the U.S. midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. But there was more to it: MTV…

Irish Campaign Spotlights Human Trafficking Victims Celebrated as Employees of the Month

Being named Employee of the Month is usually a compliment to hard-working members of any company. However, a campaign commissioned by the International Organization for Migration (IOM) aims to show that trafficked workers have no choice in how hard they work, what they do and for how long. The social campaign by TBWADublin aims to…

This PSA on the Dangers of Fentanyl Turns Former Drug Dealers Into Classroom Educators

Deaths from drug overdoses topped an unprecedented 100,000 annually in the U.S. as of April 2021. With an increase in counterfeit prescription pills laced with fentanyl playing an increasingly large role in these statistics, many experts hope that education might prove to be a vital component in the fight to end the opioid crisis. But…

BLK Teams Up With Trina and Saucy Santana to Remind Its Users ‘No Voting, No Vucking’

While dating apps are mostly focused on matching their users with a special someone, one app is focused on a totally different kind of hot action–midterm voting. To shift Gen Z’s voting culture, BLK is collaborating with rap artists Trina and Saucy Santana to create yet another audacious anthem in the form of “No Voting,…

Fire Prevention Campaign Shows Stark Impact on Environment

With extreme heatwaves becoming a common occurrence during the summer across Europe as the climate crisis escalates, the damage to the countryside from fires is devastating. With tinderbox conditions being created by record warm temperatures, any flame can start an emergency, which firefighters around the world are attempting to quell. In Greece, there have been…

Neve Campbell Sees Old Horror Tropes as a Waste of Blood in Brilliant Red Cross PSA

With new variations of Covid-19 at play, the need for blood donations has reached a crisis level. A nationwide blood shortage might sound like the premise for a horror movie, but as many healthcare providers can attest, the danger is all too real. In light of the Red Cross declaring its first-ever blood crisis in…

If You Can’t Hear a Heavy Metal Band Underwater Then You Can’t Hear a Child Drowning Warns PSA

If you can’t hear a heavy metal band performing underwater then what chance would you have of hearing a child crying for help? Drowning is the second highest cause of accidental death among children in Portugal with 274 incidents recorded in recent years in the country. As the summer holiday begins, non-profit organization APSI (The…

This Cosmic PSA Wants to Inform LGBTQ+ Students of Their Rights

Some LGBTQ+ rights vary from state to state, and even in places where protections are comparatively robust, it can be complicated to navigate how these laws can help protect queer youth. Even when aware of the laws, harnessing them entails understanding legal jargon that isn’t always accessible. With the need to clarify potentially life-saving federal…

Planned Parenthood Responds to Supreme Court Ruling With Galvanizing Ad, ‘Force of Nature’

When Justice Samuel Alito’s opinion draft for overturning Roe v. Wade leaked last month, an outpour of urgency was seen across the country–more specifically, calls for resources, support, protests and justice reached new heights. In response to the Supreme Court’s decision to overturn Roe v. Wade last Friday, Planned Parenthood launched a new spot titled…

Health Care Advocacy Group Launches Information Campaign in States Most Affected by the Overturn of Roe v Wade

A crucial element in the ongoing fight for safe access to abortion is educating against the waves of misinformation that come from policymakers, online search results and anti-choice organizations. When up against campaigns created with the intention of obfuscating science and facts, health care providers and activists have often been forced to innovate. In anticipation…

Cannes Lions’ Top Titanium Winner Aimed to Give a Victim of Violence the Life He Deserved

One of the advertising industry’s most coveted honors, the Cannes Lions Titanium Grand Prix, has been awarded to a powerful and innovative U.K. campaign against knife violence. “Long Live the Prince,” created by London agency Engine for the Kiyan Prince Foundation and EA Sports, created a digital persona for Kiyan Prince, a rising soccer talent…

This Ad Calls for Ending Virginity Tests in Romania

[Sensitive content: This article discusses sexual assault, gender-based violence and medical abuse. If you’re struggling with any of the topics mentioned in this article, please call the National Sexual Assault Hotline: 1 (800) 656-4673] Recent history is full of reminders that antiquated views around the autonomy of marginalized genders remain prevalent around the world. The…

No Fixed Address and The Canadian Centre for Child Protection Reunite for ‘The Unwanted Film Festival’

The rate of uploads of child sexual abuse material (CSAM) has risen significantly over the last few years, with hosting up by 64% globally and a suspected 85 million pieces uploaded in 2021 alone. With the need to raise awareness at the forefront, The Canadian Centre for Child Protection (C3P) has teamed up with No…

These Bank Robbers Aren’t After Your Cash—They Want Your Passwords

As cybersecurity has evolved, so have phishers, fraudsters and catfishers, leading to an unprecedented spike in online crime since the early months of the pandemic. Now more than ever, it’s important to stay protected online, and a major part of that is knowing what the threats are. With the need for safety precautions in mind,…

This PSA Shows How Women in STEM Are Behind the Iconic Look of The Walking Dead

Even if you haven’t sat down to watch a full episode of The Walking Dead, chances are you’re familiar with the gnashing teeth, decomposed flesh and tattered clothing that identifies a “walker.” What you may not realize is that many of the details, from the wear and tear on clothing to the roaming hordes of…

Leo Burnett’s Haunting ‘Lost Class’ Honored at ADC Awards

Change the Ref and Leo Burnett Chicago generated massive attention with “The Lost Class,” a stunt that fooled vocal gun advocates into speaking at a memorial event for slain students. Nearly a year later, the campaign against firearm violence is getting a second round of attention as it wins a litany of creative awards. At…

3M Updates School Zones to Call Attention to Child Safety

Five hundred school-age children around the world die in vehicle collisions every day, according to the nonprofit Safe Kids Worldwide. 3M is bringing visibility to the issue and making getting to school safer with a new “Project School Zone Safety” campaign running across the U.S., Brazil, Mexico, India, Japan and South Korea. Using its reflective…