Hasta La Creative!

Serial content is the best content. Satirical serial content that resurrects a classic ad campaign from the 90s whilst skewering social media? Even better. Case in point, Bud Light has introduced seven new “Internet Heroes of Genius” spots on their YouTube channel. Bud Light has long had a well-honed sense of humor. What’s changed is […]

The post Bud Light Introduces A New Generation To A Classic Strain of Comedy appeared first on Adpulp.

Advertising that attempts to appeal to the lowest common denominator is often nothing more than mental pollution. It’s also the most common type of advertising in the world and the central reason that the industry has a bad name. Far away, on the other end of the scale, there’s important work being done to inform […]

The post Remembering Argentina’s 9/11 With A Little Help from An Agency Friend appeared first on Adpulp.

Weekend one of Austin City Limits Music Festival is complete. With 80,000 music fans a day coming and going from Zilker Park, experienced festers find alternatives to driving. For brands active in the ride-sharing space, ACL Fest is an incredible platform, and what better way to provide an opportunity to local Austin musicians who drive […]

The post Brand Experience in the Wild: Uber’s “Radio Live” Stage at ACL Fest appeared first on Adpulp.

Hear Ye, Hear Ye. 21% of Americans ages 12 and up have listened to a podcast in the past month. That is up from 17% in 2015. With one in five Americans tuning in, advertising pros are taking notice and grabbing the mic. According to Digiday, “Ad agencies have caught podcast fever.” Digiday highlights and […]

The post Easy Listening for Advertising Addicts appeared first on AdPulp.

As a copywriter, you have to appreciate radio advertising, when it’s well done. After all, it’s the writer’s medium. As a connoisseur of well-made radio, you also want to thank 2016 Radio Mercury Awards for honoring outstanding radio each year, and for gathering 101 compelling radio spots in one place. “At the heart of a […]

The post Tune In To The 2016 Radio Mercury Awards appeared first on AdPulp.

Winners of 24th annual Radio Mercury Awards were announced last month at le Poisson Rouge in New York. Wieden + Kennedy and their client Old Spice took Best of Show for “Mandroid.” (click to listen) The Mercury Best of Show award comes with a $50,000 cash prize, making it one of the more coveted awards […]

The post Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter appeared first on AdPulp.

Jim Elliott, the new global chief creative officer of Arnold Worldwide, and voiceover artist Paul Guyet made these two amusing videos (in what looks like Michael’s house from GTA5) explaining how to win a 2015 Radio Mercury Award—by demonstrating all the terrible radio ad clichés that will guarantee failure.

Elliott (who’s also the chief Mercury judge this year) even has a “NO” button to make his disapproval absolutely clear. Guyet is clearly having a ball with his impressions, and some of them are frighteningly accurate. Yes, nightclub ads really do sound that rapey.

The side effects portion of video No. 1 introduced the phrase “anal snoring” to my lexicon, which I consider a plus. Video No. 2 is more of the same, with Elliott and Guyet taking on AutoTune, bad writing and yelling, and long website URLs.

After all this, I’d be interested to hear what they like about radio advertising, because the tropes these videos are crapping on represent about 99 percent of it. Hey guys, how about some examples of what wins a Mercury?

Submissions are being accepted now through April 6 for this year’s Radio Mercury Awards. Enter at RadioMercuryAwards.com.

CREDITS
Client: Radio Advertising Bureau
Voiceover artist: Paul Guyet
Script: Robert Rooney, Creative Director, Y&R NY
Director Kevin R. Frech
Camera: Taylor Christoffel
Recording Studio: Sound Lounge
Recording Engineer: Collin Blendell
Production Company: Logical Chaos
Editor: Nick Fehver

It's awards season, and the case studies keep rolling in. This one, from Jung von Matt in Germany, for a campaign to get drivers to stop talking on their mobile phones, should do well among radio judges who enjoy simulated violence for the greater good.

The agency set up a stunt during a live radio show (not during a commercial break) in which a person called in to request a song—and admitted he was driving on the highway. Of course, from there, it doesn't end well.

In 1960, Mr. Hoberman transformed the music station KABC in Los Angeles into what is generally considered the country’s first 24-hour all-talk station.

Em busca de voluntários jovens, a Cruz Roja Colombiana Seccional Antioquia pediu que a TBWA da Colômbia encontrasse uma forma de mostrar a importância de se estar preparado para ajudar o próximo diante de um desastre. A agência constatou, então, que a melhor forma de se comunicar com o público-alvo seria por meio do rádio, já que muitas pessoas passam o dia ouvindo as estações locais usando fones de ouvido em seus dispositivos móveis.

O resultado foi um spot em estéreo, que divide os fones de ouvido em “lado certo” e “lado errado”, ou seja, aqueles que ajudam e aqueles que não ajudam ao próximo em situações de desastre. É interessante ouvir como a narrativa se evolui.

Para conseguir aproveitar ao máximo, use fones de ouvido.

Post originalmente publicado no Brainstorm #9
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