May
09
Advertising: Simmons Spends Big on Star Power
Posted in: UncategorizedThe Simmons Bedding Company will introduce two new celebrity-driven advertising campaigns this month.
May
06
Advertising: PBS Seeks Web Sponsors, but Big Bird Still Won’t Sing Jingles
Posted in: UncategorizedPBS presented a slate of planned online video programming to advertisers at the Digital Content NewFronts, but says it will remain wary of excessive commercialization on the web.
Apr
08
Advertising: Magazines Coordinate Their Content in Version of TV’s Crossover Episodes
Posted in: UncategorizedHGTV Magazine and Food Network Magazine have teamed up for a party issue and to promote Pure Leaf Tea.
Mar
31
Advertising: For Opening Day, a Campaign to Love Baseball
Posted in: UncategorizedA salute to opening day will start the effort, by BBDO New York, which will focus on young stars and how attending games can provide lifetime memories.
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Mar
25
Advertising: Commercials to Go Live With Show Cast Members
Posted in: UncategorizedTV Land, a Viacom cable channel, will have live ads with the characters from two series, “Hot in Cleveland” and “The Soul Man,” during special live broadcasts of the shows.
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Mar
04
Advertising: Selfies, Pizza and Promoting Brands at the Oscars
Posted in: UncategorizedEllen DeGeneres used a Samsung phone, an Oscar sponsor, for a star-studded selfie, but an iPhone to post from backstage. And that Coca-Cola emblazoned pizza delivery box rankled PepsiCo.
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Feb
26
Advertising: For Hotels.com’s Campaign, the Answer Was Obvious
Posted in: UncategorizedAmid characters like Dos Equis’s Most Interesting Man in the World and the Geico gecko, Hotels.com is personifying its new ad theme.
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Feb
21
Advertising: Banana Republic Ads With Real-Life Unions Include a Gay Couple
Posted in: UncategorizedBanana Republic will present Nate Berkus with his fiancé, Jeremiah Brent, as one of the stylish pairs who are together in real life.
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Feb
20
Advertising: For Super Bowl, Familiar Ads And Star Endorsements
Posted in: UncategorizedAnswers to lingering questions about some spots that showed during the Super Bowl.
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Feb
19
Advertising: To Draw Millennials, a Stronger Beer Made to Suggest Spirits
Posted in: UncategorizedMiller Fortune, at 6.9 percent alcohol by volume, is meant to appeal to a generation that buys distilled spirits more than its older siblings.
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Feb
07
Advertising: Fingers Crossed, Marketers Count on Olympic Gold
Posted in: UncategorizedSpending an estimated $1 billion to sponsor and advertise during the Olympics in Sochi, Russia, marketers hope that multiple issues threatening to overshadow the Games won’t repel consumers.
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Feb
03
News From the Advertising Industry for the Week of Feb. 3
Posted in: UncategorizedScarlett Johansson has resigned her post as a good-will ambassador for Oxfam International, the charity organization, because of her recent agreement to become an endorser for SodaStream, and more news.
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Jan
27
News From the Advertising Industry for the Week of Jan. 27
Posted in: UncategorizedAccount assignments, executive appointments and miscellaneous news from advertising agencies.
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Jan
15
For Super Bowl, It’s Back to Basics for Anheuser-Busch
Posted in: UncategorizedThe Anheuser-Busch division of Anheuser-Busch InBev has a game plan for Super Bowl XLVIII that focuses on Bud Light and Budweiser.
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Jan
08
Republican Pollster Teams With Madison Avenue Agencies
Posted in: UncategorizedFrank Luntz is selling a majority stake in Luntz Global to MDC Partners, an agency holding group that owns more than 50 agencies.
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Dec
03
Bryant and Messi Try to Repeat a Hit Airline Ad
Posted in: UncategorizedTurkish Airlines hopes again to fascinate the global public by pairing two sports heroes, Kobe Bryant and Lionel Messi.
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Nov
11
News From the Advertising Industry for the Week of Nov. 11
Posted in: UncategorizedAccount assignments, executive appointments and miscellaneous news from advertising agencies.
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Nov
04
News From the Advertising Industry for the Week of Nov. 4
Posted in: UncategorizedAccount assignments, executive appointments and miscellaneous news from advertising agencies.
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Oct
04
Advertising: Fruit of the Loom Sees Workers in Their Underwear
Posted in: UncategorizedThe company is sending people with new jobs complimentary undergarments and has begun an ad campaign without its longtime mascots.
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Sep
18
Advertising: Longtime Innovator Has Seed Money for New Ones
Posted in: UncategorizedThe agency, Humanaut, will help clients invent and innovate, using tools to change how people experience a product or business, one of its founders said.
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