Philips Creates a Stunning Explosion of Color and Snow With 'Afterglow'

If you like any combination of pretty colors, night skiing and striking imagery, Philips has an ad for you.

To promote its color-backlit Ambilight televisions, the electronics manufacturer teamed up with Stockholm agency Ahlstrand & Wållgren, film company Sweetgrass Productions, and a crew of pro skiers to create “Afterglow,” a 12-minute clip shot on the slopes at Golden Alpine Holidays in Aleyska, Alaska, under giant colored lights during the dead of night. The result is snow like you’ve never seen it before.

Under 4,000-watt spotlights of varying colors, spraying powder takes on an iridescent quality, calling to mind the pigments thrown during Holi. (As such, it’s slightly reminiscent of the project that photographer Chase Jarvis did for Samsung monitors, also featuring colorful dust clouds. Screen manufacturers are generally fond of playing up brilliant, hypnotizing palettes, the most famous example perhaps being Sony Bravia’s bouncing balls.)

The skiers also strapped on 7,000-LED suits for some of their downhill runs, making for even more dramatic footage.

If you’re not ready to commit to a 12-minute short film, which we’ve put at the bottom of this post, here’s a 3-minute short that gives you a solid idea of what to expect:

A cut of the LED-suit footage posted to Vimeo a week ago has over 1 million views.

Commenters there point out some similarities to other works—one to the 2012 art piece “L.E.D. Surfer” by filmmaker Jacob Sutton, featuring snowboarder William Hughes plying his craft in the dark (but without the polychromatic vibe of the Phillips clip), another to a Sony Xperia smartphone commercial from a few weeks ago featuring night snowboarders in colored LED suits (though that one clearly took a fraction of the effort shown in the Philips spot). This summer, Lexus also put out an LED-suit nighttime acrobatics ad. So it’s probably safe to call this a trend.

Huge Pop-up Art Prank

Samsung – Cute Robot SD Card

A Quest to Save AM Before It’s Lost in the Static

Already ailing, AM radio now is plagued by a new threat: rising interference from smartphones and consumer electronics that reduce many stations to little more than static.


State of the Art: No Strings on a Piano, but the Tone Is Grand

To its line of hybrid grand and upright pianos, Yamaha adds the NU1 — more compact and less expensive, but with real piano sound, not digital noise.


Useless Plastic Box Going for $99.99 at Best Buy, Thanks to Rascally Artist

A street artist named Plastic Jesus (picking an artsy pseudonym in 2013 is like picking an AOL screen name in 1997) stuck it to the man by leaving a fake product—complete with product tag—in five Best Buy stores around Los Angeles. The product is a useless plastic box, and is tagged as such. The product description includes gems like "will not work once you get it home," and "battery life too short to be of use." As an owner of a Dell laptop, I feel the sting of that second comment. The stunt is interesting and well designed, but going after Best Buy at this point is like kicking a dying mule. He or she should have done this in an Apple Store. Via Laughing Squid.

UPDATE: Jon Sandler, a spokesman for Best Buy, tells AdFreak in a statement: "A few stores were affected and the boxes were removed immediately. We are flattered that Best Buy is so top of mind for Mr. Plastic Jesus, and are happy that he presumably had the opportunity to witness our expert Blue Shirts and Geek Squad members in action during his visits. Hopefully he also had the chance to check out our fabulous back to school deals."


Samsung Presents Advertising’s Most Idiotically Primitive Husband Ever

This new ad for Samsung televisions is precipitating foul rumblings across the cyberverse for depicting men as gassy, unkempt, couch-bound louts. Sounds like truth in advertising to me. Especially the flatulence. The spot touts the Evolution Kit, which turns any Samsung television into a smart TV. A young wife saddled with a sorry spouse decides he needs a similar upgrade, and plugs the kits into his back. Suddenly the dude's cooking, cleaning and styling her hair with a vacuum. (Don't try that last one at home! But if you do, let me know how it works out.) The complaints generally follow this example from Reddit: "I find this advert quite sexist. The idea of an 'evolved man' is basically making him the stereotype of a woman. This isn't evolution rather than devolution. If this advert had the women being attached to some machine to make her better equipped to clean/cook/look after children/make her loving to her spouse/partner, there would be an outcry from feminists about equality." Sure, Samsung squeezed out some questionable material. But the clip is nearing 10 million YouTube views in just a week, and generating gobs of attention for the product, so I'd hardly call it a total stinker. Agency: To be determined; CHI & Partners, global agency for Samsung TVs, says it wasn't them.


Slingbox – Alien

SSD Angels Black Ops

G’zOne Commando™ “Rally Cars”

Kevin Ward of bi-coastal Original has directed a new, action-driven campaign for CASIO in which extreme athletes test the ultimate toughness of the company’s new G’zOne Commando™ wireless phone. Conceived by The Richards Group, the campaign comprises six spots and features elite athletes from surfing, BMX racing, adventure running and other sports.
In one spot, a boxer pounds a phone strapped to a heavy bag. It survives. In another, three phones are strapped to the hood and undercarriage of a rally car that then proceeds to roar through a rugged, dirt course. The phones continue to work flawlessly. The spots end with the tagline, “Shock resistant…water resistant…life resistant.”

Samsung SSD Angels

Sony’s PlayStation@Store Movie

PlayStation® Store made a series of movie related videos using ‘Immersive Imaging’ which takes 3D projection mapping as its starting point, but gives the viewer a supercharged experience with the help of the PlayStation Move controller.


Client: Video Store of PlayStation Store
Product: 3 x virals
Title: Great films fill rooms
Media: 3 x HD videos 1920×1080,25fps
Agency: Studio Output –

Creative: Studio Output / Marshmallow Laser Feast –

Production Company: Marshmallow Laser Feast (MLF)
Director: Memo Akten, Barney Steel, Robin McNicholas
Producer: Ian Hambleton

Offline Editor: MLF
Post Production House: MLF
Post Production Producer: Ian Walker
Audio Post Production: MLF
Sound Design & Final Finn McNicholas
Finn McNicholas, Si Begg

Olympus PEN

355 pictures have been taken, printed in billboard size and shot again.
The video was produced with the Olympus PEN itself. No tricks or computer animation at all.

Meet Android: Amazing hidden surprise on

Nokia N8 Sneak Peak

This guy’s name is Max Vlassenko and he is a hand freestyler. And you thought you have awesome jobs. Oh, and there’s a phone in there too.

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Rock Star

Rock Star, directed by Pep Bosch for the SCPF agency, tells the story of a singer that suddenly decides to make a radical change in his life.

The spot starts with a documentary approach that serves the director to narrate the former life of a fictional character called “Eddy Jota”, the lead singer of the band Hammer Sound. After that introduction, the plot makes a twist to comedy to show how he has traded his former crazy life of a rock star for the newly discovered calm and tranquillity of his home.

Title: Rock Star
Client: Vodafone
Director: Pep Bosch
Agency: S.C.P.F
Creative team: Joel dalmau, Isa Sánchez
Agency producer:Eva Blasco
Production company: agosto
Producer: Anahí Puig
Posproduction supervisor: Daniela Borges
Posproduction: Infinia

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Samsung Old Masters Viral

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Samsung OmniPro™ – CP1395 Makes Your Food Fabulous

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Sony Playstation 3: Double Syndrome

3 viral teasers and a reveal movie. Campaign to re-position the Playstation 3 brand in France.

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Amazing blue shipping container camera!

This huge camera has been made out of a shipping container and a wireless link to a nearby screen! Check out for more ideas and madness!

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