Aug
26
Converse Scenes
Posted in: Uncategorized
Para quem acompanha o blog, sabe que eu já falei algumas vezes (aqui e aqui) sobre o posicionamento da Converse.
Totalmente conectada aos seus consumidores mais jovens, a marca sempre cria iniciativas ligadas à arte, à música e ao entretenimento em geral.
Em seu novo site, criado pela sueca Perfect Fools, podem ser vistas várias fotos de festivais, concertos e eventos por toda a Europa. Ao som de bandas mais independentes, a navegação pelo site proporciona uma boa interatividade, e os visitantes podem fazer upload de suas fotografias, bem como procurar imagens deste grande mural virtual através de uma filtragem por localização, tribos comportamentais e modelos de calçados da Converse. Vale a visita 
Well Nasvik and team turned the tables on the design pirates by using their fly-by-night grocery carts as a means of promoting original Nasvik designs. In what could be called a second scavenger hunt, Nasvik sent clues to her 1,000+ followers on Twitter, alerting them that the game, once again, was a-foot. This time she was hiding her designer goods amidst the copycats roaming the streets of NYC. The cost for a Nasvik original off the cart was an affordable $10, while down the street at Saks, the same bag brought in $300. This obviously was not going to make Nasvik any money.
If there are two things Americans don’t like, it’s paying taxes and not being the best at something we invented. Unfortunately, the government’s recent takeover of General Motors handed us both of these bitter pills. As a result, the GM brand has suffered tremendous damage, with many people being openly hostile towards the company.
I was speaking with a co-worker today and we began talking about how, with the recent major decrease in the economy and spending, companies have stopped using their employee’s brains and are doing the bare minimum to keep themselves afloat. This is probably the worst idea companies could do at this time.
Sometimes the past is fulfilled with wonderful memories of friends, music, good times and lots of laughter. Or, the past should remain exactly where it is, especially when remembering how you dressed, your bodily piercings, and that mullet with the spiked top that would never go out of style. If you remember the mullet, do you recall these lyrics?
So, with plenty of Vegemite on-hand, the Kraft Walker Cheese Company started giving it away with Pontiac automobiles and cheese products. Sales responded positively; then, the British medical association proclaimed that Vegemite was a great source of Vitamin B. Sales increased more. By World War II, Vegemite was in 9 of 10 Australian homes, had become part of a soldier’s daily ration kit, and was even carried by Aussie’s traveling abroad due to lack of availability in other countries. Today, Vegemite is one of the most well-known global brands and outsells Marmite in Australia by huge margins.
According to an article in 
Today somebody asked me why I love social media. There are so many reasons and it’s hard for me to choose only a few. So I did what any other social media savvy individual would do: I posted the question on Facebook, Twitter and other outlets. I was able to use social media to explain why I love social media and I think fellow blogger 
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3. Being connected (this was the most popular answer I received after posting the question). When something happens to ourselves or to someone we know, we share it with others through pictures, comments and tweets. More importantly, it’s a new way to get news, support, and advice on anything.What better way to educate yourself on advertising and marketing than by following an expert in a specific field? Who knows, it could even get you a job (Tweeter Neal Schafer had it happen to him after he started his blog and 
4. Creative campaigns. I’ve said it before and I’ll say it again – if I had a TiVo, all I would record are commercials. I like advertising, but not because I want to learn about the products. I like the creativity used to showcase a product to consumers. And now with social media, they’re becoming even more creative. Viral videos, Twitter giveaways, Facebook fan pages, etc. I can’t get enough of them. Old school + new school = awesome, consumer-activity-inducing campaigns.
5. The best thing about social media? It is changing the way we think. And with the exponential growth of it, no social media professional can be sure of where these new media will lead. But I can tell you that it’s exciting to see the evolution.
Despite the fact that Newsweek boldly claimed that the recession was over, it’s really not: On July 31st, Verizon Wireless reported a 21% decline in profits, which, as we all know by now, means massive lay-offs. In this case, 8,000 more employees, the largest lay-off since the GM debacle. And just to keep things on the up-and-up, Verizon has already cut 8,000 jobs in 2009. It’s my guess that Verizon employees are thinking that the recession lives on…
By now, most people have heard of 
As technological capabilities expand, so do ideas…or vice versa. In either case, we seem to witness ideas that break the “traditional mold” on a regular basis. Cellufun, a mobile social gaming community, is launching the first Public Service Announcement (PSA) campaign over a mobile, or cellular, network. It is an idea that breaks conceptual boundaries.
The ASPCA ads will be featured in “pet games and activities,” with a company-estimated value of $10,000 per month in free advertising.
Approximately 80% of a corporate, or brand, identity is defined by either sight or sound. Yet, out of the five senses, these are but two. Although debatable, smell may be our most powerful sense (others argue that it’s sight). Without smell, our sense of taste is diminished because smell and taste combine to define flavor. Smell is invaluable for detecting danger such as a fire, or easing into a state of calm such as aromatherapy.
Due to its ability to affect us, marketers and advertisers can strategically use a particular scent to build (or reinforce) a company, brand, or product image in the consumer’s mind.
The sense of smell is already so ingrained with certain brands that when that scent is unwittingly altered, consumers take notice. Rolls-Royce consumers, who invest anywhere between $100,000 and $500,000 per car, lost their love for the Rolls-Royce brand in the 1990s, claiming that the newer models did not meet the high-quality found in legacy models. This surprised the automaker; it had not made any significant changes to production methods other than upgrades in safety and technology. Technically, the new cars should have been better than the older models. The automaker invested hundreds of thousands of dollars in research and, in the end, determined that the differentiating factor was scent. Rolls-Royce then took one of its elite models, a 1965 Silver Cloud, and analyzed the Rolls-Royce smell. The researchers determined that over 800 elements combined to form the fragrance. They duplicated this branded aroma and incorporated it into every new car built from that point forward, indicating the luxury carmaker’s dedication to its brand:
