Hasta La Creative!

The April 15 tax deadline looms once again, so as a friendly reminder, Minneapolis-based Fallon launched a new campaign for H&R Block that aims to light a tiny fire under the stragglers out there.

How better to remind late filers than to employ the services of Captain Sulu/Howard Stern vet/social media maven George Takei, whose trademark baritone lends an air of refinement and wit to something as dull as the tax code?

Takei stars in a total of five spots, which not only live on YouTube but also on his own social channels including Facebook (nearly 700,000 views and counting).

The usual bow tie-sporting H&R Block pitchman plays the foil to Takei’s shenanigans, whether he’s tanning while dropping science (above) or determining when someone actually turns 70.5 years old (below).

At this point, we’d rather just have Takei do our taxes for us — and despite the deadpan goings-on, the campaign probably won’t make anyone dread Tax Day any less.

Fallon

Chief Creative Officer: Jeff Kling

Creative Director: Patrick Figueroa

Art Director: Phil Jones

Copywriter: Charlie Kuhn

Chief Production Officer: Charles Wolford

Senior Producer: Erin Simle

Assistant Producer: Alexis Jones

Business Manager: Mona Morris

Group Account Director:  Marc Mason

Account Director: Anna Kelly

Account Supervisor:  Liz O’Reilly

Production: Supply & Demand

Head of Production: Jeff Scruton

Director: Matt Lenski

Producer: Ely Siler

DP: Rob Witt

Editorial: Fallon

Editor: Ryan Philippi

Producer: Matt Nelson

Post-Production: Pixel Farm

Designer: Jeff Stevens

Colorist: Dave Sweet

Lead VFX Artist: Kurt Angel

Audio Designer & Mixer: Ken Chastain

Executive Producer: Tammy Kimbler

Team One and Lexus have launched a new series on Lexus’ broadband channel L/Studio, entitled “It Got Better.”

“It Got Better” is a six-episode docuseries telling “the inspiring personal stories of a diverse group of LGBT actors, athletes and musicians including Jason Collins, Jane Lynch, Tim Gunn, Tegan & Sara, George Takei and Laverne Cox.” A collaboration between Team One, executive producers Lisa Kudrow and Dan Bucatinsky, and the It Gets Better Project (executive producers Dan Savage and Brian Pines), the docuseries just launched with its first episode, featuring Jane Lynch, star of Glee and, more importantly, Party Down. Lynch tells her story of growing up identifying more with boys, discovering her sexuality and treating it as something she was afraid her peers would discover, to finally embracing and accepting it and finding a supporting community. It makes for compelling viewing, well worth the time if you have six minutes or so to spare (yes, this runs a bit long), and a promising start to the “It Got Better” series, which has the potential to do a lot of good for struggling teens. We look forward to upcoming installments (especially from George Takei).

Credits and video after the jump. continued…

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