Hasta La Creative!

A Maxwell House International Café campaign aims for a humorous, romantic effect.

A Levi’s resolveu focar na ligação entre o passado e o presente em sua nova campanha, Make our Mark, inserindo tecnologia em alguns objetos vintage, entre eles uma guitarra, duas câmeras – sendo uma delas fotográfica – e uma máquina de escrever. Denominado The Makers Tools, a ideia faz parte do projeto de arte Station to Station, que reúne artistas de diferentes áreas em um trem atravessando os Estados Unidos.

Apesar de não ser uma ideia nova – a gente já viu por aí vários objetos que unem características de antigas ferramentas analógicas ao universo digital -, aqui os objetos foram reprojetados para manter sua função original, mas conectados às redes sociais. É o caso, por exemplo, das câmeras Graflex Speed Graphic, de 1939, e Bolex B-8, de 1953, que postam fotos e vídeos diretamente no Instagram.

Para quem curte máquinas de escrever, esta Underwood No. 5 de 1901 conta os 140 caracteres do Twitter, enquanto a clássica Gibson ES-125, de 1953, está diretamente ligada ao Soundcloud.

O projeto é uma colaboração da marca com a agência AKQA, Stephen Hadinger, Fake Love, Matthew Epler e Mark Kleback.

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As the social network is trying to show sustained revenue growth, CBS and other broadcasters can pair video clips with ads and distribute them on the service.

Fez um barulho danado nos últimos dias a notícia de que Chiquinho Scarpa, esta figura mítica agora também das redes sociais, enterraria um de seus bens mais preciosos, um Bentley avaliado em R$ 1,5 milhões.

Claro, ninguém em sã consciência enterraria um Bentley. Por mais que o Conde tenha se empolgado com a ideia dos faraós que enterravam fortunas para chegarem ricos ao mundo dos mortos, todo o ouro hoje está em museus ou coleções particulares. Ele sabe disso, ou pelo menos deveria saber.

Mas a história moveu um belo circo, incluindo a transmissão ao vivo do enterro pela Record.

Ocasião em que Chiquinho Scarpa “desistiu” da ideia e afirmou que, por mais precioso que seja, nada tem valor depois de enterrado.

Tratava-se de uma campanha publicitária para incentivar a doação de órgãos. Daqui a alguns dias começa a Semana Nacional da Doação de Órgãos, com mais mensagens institucionais sobre o assunto.

O B9 sempre questiona o limite de pegadinhas feitas com o público (já gravamos até Braincast sobre o assunto). Quando lemos a história pela primeira vez, reconhecemos a mente endiabrada dos criativos publicitários no jogo. Se o desfecho fosse um novo programa de TV ou campanha para poupança de banco, esta nota talvez nem estivesse aqui (entendam, agências, que são poucos os fins que justificam os meios).

No tênue limite entre o barulho para o bem e o barulho que se torna algo maior do que o produto final será, ponto para a campanha da Leo Burnett

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Thanks to the crazy number of hours I spend in front of a computer screen, I see a ton of questionable content. The content is suspect because it is overly promotional.

I expect brands to fall into this trap. Brands have more than a century of bad advertising to convince themselves of the rightness of their chest thumping. Where things go wrong for me is when well-meaning people become lifeless and shameless hucksters.

On Twitter, in particular, people with promotional objectives in mind often use automated software to deliver a stream of supposedly worthwhile updates.

Why would people use robots to keep their Tweet stream full and fresh? The short answer is they bought a bill of goods sold to them by everyone from FastCompany to the legions of self-help marketers trolling the ‘tubes. The idea being that more content brings more followers and more followers means more potential leads and greater social influence.

Buffer–a service with one million users broadcasting phantom Tweets–says it’s a “smarter way to share.”

Be awesome on social media. Easily add great articles, pictures and videos to your Buffer and we automagically share them for you through the day!

Did you think, like me, that Twitter and Facebook and the rest were conversational platforms? They can be used this way, just like they can be gamed by people with something to sell.

I know I can simply unfollow all the ritual self-promoters, and so can you, but they will continue to exist and continue to make lame attempts at growing their influence online. So, unfollowing does nothing to solve the problem, it just mutes the mess on an individual basis.

Allow me make this clearer: I can’t get to know you if you’re not present. And I can’t get to know you by the articles you link to.

Maybe you don’t want to be known. Maybe you prefer the idea that you’re a personal brand, rather than a human being with countless vulnerabilities. As we know, the real-world looks quite a bit different from the projections we see on in our social streams. In reality, people are afraid, alone, angry, confused and many other difficult things that rarely get communicated.

In other words, the complexity of human existence is not coming through loud and clear in social. From a business perspective, you may wonder why the complexity of human existence matters. It matters because business is personal. I don’t want to do business with an automaton. Do you?

The post Scheduling Your Tweets? Congratulations, You’re A Broadcaster appeared first on AdPulp.

Call it a combination of new media and old, old media – Instagram and pay phones. The New York City pay phone collection might be dwindling – when is the last time you or someone you were with had to use a phone booth?- but as part of a contest from new-shop South Rocket Droogs, snapping an Instagram picture of certain pay phones around the city can actually win you prizes. You’d have to use the #SouthRocketDroogs to win one of 10 prizes, all of which you can see on the agency’s Tumblr.

The official title of the contest is “The Payphone Hashtag Project,” simple enough. South Rocket Droogs, led by Roberto Max Salas (no stranger to viral hashtaggery), is looking to make a grungy splash. And, although I’m a fan of artistic allusions and Malcolm McDowell, pay phones might be too specific to get the job done. A recent Pew survey found that 91% of adults in America own a cell phone, which leaves a select few people who might wander toward a pay phone and an even more exclusive group of people who know about this project and wander toward pay phones. But, you can win an ad campaign for your business, so maybe there will be a pay phone rejuvenation. It can happen.

New Career Opportunities Daily: The best jobs in media.

Influencer marketing. Follower counts. Sponsored content.

These are just a few of the phrases we can use to describe a promotional offer from 1888, a boutique hotel in Sydney. Instagram users with more than 10,000 followers can stay one night for free.

Someone with 10K followers on Instagram has a ton of social influence. If they choose to stay at your hotel and say nice things about it (in words and pictures), the hotel just made a highly efficient and targeted ad buy for a one night comp. It’s a smooth move on the hotel’s part.

However, there are a few things I do not like about this offer. One is how exclusive it is. There are not that many people with five-digit follower counts on Instagram. Also, I don’t like follower counts as a metric. Follower counts can be gamed.

If I was advising the client here, I’d suggest a more inclusive approach that uncovers the best storytellers and then surprises them with an offer of a free night.

Hat tip: Adland

In related news: Levi’s is currently using Instagram as a centerpiece in its experiential marketing campaign, Station to Station, which is a “nomadic happening” by train that connects artists, musicians, and creative pioneers making their mark from New York to California.

The post Hotel In Australia Gives New Meaning To “Snap Happy” appeared first on AdPulp.

A new NFL brings new DDB Chicago State Farm ads featuring Packers QB, Aaron Rodgers, and his bastardized touchdown dance, the “Discount Double-Check.”

Now, even though the Packers are my favorite team and Rodgers is my favorite player, it’s clear that he has gotten no better at acting over the past off-season. I would hope, and assume, that this is due to his hours spent in practice. Supporting Rodgers in this spot (by taking the focus momentarily off of him) are SNL “Superfans” Robert Smigel (part of the original sketch) and George Wendt (who joined later and was also on Cheers so yeah). Apparently, the highest-paid NFL player doesn’t fly first class and is forced to hang out with Bears fans in coach.

Oh, and the “Discount Double-Check” becomes the “Discount Daaa-ble Check” because fuck you, Packers fans. State Farm giveth, and State Farm taketh away. But, they’re trying to make it up to you with a social extension, in which you submit yourself to public Facebook embarrassment based on bets over fantasy football. It’s called Fantasy Football Double Down because we all needed a reminder about KFC’s gross sandwich of the same name. Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

Lexus wanted to show that the Lexus IS Hybrid is a unique car, so “Trace Your Road”– a collaboration between Saatchi and Saatchi Italy, Logan, Movie Magic and Fake Love,  is a completely different kind of ad.

Whether you call it a “life-size video game,” “real-time and real world video game,”or just a unique experiential event created and filmed with impeccable visual design, “Trace Your Road” is daring on many levels. And a little dangerous, actually.

The event, held July 26th, took place inside a large aircraft carrier near Rome. Ten finalists chosen from applicants on Lexus’ Facebook page (now that’s engagement), sat in the passenger seat while F1 driver Jarno Trulli drove through a course, traced on the spot by those contestants, using a tablet that projected the course onto the floor with the help of a collection of 12-20K and 22K projectors. Contestants were penalized if Trulli drove outside the projected course or touched the walls of the hangar. What resulted was a ton of impressive driving and incredible footage. Oh, and no horrific accidents.

The footage for the television spots — produced by Movie Magic and directed by Logan’s Alan Bibby, with app design and generative visuals by Fake Love — was used in  :15, :30, :60, and 1:20 spots. “Trace Your Road” succeeds as a visually stunning spot that pushes boundaries, utilizes innovative consumer engagement and, perhaps most importantly, makes the Lexus IS Hybrid look like a ton of fun to drive. The behind-the-scenes video, also well worth your time, is featured along with credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

A Apple acabou de anunciar o iPhone 5C, linha mais barata, com corpo de plástico e que vem em cinco diferentes cores. A Nokia não perdeu tempo, e já fez piada no Twitter citando o Lumia, que também é colorido.

No tweet, a marca que foi recém comprada pela Microsoft diz que a imitação é a melhor forma de elogio. Mas celular colorido já existia bem antes disso, certo?

Thanks, #Apple 😉 pic.twitter.com/x4w3r8Ghcy

— Nokia UK (@nokia_uk) September 10, 2013

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