Hasta La Creative!

Those who follow the saga of Seattle Seahawks running back Marshawn Lynch’s media interviews know he is notoriously a man of few words.

Whether it’s answering every question with a laid-back “Yeah” or just thanking the press instead of uttering a real response, Lynch has unceremoniously been fined several times for his refusal to talk to journalists. However, not one but two brands—Skittles and Progressive—have now managed to get the tight-lipped athlete to talk.

Skittles, a first-time Super Bowl advertiser, staged a mock press conference with Lynch as part of the teasers for its in-game ads. He answers questions like whether he prefers cat or dog videos, if he wishes he could rush for a 200-yard touchdown, and if he’d rather arrive to the game in a blimp or a jetpack. There’s also handfuls of the candy available for Lynch to chomp down on, which is probably why he looks uncharacteristically joyful during the stunt.

Separately, Lynch also sat down to chat with sports reporter Kenny Mayne for Progressive in the amusingly off-kilter video below. They mostly just play word association, although at one point Marshawn shares his love of Progressive’s spokeswoman, purring, “I’m all about that Flo, boss.”

The Progressive campaign is also raising money for Lynch’s charity, Fam 1st Family Foundation. The running back has signed a pair of cleats, which will be sold on eBay—with all proceeds benefiting the foundation.

Please keep being you, Beast Mode.

Though Sunday’s game was a rout and a dud, the Super Bowl is so iconic an event that Fox was able to set viewership records even as the game’s intrigue faded.

Há algumas semanas, a gente mostrou por aqui o primeiro filme da campanha Stop de Noise, estrelada por Kevin Garnett. Depois de o jogador do Brooklyn Nets ignorar a ira dos torcedores do time adversário com a ajuda dos fones Beats by Dre, agora o alvo da vez é Richard Sherman, cornerback do Seattle Seahawks.

No novo comercial dirigido por Paul Hunter, o atleta enfrenta um enxame de repórteres, mais preocupados em falar (leia-se julgar), do que ouvir. O exercício de paciência chega ao limite quando alguém pergunta o que ele pensa sobre sua fama de “bandido”. É a deixa para ele acabar com o circo, botar seus fones de ouvido e ignorar a gritaria.

Vale lembrar que Richard Sherman vai precisar de muita paciência nas próximas semanas, especialmente agora, que o Seattle Seahawks disputará o Super Bowl.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

As huge of an advertising juggernaut as the NFL is, commercials starring NFL players often feel interchangeable. Here, though, is a great piece of work from Duracell starring Derrick Coleman, the 23-year-old Seattle Seahawks fullback who happens to the be the first legally deaf player to be part of an NFL offense.

Bravely narrating the ad himself, Coleman tells his own story of being picked on as a kid, being told he could never make it—and being passed over by the NFL draft. "They didn't call my name, told me it was over," he says. "But I've been deaf since I was 3, so I didn't listen." That's a great line. The tagline: "Trust the power within."

Coleman seems enamored with that line. He tells the Sporting News of his Duracell deal: "They came to me, and said they liked my story, and I said OK, I want to join up. I just hope to inspire people, especially children, to trust the power within and achieve their dreams."

Agency: Saatchi & Saatchi, New York.

CREDITS
Client: Duracell

Agency: Saatchi & Saatchi, New York
Executive Creative Director: Peter Moore Smith
Creative Directors: Garrett Jones, Billy Leyhe
Chief Production Officer: Tanya LeSieur
Director of Content Production: John Doris
Senior Producer: Danny Miller
Senior Art Director: Nathan Wigglesworth
Senior Copywriter: Lincoln Boehm

Production Company: Park Pictures, Los Angeles
Director: A.G. Rojas
Director of Photography: Linus Sandgren
Executive Producer: Mary Ann Marino
Line Producer: Gabrielle Yuro

Editing House: Whitehouse Post, Los Angeles
Editor: Shane Reid
Assistant Editor: Keith Hamm
Producer: Jonlyn Williams
Executive Producer: Kristin Branstetter

Sound Design: 740 Sound Design, Los Angeles
Sound Designer, Mixer: Rommel Molina
Executive Producer: Kate Vadnais

End Animation: Mass Market, New York
Executive Producer: Louisa Cartwright