Not too long ago, people used to “break in” to advertising. That’s how hard it was to land a job at a top creative agency. Today, even the best agencies need to make an effort to recruit talent. Witness Brunner’s self-promotional efforts on Twitter: We offer careers where you’re not holed up over a laptop […]
The post Make Room For HR In Your Company’s Social Feeds appeared first on AdPulp.
This new campaign for food box delivery service Stubborn Farmer puts a humorous twist on popular social-media recipe videos. Rather than showcase what goes into the boxes, the spots from Toronto-based creative agency Rain43 go further down the food chain to highlight the company’s commitment to transparency while encouraging customers to sign up for spring/summer […]
The post Update from the Animal Farm: Raw Diets for All! appeared first on AdPulp.
What exactly does “digital transformation” mean and why should we care? It means that people are discovering and interacting with brands in new ways, putting an onus on agencies and clients to evolve. Specifically, the data-driven digital world is challenging marketers to find more effective engagement strategies throughout the marketing funnel. It demands new skill […]
The post Lead Prospects To The Funnel of Love appeared first on AdPulp.
According to Adweek, Space150 attached Nike’s new Vapormax to a weather balloon and sent it high into the stratosphere. The shoe looks nice up there, I must admit. But why is this shoe 117,500 feet above the California desert? Is Nike just doing it because they can? Is this what “Just Do It” means today? […]
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Fallon is a legendary advertising agency, and one of the pillars of the Minneapolis market. Fallon picked up Arby’s a few years ago and has helped the brand find its unique baritone voice. There is a keen sense of humor in play here; yet, this is no-nonsense product advertising. In other words, there’s something for […]
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Brett Favre isn’t the player he once was. Time is a wicked messenger. Has Favre become a foreign agent in order to restore his arm to its previous state of grace? People do weird things to remain vital. What’s your theory? Buffalo Wild Wings asks that you #HitTheButton and fit the advertising pieces together in […]
The post What the Favre Is Going On? appeared first on AdPulp.
Snap, Inc., the parent company of SnapChat, self-identifies as a camera company. This new “camera company” is about to unveil its initial public offering and raise billions of dollars in the process. It’s a topic we explored thoroughly on The Bean Cast this week. Snap reported that its messaging service had 158 million daily active […]
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Art Net News calls it, “a hypnotically-brilliant video.” The New Republic says, “It makes the end of the world seem as sweet as bubble gum.” All high praise for North Hollywood-based Mike Diva, the director behind one of the best political ads of the season, hands down. If Trump’s team knew what they were doing, […]
The post Mike Diva Makes The Impossible Possible: The Donald Can Dance! appeared first on AdPulp.
SONIC is out with a new social media campaign from Goodby Silverstein & Partners. The new #AmazeYourMouth campaign benefits from the comedic talent of SONIC’s iconic Two Guys, Peter Grosz and T.J. Jagodowski, along with John Lutz of 30 Rock and Second City stars Chelsea Devantez and Carisa Barreca. In addition, SONIC partnered with Vine […]
The post SONIC Puts Its Chin On The Line appeared first on AdPulp.
Sharing our activities on social media for our “friends” isn’t a new phenomenon, however, it has recently been approached with a different angle. Brands have taken the power of social media and implemented giveaways solely via their online platforms. It can be a hassle trying to figure out the best approach when implementing a giveaway […]
The post 4 Steps to a Successful Social Media Giveaway Contest appeared first on AdPulp.
“What are you watching?” It used to be a simple question with easy answers like, “The Love Boat.” Thanks to the media omniverse, it’s a bit more complicated today. A quarter (24%) of the American adult population—an audience of 59 million strong—is turning to original digital video programming at least once a month, according to […]
The post An Opportunity for Brands: Original Digital Video #ODV appeared first on AdPulp.
Pizza Hut just made a faux public service announcement for the YouTube generation, as a means to sell more pizza. Let’s take a look: The video was made by Shareability, the first full service brand agency to focus exclusively on YouTube. According to their own website, the company combines the art and science of digital […]
The post Pepperoni With A Side of Ridicule: @PizzaHut Skewers “The Selfie” On YouTube appeared first on AdPulp.
Darrell Hammond is back, America. And he is extending a large bucket of fried chicken your way, in hopes that you will buy it. Is this more proof that Wieden+Kennedy/Portland will not be out-weirded? How else to explain the discordant song with childish lyrics at the center of this new campaign for KFC, an iconic […]
The post Dipped In KFC’s Secret Batter, Darrell Hammond Is Finger Lickin’ Good appeared first on AdPulp.
Editor’s Introduction: This is the first article from new AdPulp contributor, Anna Johansson. Anna studied journalism at University of Washington, and is now a columnist at DigitalJournal.com and Business2Community.com. The power of the internet is a double-edged sword and it’s important for business owners and brand managers to understand how to overcome bad publicity in […]
The post 8 Tips for Overcoming Bad Publicity in The Social Age appeared first on AdPulp.
Jason Sperling, SVP/ECD at RPA in Santa Monica, is posting his new book, Look At Me When I’m Talking To You on Instagram. He adds one illustrated page a day, for 160 days. – A Media and Content Explosion (continued) Between 2010 and 2013, content on the Internet tripled. Think about that. The population hasn’t […]
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The 2015 Toronto Silent Film Festival is now officially in the books (it wrapped on April 14), but the event endures thanks to an Instagram-based campaign from hometown agency Red Lion that essentially serves as a microcosm of the fest itself.
Red Lion has unveiled a “choose your own adventure”-style effort on Instagram which marks the third year that organizers have used the social media platform for promotion; the interactive work allows users to follow a path based on the seven silent films that aired during TSFF 2015 and make a 15-second clip all their own. As the video explains above, the parties claim that it’s “almost impossible” for any two user-created films to be the same.
According to Red Lion president/chief creative officer Matthew Litzinger:
“The odds of someone having the exact same experience as someone else is literally in the hundreds of thousands. To us, it’s always exciting when you have a chance to redefine something, in this case hopefully by looking at a new medium differently, people will start to do the same with an old one.”
If you’re feeling the need to create your own silent film via Instagram, check out the TSFF account page here.
The April 15 tax deadline looms once again, so as a friendly reminder, Minneapolis-based Fallon launched a new campaign for H&R Block that aims to light a tiny fire under the stragglers out there.
How better to remind late filers than to employ the services of Captain Sulu/Howard Stern vet/social media maven George Takei, whose trademark baritone lends an air of refinement and wit to something as dull as the tax code?
Takei stars in a total of five spots, which not only live on YouTube but also on his own social channels including Facebook (nearly 700,000 views and counting).
The usual bow tie-sporting H&R Block pitchman plays the foil to Takei’s shenanigans, whether he’s tanning while dropping science (above) or determining when someone actually turns 70.5 years old (below).
At this point, we’d rather just have Takei do our taxes for us — and despite the deadpan goings-on, the campaign probably won’t make anyone dread Tax Day any less.
Fallon
Chief Creative Officer: Jeff Kling
Creative Director: Patrick Figueroa
Art Director: Phil Jones
Copywriter: Charlie Kuhn
Chief Production Officer: Charles Wolford
Senior Producer: Erin Simle
Assistant Producer: Alexis Jones
Business Manager: Mona Morris
Group Account Director: Marc Mason
Account Director: Anna Kelly
Account Supervisor: Liz O’Reilly
Production: Supply & Demand
Head of Production: Jeff Scruton
Director: Matt Lenski
Producer: Ely Siler
DP: Rob Witt
Editorial: Fallon
Editor: Ryan Philippi
Producer: Matt Nelson
Post-Production: Pixel Farm
Designer: Jeff Stevens
Colorist: Dave Sweet
Lead VFX Artist: Kurt Angel
Audio Designer & Mixer: Ken Chastain
Executive Producer: Tammy Kimbler
There was a time when the only marketing companies needed to do was to make sure their phone number was listed correctly in the Yellow Pages. Today, there is a whole generation of consumers that never pick up a phone directory to find a service provider. The generation after that doesn’t even know what a […]
The post Three Ways Social Media is Changing the Way Companies Market Themselves appeared first on AdPulp.
Dove and Twitter are teaming up for a campaign aimed at curbing negative tweets about body image.
Campaigns promoting online positivity seem to be big lately, with examples from brands such as Coca-Cola and McDonald’s. But Dove’s campaign seems to be more hands-on and issue-specific than those efforts. It’s based on the statistic that over 5 million posted negative tweets about body image last year, and aims to reverse the trend by encouraging women to post something positive instead.
“Ideas and opinions about body image are now fluidly shared every second through social feeds, and sometimes we do not fully realize the resounding impact of the words in even one post,” Jennifer Bremner, director of marketing at Dove, explained to Adweek. “The power to #SpeakBeautiful is in the hands of us all—we can positively change the way future generations express themselves online.”
The social effort is being promoted with a 30-second broadcast ad (featured above), which will run during the red-carpet coverage of the Academy Awards. It begins by sharing the statistic that sparked the campaign before declaring “But it only takes one positive Tweet to start a trend” and ends with the message, “Let’s change the way we talk about beauty on social media.” The effort gels well with Dove’s longstanding “Real Beauty” message, and the ads’ impact should be optimized by its placement during the red-carpet coverage — when a lot of hate typically goes down on social media.
Brands need YouTube content and advertising, but where do they turn to procure this modern form of communications currency? Ad agencies are changing, but few have crossed the bridge from making TV for a passive audience to making video for an active, empowered audience. One way to find a video provider is to discover who […]
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