Vans Taps Women, Trans and Nonbinary Skateboarders for Creative Workshops

There’s an art to creating skateboarding media, and Vans is inviting consumers to learn the basics with help from women, trans, nonbinary and gender-nonconforming talent. The shoe and apparel brand partnered with The Skate Witches, a submission-based media zine and platform for the skating community, to launch the Depth of Field virtual workshop series. The…

Funko’s Loungefly Expands Into High-End Dresses to Capitalize on Passionate Fandoms

Funko, most famous for its Funko Pop! Dolls–which morph every geek icon ever into cherubic, Coraline-esque collectible figurines–is aiming to own the entire fandom lifestyle with the introduction of clothing lines. To provide an offering for every fan, Funko and Loungefly, its accessories and clothing division, are branching out into high-end apparel for the first…

Brooks Brothers, Clothier to Power Brokers, Files for Chapter 11

Brooks Brothers Group, clothier to financiers and presidents, filed for Chapter 11 bankruptcy protection in Delaware today as it continues to look for a buyer. The company will also seek additional financing and expects to complete the sale process within the next few months, a spokesperson said, emphasizing that Brooks Brothers is not liquidating. “For…

Fashion Marketplace Poshmark Innovates for Stay-at-Home Buyers and Sellers

Approaching its 10th anniversary, fashion resale marketplace Poshmark continues to innovate to stay ahead of how, where and why we shop. With more than 60 million subscribers, the site connects buyers and sellers of new and used clothing, shoes and accessories. “The way we really grew was by getting a community of users that really…

To Boost Ecommerce, Forever 21 Partners With Performance Branding Firm Within

Fashion retailer Forever 21 has announced a partnership with performance branding company Within in an attempt to revamp its ecommerce business. Within, whose client roster also includes Nike, Shake Shack and Hugo Boss, will join the Forever 21 marketing team to assist with content production and media management for social and search platforms. This partnership…

Macy’s Brand Experience Officer and Story Founder Exits

One of the key players in Macy’s reinvention plans, brand experience officer and Story’s CEO and founder Rachel Shechtman is among 4,000 employees being let go. The news was first reported by Retail Dive. Shechtman joined Macy’s in May 2018 as its first brand experience officer, nearly seven years after she founded Story, the experiential,…

Kanye West Brings His Yeezy Brand to Gap in New Partnership

Kanye West’s Yeezy brand is coming to the mall. Today, West revealed a new partnership with staple mall retailer Gap that will see his line of sneakers and clothing drop in Gap stores and online in early 2021. The line, called Yeezy Gap, will span several of Gap’s categories, creating “modern, elevated basics for men,…

TJX Is Sticking to Brick and Mortar—and Customers Are Flooding In

After brick-and-mortar stores were forced to close beginning in March, retailers such as Walmart and Michaels have spent the last few months driving traffic to their ecommerce sites. TJX, the company behind TJ Maxx, Marshalls and Homegoods, took the opposite approach. The brand shut down sales on its sites during lockdown, didn’t offer curbside pickup…

Kids Clothier French Toast Pioneers a Pandemic-Era Necessity: The Socially Distanced Photo Shoot

Now that the United States has begun to reopen, apparel brands are hoping for the return of shoppers–and perhaps even permitting themselves to think optimistically about their autumn collections. After all, fall is just around the corner, and many shoppers start looking for chilly weather clothing as early as July. But as with so many…

In Partnering With Alibaba, U.S. Brands Learn Lessons in Ecommerce

For U.S. apparel brands figuring out how to navigate life during and after the pandemic, partnering with ecommerce giant Alibaba has provided insights on how to bolster sales even with storefronts closed. But the success of these initiatives, undertaken by brands such as luxury goods purveyor Michael Kors or direct-to-consumer wool footwear pioneer Allbirds, goes…

Forever 21 Owner Authentic Brands Maps Out Mexico Expansion With Partner IB Group

Brand management firm Authentic Brands Group is partnering with IB Group to expand fast-fashion retailer Forever 21 across Mexico, the two companies announced today. Mexico is a first step in the Forever 21 ownership group’s efforts to convert the brand’s international store operations to a licensed partnership model, the company said in an email to…

Eva Longoria Colors Her Own Hair In New L’Oreal Paris Ad

Coming up with an idea for a commercial is easy enough to do while working from home. But what about the shoot and post-production? How are the agencies and their clients keeping everyone safe? Here is one way…the following ad was filmed by Eva Longoria using two smartphones in her own L.A. home to comply […]

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Canvas Shoes Are A Canvas for Creative Expression

I like when brands act as canvases for their customers to make meaning. To me, that’s how connections that lead to repeat transactions are made. Today, Vans is launching their latest brand campaign – Waffleheads – a series of videos about collectors, customizers and creatives that have truly turned Vans into a canvas for creative expression. These […]

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Never In Stock: Will Mass Customization One Day Gain Mass Appeal?

What’s in it for me? That’s the age-old question that every shopper wants to know. To address this fundamental and unrelenting question, progressive retailers are turning to mass personalization and mass customization for answers. According to Investopedia, mass customization is a marketing and manufacturing technique which combines the flexibility and personalization of custom-made products with […]

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It’s About Time: New Watches Made in America

Timex helped to democratize timepieces in 1854 with the first clock any working family could afford. Today, Timex is bringing watchmaking home again to its headquarters in Middlebury, Connecticut.  “The American Documents collection is about so much more than great-looking timepieces – it’s about capturing the spirit of what it means to be American-made,” said Tobias Reiss-Schmidt, […]

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V Magazine and Oliver Peoples Make Recycling Sexy

Fashion advertising is an area in need of innovation. The outfits change with the seasons but the advertising is well past its due date. Therefore, this new short film directed by Grant Greenberg and produced by Derby for V Magazine and eyewear maker Oliver Peoples is one to watch. New York’s Sims Municipal Recycling Center […]

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When You’re Authentically Cowboy, Hipsters Eat You Up

Is there any product more American than denim? Denim is made from cotton, a domestic crop across the South. And denim is worn by blue-collar workers, tech workers and rock stars from coast-to-coast. If Americans have a uniform, it’s made from denim. But which cut and which brand is the right one for you? Levi’s, […]

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Don’t Be A Moron, Donny. The Dude’s Sweater Can Be Yours!

The Big Lebowski is a cult film from the Coen brothers that’s arguably more popular today than ever. Pendleton Wollen Mills, one of the Pacific Northwest’s original outdoor brands, is the lucky beneficiary of the film’s evergreen nature. Why? The Westerly, dude, that’s why! Jeff Bridges wore his own clothes for this role, and though […]

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Lacoste’s Crocodile Makes Room for Endangered Species

The Lacoste crocodile is one of the most iconic brand marks in the world. In an innovative new promotion, the croc is making way for ten threatened animals in a collection of extremely limited-edition polo shirts. To help bring attention to the global environmental crisis, the French fashion company has partnered with International Union for […]

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Fashion Startup Connects With Its #MMostRemarkableWomen Series

Cathie Black is a media superstar and a force to be reckoned with. She was the first female publisher of New York Magazine, president and publisher of USA Today, president of Hearst Magazines (home of Harper’s Bazaar, Cosmopolitan, Esquire, and Town & Country), and the New York City Schools Chancellor. Black is also one of […]

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