Hasta La Creative!

Those who follow the saga of Seattle Seahawks running back Marshawn Lynch’s media interviews know he is notoriously a man of few words.

Whether it’s answering every question with a laid-back “Yeah” or just thanking the press instead of uttering a real response, Lynch has unceremoniously been fined several times for his refusal to talk to journalists. However, not one but two brands—Skittles and Progressive—have now managed to get the tight-lipped athlete to talk.

Skittles, a first-time Super Bowl advertiser, staged a mock press conference with Lynch as part of the teasers for its in-game ads. He answers questions like whether he prefers cat or dog videos, if he wishes he could rush for a 200-yard touchdown, and if he’d rather arrive to the game in a blimp or a jetpack. There’s also handfuls of the candy available for Lynch to chomp down on, which is probably why he looks uncharacteristically joyful during the stunt.

Separately, Lynch also sat down to chat with sports reporter Kenny Mayne for Progressive in the amusingly off-kilter video below. They mostly just play word association, although at one point Marshawn shares his love of Progressive’s spokeswoman, purring, “I’m all about that Flo, boss.”

The Progressive campaign is also raising money for Lynch’s charity, Fam 1st Family Foundation. The running back has signed a pair of cleats, which will be sold on eBay—with all proceeds benefiting the foundation.

Please keep being you, Beast Mode.

Do you wish your wife were more like Flo, the ever-peppy, white-aproned saleswoman for Progressive Insurance? Do you wish your home were more like the Superstore, the white-walled setting of dozens of Progressive commercials, and regular habitat of Flo? Probably not. Still, this new spot from ad agency Arnold shows you what it would feel like anyway. It starts off with the sort of fairly routine "Have you heard about [Product X]?" discussion about which only marketers fantasize, and ends with a husband's whole world—including his spouse—being transformed into a scene from a light-filled insurance salesroom. According to Progressive, it's the first Superstore ad sans Flo—or at least, with Stephanie Courtney as Flo. She is approaching her 100th commercial for the brand, but also finds herself joined by a growing cast of characters and guest stars. Naysayers, don't get your hopes up, though—she's survived much worse than a little vacation.