When it comes to consent and the fight against sexual and gender-based violence, the phrase “no means no” has long been proclaimed. To evolve that statement, a campaign from France from two organizations, which includes the support of Tinder, has produced a ‘bible’ to help men better understand women, which enforces the statement that “If…
John Legend takes his health just as seriously as he takes his craft. But he’ll still find a way to make sure there’s a sweet (and fun) payoff in taking care of both. Especially for a compelling cause. The award-winning singer, producer and activist teamed up with Pfizer for the latest edition of its “Got…
The link between concussions and contact sports is well known, but a traumatic brain injury can happen in many ways, from a car accident to a simple fall. Actor and comedian Rebel Wilson is urging everyone to get their melons checked in a humorous PSA for Concussion Awareness Now directed by Great Guns USA’s Oren…
Veganuary, a nonprofit group that encourages people to skip animal products this month, latches onto the ’80s nostalgia trend with a candy-colored PSA that addresses the post-holiday blues. The ad stars three family members who have clearly fallen into a funk–they’re binge watching, doom scrolling and indiscriminately napping. They’re completely sluggish and uninspired. The savior…
Most anti-smoking PSAs focus on the long-term health consequences, like an increased risk of cancer. The latest effort in the Food and Drug Administration’s ongoing “The Real Cost of Smoking” campaign, developed in partnership with its agency of record FCB New York, examines the immediate mental health consequences. The 30-second “Auctioneer” spot shows a group…
Nurses are quitting … but they don’t want to. That’s the simple-yet-complicated message of connectRN’s new campaign “unResignation Notice,” a call-to-action created by Adweek’s 2022 Midsized Agency of the Year, Mischief @ No Fixed Address. The clinician-serving platform is hoping its new campaign breathes life into a nursing community that is teetering in critical condition…
Welcome to Marketing Morsels, Adweek’s weekly roundup of the marketing news you may have missed. In this week’s selection, sample stunts and campaigns from Turo, Uber Eats, Instacart and more. Enjoy the assortment! Morsel #1: Watch Yeezy shoes burn for eight flaming nights In light of Kanye “Ye” West’s antisemitic remarks earlier this year and…
As 2022 comes to a close, there have been 636 recorded mass shootings in the U.S. this year. This makes it the second-worst year for gun violence in the eight years since the Gun Violence Archive, the nation’s most comprehensive record of mass shootings, began tracking. Powerful PSA Urges Americans to March on the Capitol…
Colombian commercial banking company Banco de Bogot? is breaking traditional holiday messages with its “Christmas changes us, let’s stay that way” campaign, which aims to raise awareness around discrimination and disability all year. In collaboration with agency Fant?stica, the campaign encourages kindness year-round and highlights issues happening across the world, especially in marginalized communities. As…
Gender-based violence is a global crisis that often begins with unhealthy perceptions of masculinity. New work from Canadian social-advocacy group White Ribbon demonstrates that the dangers aren’t just in those perceptions, but just how close many men are to the violent behaviors that spawn as a result. White Ribbon launched a new campaign, “I Knew…
Using long-form copy, an outdoor campaign that features ads measuring 13 feet long aims to highlight the plight of the 2 million people suffering Long Covid across the U.K. Titled “The Longest Ad,” the campaign creative, which consists of 3,000 words of copy, has been placed at two bus stops in Edinburgh, Scotland. They both…
This year’s holiday campaign from United Way Halifax is remarkable for a number of reasons–it’s shot entirely on a Ring doorbell camera, its stars are volunteers instead of actors and it’s been at least a year in the making. But its twist ending is what leaves the most indelible impression, coloring everything that comes before…
As many people with dyslexia can relay, the world isn’t particularly well-equipped to accommodate those that experience this common reading disability. With plenty of horror stories of communities and institutions that simply did not understand dyslexia, working to reshape the world to empower dyslexic thinkers is the next step forward. Encouraging schools to allow teachers…
To highlight the growth in the capabilities of fraudsters, banking brand HSBC has released a technologically advanced campaign that uses artificial intelligence to show the faces behind the voices of those behind the scams. The education campaign “Faces of Fraud” was developed by Wunderman Thompson. It follows a forecast from payment processing firm Merchant Savvy…
The sharing of online passwords and pin codes between friends has become a trend that aims to prove trust–a token gesture that can go dramatically wrong. According to The Cybersmile Foundation, which tackles incidents of digital well-being and online abuse, approximately 800 people each year use its help and support services for issues related to…
With the U.S. midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. But there was more to it: MTV…
Being named Employee of the Month is usually a compliment to hard-working members of any company. However, a campaign commissioned by the International Organization for Migration (IOM) aims to show that trafficked workers have no choice in how hard they work, what they do and for how long. The social campaign by TBWADublin aims to…
Deaths from drug overdoses topped an unprecedented 100,000 annually in the U.S. as of April 2021. With an increase in counterfeit prescription pills laced with fentanyl playing an increasingly large role in these statistics, many experts hope that education might prove to be a vital component in the fight to end the opioid crisis. But…
While dating apps are mostly focused on matching their users with a special someone, one app is focused on a totally different kind of hot action–midterm voting. To shift Gen Z’s voting culture, BLK is collaborating with rap artists Trina and Saucy Santana to create yet another audacious anthem in the form of “No Voting,…
With extreme heatwaves becoming a common occurrence during the summer across Europe as the climate crisis escalates, the damage to the countryside from fires is devastating. With tinderbox conditions being created by record warm temperatures, any flame can start an emergency, which firefighters around the world are attempting to quell. In Greece, there have been…
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