Jan
20
Advertising: Yogurt Joins Super Bowl Snack Parade
Posted in: UncategorizedTwo brands of Greek-style yogurt, Chobani and Dannon Oikos, have bought commercial time during the game.
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Jan
18
Sports Business: Bankability Can Desert Tainted Athletes
Posted in: UncategorizedThere was a time when Alex Rodriguez was an easy-to-market athlete, regionally and nationally.
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Jan
18
Super Bowl XLVIII: The Mystery of Three Letters That Disappeared
Posted in: UncategorizedJersey City reworked a mural by Abdul Gonsalves, the graffiti artist Paws21, to cover up letters in the N.F.L. shield; also, an irate mayor, and a prescient camel.
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Jan
17
Super Bowl Ads Get Their Own Pregame Show (and It’s an Early One)
Posted in: UncategorizedYouTube and Hulu are promoting teaser commercials for ads that will appear during the game on Feb. 2.
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Jan
17
Advertising: Promoting Its Own Products, a Magazine Labels an Ad as News
Posted in: UncategorizedShape magazine has drawn a rebuke for an unusual case in which it served as both publisher and advertiser.
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Jan
16
Advertising: Have Your Job and Moonlight, Too
Posted in: UncategorizedAd agencies add side projects to tap the entrepreneurial spirit of employees who have creative energy to spare.
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Jan
15
Small-Business Guide: Facebook Revamps Ads to Compete With Google
Posted in: UncategorizedSmall businesses can use tools on Facebook to track customers from ad to website, and target audiences more precisely.
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Jan
15
For Super Bowl, It’s Back to Basics for Anheuser-Busch
Posted in: UncategorizedThe Anheuser-Busch division of Anheuser-Busch InBev has a game plan for Super Bowl XLVIII that focuses on Bud Light and Budweiser.
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Jan
15
Advertising: Axe, Switching Gears, Strikes a More Earnest Tone
Posted in: UncategorizedAlong with donating $250,000 to the nonprofit Peace One Day, Axe is promoting it on its website and Facebook page.
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Jan
14
Advertising: Dastardly, British and Brand New to the Super Bowl
Posted in: UncategorizedJaguar is using three British actors known for their roles as villains to give its F-Type coupe a sophisticated cool factor at the biggest ad event of the American calendar.
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Jan
13
Campaign Spotlight: Time’s Up for ‘Ticking’ as Wearability Supplants Reliability in Watch Pitches
Posted in: UncategorizedA campaign for Timex Group USA will focus on style and authenticity to reach a new generation.
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Jan
12
Advertising: Visa Trims Slogan to Expand Meaning
Posted in: Uncategorized“It’s everywhere you want to be,” has become “Everywhere you want to be” to highlight many options available under the Visa brand umbrella, including mobile and electronic payments.
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Jan
10
SodaStream to Bring Some Heat to Super Bowl Ad With Scarlett Johansson
Posted in: UncategorizedThe ad for the home soda-making system is part of a multiyear, worldwide endorsement deal.
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Jan
10
Advertising: Maytag Repairman’s New Job Keeps Him Busy
Posted in: UncategorizedSemiretired in recent years, he is back in a new role and with a new name. He isn’t lonely anymore.
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Jan
08
Advertising: New Agency, a Spinoff, Will Aim Its Message at a Hispanic Audience
Posted in: UncategorizedThe JeffreyGroup, an agency known mainly for public relations, is creating a new agency to provide cross-cultural marketing to Hispanics.
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Jan
07
Advertising: Pitching the Yankees to Fans on Broadway
Posted in: UncategorizedThe play “Bronx Bombers” uses official team and Major League logos in ads at sports bars and on sports radio and TV.
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Jan
06
Advertising: New Campaign Markets Activia to Wider Audience
Posted in: UncategorizedA new campaign for the yogurt brand aims to reach younger consumers and men, without the actress Jamie Lee Curtis.
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Jan
03
Advertising: Hey, Is That a BMW Racing Down the Bobsled Course?
Posted in: UncategorizedBMW of North America has built six two-person bobsleds for the United States men’s and women’s Olympic teams and wants to see them win.
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Jan
02
Advertising: Telling the World It Sells Stethoscopes, Too
Posted in: UncategorizedA new campaign for Staples promotes the fact that the office products chain sells much more these days than folders and clips.
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Dec
30
Advertising: Reborn, Dell Aims Message at Businesses
Posted in: UncategorizedA campaign focuses on corporations and the computer company’s entrepreneurial roots.
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