National Geographic has been bringing dramatic stories from around the globe to the American public for 130 years. Today is no different. Nujeen Mustafa from war-ravaged Syria exemplifies the storied media brand’s new tagline, “Further.” Nujeen could not attend school in Syria because there were no facilities for the disabled, so she educated herself and […]
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Is there any product more American than denim? Denim is made from cotton, a domestic crop across the South. And denim is worn by blue-collar workers, tech workers and rock stars from coast-to-coast. If Americans have a uniform, it’s made from denim. But which cut and which brand is the right one for you? Levi’s, […]
The post When You’re Authentically Cowboy, Hipsters Eat You Up appeared first on Adpulp.
Banks are another in a long list of industries going by the wayside, thanks to the unrelenting tide of digital disruption. However, there are always survivors who manage to adapt and thrive. Frost Bank is a Texas financial institution with a century and a half of service under its belt. Can you imagine the number […]
The post Frost Bank Believes in the Power of Optimism To Change Lives appeared first on Adpulp.
Way too many Americans are bummed out, right now. The federal government is the worst soap opera ever invented. Women are reliving their traumas in public and men are in hiding. If you are black or brown, you could be in danger from the police or your fellow citizens, for no good reason. We’ve left […]
The post Aruba Is One Happy Island appeared first on Adpulp.
When I was a boy, my grandpa would ask me the same question over and over. “What did you learn in school today?” The repetitive nature of his questioning helped to create an awareness in me that school was important and that I needed to bring focus and attention to it, to get the most […]
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YETI is an Austin-based outdoor gear company that makes high-end coolers, which are primarily used for hunting and fishing. Recently, the company took aim at its own outdated discounting programs, only to receive incoming fire from The NRA and its members. According to the Austin American-Stateman, Yeti notified the NRA Foundation, as well as a […]
The post Hunters Hunt; Meanwhile, Gun Lobbyists Squawk Their Brittle Beaks appeared first on Adpulp.
Today’s senior citizens and their adult children—like generations before them—need to weigh their senior living options. It can be a difficult emotional and financial decision. The marketing literature can also blend into the bad wallpaper. Thrive Senior Living, an innovative and high-growth owner, operator and developer of assisted living and memory care communities across the […]
The post New Senior Living Campaign Peppered With Attitude appeared first on Adpulp.
So far, nine states and the District of Columbia have legalized the use of recreational cannabis, and two dozen states have approved medical marijuana. According to a Quinnipiac University poll released Thursday, support for legalization hit 63 percent in the survey — the highest level of support recorded by a Quinnipiac poll. Support for medical […]
The post Cannapreneurial Activity Is At All Time High appeared first on Adpulp.
The Lacoste crocodile is one of the most iconic brand marks in the world. In an innovative new promotion, the croc is making way for ten threatened animals in a collection of extremely limited-edition polo shirts. To help bring attention to the global environmental crisis, the French fashion company has partnered with International Union for […]
The post Lacoste’s Crocodile Makes Room for Endangered Species appeared first on Adpulp.
We are social creatures who organize around common interests and shared experiences. We’re not just college graduates, we’re Cornhuskers or Ducks or Bulldogs. We’re not just music fans, we’re Deadheads or Parrotheads or Panic freaks. Our identities are formed in association with these groups or institutions. Belonging to the group, or tribe, is central to […]
The post Don’t Worry About Brand Loyalty—Focus on Creating Connections Between Customers appeared first on Adpulp.
Whether it’s for dates, meeting friends or growing your professional network, you can use Bumble to make “empowered connections.” Starting today, Bumblers in LA can put down their phones and connect in person, thanks to a new pop-up space from Bumble on Melrose. Designed to embody Bumble’s digital experience in a physical form, Bumble Hive […]
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Do you happen to recall the book Lovemarks by Kevin Roberts? There is now a website where you can enter your own lovemark. Impressive, I know. I would understand if you asked, “What in the world is a lovemark?” According to Saatchi & Saatchi, “Lovemarks are the future beyond brands…” David Baldwin of Baldwin& is […]
The post It Remains David Ogilvy’s Way, Or The Highway appeared first on Adpulp.
Cathie Black is a media superstar and a force to be reckoned with. She was the first female publisher of New York Magazine, president and publisher of USA Today, president of Hearst Magazines (home of Harper’s Bazaar, Cosmopolitan, Esquire, and Town & Country), and the New York City Schools Chancellor. Black is also one of […]
The post Fashion Startup Connects With Its #MMostRemarkableWomen Series appeared first on Adpulp.
How many people of color do you work with? How many people of color are on your company’s executive team? Meanwhile, African Americans are showing up and spending $1.3 trillion dollars this year. This, despite the fact that only a fraction ($2.24 billion) of the $75 billion invested in television, magazine, internet, and radio advertising […]
The post Diversity Isn’t A Board Game; Drop Your Excuses At the Door appeared first on Adpulp.
As the former owner of two VW camper vans and one Jetta Sportwagon TDi (which was part of the diesel emissions scandal), the offer made in this new VW did grab my attention. The new six-year/72,000-mile bumper-to-bumper warranty is twice the length of what is typically offered by competitors. The new ad from Deutsch LA […]
The post When Micro-Dosing Had No Meaning appeared first on Adpulp.
When dealing with airlines, customers too often feel like numbers, not people. Southwest and their time trusted partner, Austin agency GSD&M, take that idea and turn it on its head in this commercial, where the customers are the stars of the show. The spot also makes an incredible point—we connect with people’s stories, and by […]
The post Behind Every Southwest Seat Is A Person With A Story appeared first on Adpulp.
Customer testimony is crucial for brand managers to get a better understanding of their real audience. Likewise, word of mouth is the bread of life for a brand like Laphroaig. It’s not a lager, it’s Scotch whisky. Watch as these friends try Laphroaig for the first time. If Laphroaig was a scared and sterile little […]
The post It’s Beautiful, Something of the Moon Is In the Glass appeared first on Adpulp.
Today is an historic day in the National Football League. In addition to today’s slate of games, there’s a media game being played by Don Trump. It’s another game he can never win. On Friday, the President of the United States—in an effort to stir up more racial and class hatred—called NFL players who take […]
The post Sunday Showcase: Don Trump Versus The NFL appeared first on Adpulp.
“Hipsters, tripsters, real cool chicks, sir, everyone’s doin’ that rag…” -Robert Hunter Fifty years ago in San Francisco, LSD-fueled rock-and-roll parties raged deep into the night at The Longshoreman’s Hall, The Avalon Ballroom, and The Fillmore. A new culture was born from this artistic Renaisance—a culture which continues to feed people’s spirits and bank accounts […]
The post The Avalon Ballroom Is Argonaut’s Launchpad To New Space appeared first on Adpulp.
Retail is the point of decision in consumer marketing. When a person stands before a product in the store, it’s decision time. The same holds true for people placing products in an online Shopping Cart. Will the shopper abandon or will she purchase? These are fundamental questions for the country’s greatest retailers to address on […]
The post Brilliant of Reckless? Nordstrom Local Is A Store With No Clothes. appeared first on Adpulp.
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