The 2014 NewFronts, presentations for buyers of online advertising, offer an expanded calendar of events reflecting the rapid growth of the field.
Johnson & Johnson’s new campaign for the skin-care product Clean & Clear uses nonactors and focuses on girls who pursue expectation-defying passions.
     |
Yahoo is starting to push into two of the hottest areas of Internet advertising: stream ads and so-called native ads.
| |
The car company agreed to abide by a no-primates policy advocated by People for the Ethical Treatment of Animals.
| |
Companies, academics and individual software developers will be able to use Watson at a small fraction of the previous cost.
| |
Advertisers took to social media to send congratulatory messages to the royal family — examples of how brands are increasingly trying to become part of news-driven cultural moments.
| |
The $15 million investment in Jana is the first by the Publicis Groupe in a mobile technology start-up.
| |
Until recently, ads with lesbian, gay, bisexual and transgender themes were usually limited to media those consumers watched and read.
| |
Johnson & Johnson’s new campaign, called For All You Love, aims at reviving its tarnished brand.
| |
The strategy of advertisers sponsoring or producing content that looks much like traditional editorial content has become increasingly common as publishers try to create more sources of revenue.
Bounce TV is aiming to reach African-American viewers through broadcast television, not cable.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
