Advertising: An MS Drug Takes a Feisty Approach Aimed at Younger Patients

A campaign for the drug maker Novartis uses the slogan “Hey MS, Take This!” and shows patients sticking out their tongues with capsules on them in defiance of the disease.

Syrian Newspapers Emerge to Fill Out War Reporting

The editor of Sham, a new weekly newspaper, said coverage of the war in Syria had been skewed by exaggerations and misinformation.

TBS Extends Conan O’Brien’s Contract Into 2015

TBS is locking in a late-night host who has become the most prominent face of the channel.

World Briefing | Middle East: Mahmoud Abbas Pardons Palestinian Journalist

President Mahmoud Abbas of the Palestinian Authority pardoned Mamdouh Hamamreh, who officers said portrayed Mr. Abbas as a traitor on Facebook.

Bullying Becomes Hot and Profitable Topic for Publishers

Books about bullying, for youngsters and adults, are now so numerous they are a genre in themselves.

Advertising: McCann Always On Gets a Name and Expands Agency’s Social Media Unit

A division of McCann Erickson New York that specializes in social media will grow to 30 employees, and will stress interactions with consumers.

Ghost Beach Band Debates Piracy on Times Square Billboard

The Brooklyn band Ghost Beach addresses the debate over music piracy in a big way: on an LED billboard above the American Eagle Outfitters store in Times Square.

Campaign Spotlight: Temp Tee Urges Shoppers to ‘Whip’ Up Passover Dishes

A campaign for Temp Tee, a dairy product, offers some humorous solutions to the dreaded “matzah fatigue” of Passover.

Advertising: Ads That Speak the Language of Social Media

The new starring role of social media in ads signals that agencies and advertisers believe they are prevalent enough to refer to without the risk of being misunderstood.

‘The Croods’ and ‘Olympus Has Fallen’ Lead the Box Office

“The Croods” and “Olympus Has Fallen” led the weekend’s movies, rare commercial triumphs in a slow season.

For Taylor Swift’s Image, Erosion Is a Danger

At the age of 23, the singer is experiencing a tumble in popularity that is also affecting her marketability.

Advertising: A Campaign to Help People Learn Internet Skills

Many jobs today require technology skills, and job seekers who don’t go online miss opportunities.

Maria Shriver Appears on ‘Today’ for Papal Coverage

Ms. Shriver, a former NBC correspondent, took a first step toward resuming that role when she contributed a report to NBC’s “Today” show.

Hungarian News Media Fight Laws of Silence

An outspoken radio station in Budapest has found itself at the center of what its director calls a government-backed war to weaken and silence it.

Campaign Spotlight: Marriott Ties in With ‘42’ to Promote Loyalty Program

Marriott International will use the coming release of “42,” a movie about Jackie Robinson, to promote its loyalty program to African-Americans.

Discovery Wins Bid to Televise Canyon Crossing

Nik Wallenda, the daredevil who crossed Niagara Falls on a tightrope last year, will try a similar stunt at the Grand Canyon in June, he announced on Monday.

Spinoff of Time Inc. Rattles Employees

After the split occurs, Time Inc. will no longer have the lucrative film and television assets of Time Warner to prop it up.

NPR’s Generation Listen Seeks Audiences in Their 20s

With Generation Listen, NPR, like other old-media companies, is working to build connections to a younger audience.

Campaign Spotlight: Celebrities Help Unicef Turn On ‘Taps’ for Clean Water

The Unicef Tap Project intensifies its use of social media to promote fund-raising for clean drinking water for children worldwide.

Advertising: Degree Deodorant Introduces Unisex Ad Campaign

Eight years after dividing into Degree Men and Degree Women, the Degree brand of deodorant is advertising its products under one creative umbrella.