In recent years, content platform TikTok has been partnering with live sporting events to grow its audience base, a strategy that will continue with its announcement that it will become the official entertainment platform of the UEFA Women’s Euro 2022 soccer tournament. The competition will begin on July 6 and will comprise of 31 matches,…
Brands are under mounting pressure to stop digitally manipulating the images of models used in their advertising in a bid to promote body positivity. 77 U.K. politicians from across the spectrum have signed an open letter calling on businesses to stop creating a “warped sense of reality” by touching up promotional photos. Skims and Vanity…
The U.S Federal Trade Commission (FTC) is reviewing Tesla chief executive Elon Musk’s $44 billion takeover of Twitter Inc., per Bloomberg, citing a person familiar with the deal, following concerns it could threaten free speech. The agency is to decide by next month whether it will conduct an in-depth antitrust probe of the transaction which…
Media holding company Wave Sports+Entertainment, home to social-first sports media channels like Buckets and Jukes, is set to showcase its approach to sports content on Thursday at IAB’s NewFronts, plus how it spurs growth across platforms for its brands. The event comes during its Women’s National Basketball Association programming announced last week, The Buckets Five….
Hoping to bring its audience a more interactive experience with music and artists, Spotify has launched its own gaming interface on Roblox, Spotify Island. According to Spotify, it’s the first music streaming platform with a presence on Roblox. The island is meant to be an interactive place for fans and artists to connect, play and…
Ricky Sans is the first to admit his career path has been “curved,” not straight. But with a passion for “disruptive” content and a naturally funny disposition, his trajectory from rock stardom to BuzzFeed producer and Instagram’s head of memes makes perfect sense. It all comes down to a desire to create, which has carried…
LTK, the platform that underpins a large portion of the creator economy, is transforming into a standalone ecommerce platform with the help of its new agency of record, Deloitte Digital, and it wants to let the mass market know. It edged toward that goal today by launching its first national ad campaign. Earlier this year…
Social media is more than just an avenue for chatting with friends. It’s a way to connect with and shape the world around us with original content that resonates. Meet Adweek’s second annual Creator Visionary Awards honorees–innovators and influencers who have unlocked the limitless potential of the digital space. This year’s winners, selected by a…
No one connects with an influencer’s audience better than that influencer. For students of old-school marketing and advertising, it might seem odd to include someone who gained 20,000 TikTok followers by posting cat videos as part of a marketing campaign. But no one else reaches those 20,000 followers in that way, and about that topic,…
A Steve Aoki stage performance can involve many things. Stunningly elaborate visual effects. Strobe lights. Cake throwing. A collection of unconventional elements held together by a seasoned performer with a passion for giving fans an invigorating experience. But when the Covid-19 pandemic halted in-person events for nearly two years, the world-renowned DJ, producer, record executive…
In light of afrobeat artist Burna Boy making history today as the first Nigerian to headline and sell out Madison Square Garden, Twitter has unveiled the #AfricaToTheWorld hashmoji to spotlight African influencers and voices who impact their community. Like Burna, Twitter is highlighting Africans who are their community’s “firsts” and how they’ve made a mark…
In January 2022, I had a miscarriage at 10 weeks along. The farther removed I get from that horrific month, the more I’ve opened up to others. The more people have told me they’ve been through it too. In the first few days after getting the news, my social media feeds were still filled with…
With maverick entrepreneur Elon Musk owning Twitter, the future of the platform is anyone’s guess. Musk’s stated plans for Twitter, under the banner of free-speech, include adding new products, making algorithms open source and defeating the spam bots. Whether that makes a more palatable platform for users and advertisers is as unpredictable as his timeline,…
The billionaire Elon Musk has bought Twitter. As an outspoken freedom of speech proponent, Musk has frequently criticized Twitter’s moderation and the way he believes Twitter to limit freedom of speech at the expense of global society. His purchase of Twitter and its becoming a private company begs questions about the future of the platform,…
To give original content on its platform more visibility, Instagram is making some changes to the algorithm that controls its ranking system. An Instagram spokesperson said the updates to the ranking algorithm will make users’ feed less likely to recommend reposts of Reels and accounts with content filled with reposts from other users. Head of…
On Tuesday, Twitter released its Q1 2022 Inclusion, Diversity, Equity and Accessibility (IDEA) report. It says the platform is on track to meet its TweepForce five-year goal of having more diverse talent at the company. The company believes it can meet these milestones a full two years early. The platform also announced two new plans…
A new partnership with Snap has given more than 40 news publishers a rare opportunity to ask its coveted Gen-Z audience, “How do you do, fellow kids?” When it launches officially Tuesday, the program, called Dynamic Stories, will give news media companies access to the Discover feature of Snap, providing the publishers entr?e to a…
There was a moment in 2021 when the fate of scripted network comedy seemed a little shaky. Watercooler talkers like Succession and Mare of Easttown kept cable dramas on top, while longtime fan favorites Brooklyn Nine-Nine and Black-ish prepared for their final seasons. For the first time in 50 years, NBC–once a leader in prime-time…
The influencer marketing space has radically changed over the past two years. Before 2020, influencers represented a small share of many companies’ partner marketing efforts. Then, when the Covid-19 pandemic hit and knowledge workers shifted to remote work, some brands found it difficult to create their own content. At the same time, emerging influencer platforms…
Meta has made it clear it’s prioritizing its short-form TikTok competitor, Reels. Yet, so far, advertisers are not committing with such vigor. In Meta’s fourth-quarter earnings call, CEO Mark Zuckerberg said Reels is one of the company’s investment priorities, emphasizing that the short videos will transform Facebook and Instagram and help the company grow. But,…
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