Hasta La Creative!

Edibles. They’re not just for stoners anymore. Thanks to this new product innovation from The Glenlivet, whisky drinkers are now able to nibble their way toward a more blissful state. Described as a first of its kind for a spirit brand, the edible capsules are 23ml in size, fully biodegradable and provide the “perfect flavour-explosion” […]

The post The Glenlivet Introduces Scotch-Infused Edibles at London Cocktail Week appeared first on Adpulp.

Do you love dogs and American made spirits? This is the sales promotion you didn’t know you were waiting for. Early Times Kentucky Whisky is conducting a nationwide search for All-American Dogs to serve as the furry faces of its new hometown advertising campaign. Early Times Senior Brand Manager Dallas Cheatham, said, “When we started […]

The post Your Dog Could Be The Early Times Dog appeared first on Adpulp.

Are you planning a Super Bowl party? You won’t need a Benjamin or two to feed your friends, because this year, a stack of Lincolns gets the job done. GSD&M’s new ad campaign for Pizza Hut—the agency’s first, after adding the account last year—relies on two of the foundational concepts in marketing: price and promotion.  […]

The post Honest Abe To The Rescue appeared first on Adpulp.

One problem that many consumer promotions suffer from is believability. People don’t believe they will ever win the prize that’s being dangled before them. Like winning the lottery, the odds are against it. One way to combat this is to make the promotion even more unbelievable. JetBlue and MullenLowe have managed to do this with […]

The post This Christmas Eve, JetBlue and MullenLowe Are Wrapping Five Live appeared first on Adpulp.

A company known for its alternative fuels and commitment to sustainability has built a cabin in Finland to showcase its innovation. The Nolla (= zero) cabin, designed by Finnish designer Robin Falck, is located just outside Helsinki city center, on the Vallisaari island. The cabin has been built from sustainable materials and is designed for […]

The post Is It An Experiential Ad for Sustainability, A Summer Home, Or Both? appeared first on Adpulp.

Domino’s delivery drivers cover 10 million miles each week in the U.S. alone. If you worked on the Domino’s account at Crispin Porter & Bogusky, what might you do with this not insignificant fact? The agency’s answer is Paving for Pizza, a civic-minded promotion that wraps the brand in a warm PR blanket. According to […]

The post “Paving for Pizza” Expands The Idea of What Advertising Can Be appeared first on Adpulp.

This Valentine’s Day, FTD Companies’ gifting brands ProFlowers and Shari’s Berries have come together to form the “Perfectly Paired Collection,” an assortment of fresh flowers and gourmet dipped berries and sweets, combined and delivered in one gift box. Sending flowers and candy on Valentine’s Day is conventional, or “inside the box.” But maybe that’s okay. […]

The post Chocolate-Covered Berries Meet Flowers, Flowers, Chocolate-Covered Berries appeared first on Adpulp.

Price promotions are some of the worst assignments in advertising. That’s the rap, but it’s a bad rap. Taco Bell and Deutsch have no problem at all communicating the value of the QSR’s “Dollar Menu.” “At Taco Bell, the dollar gets you access to more.” There are few places where this line would be believable, […]

The post The Answer to Taco Bell’s Dollar Menu Is, “Yes” appeared first on Adpulp.

A recent SunTrust survey indicated that 43 percent of Americans feel pressured to overspend during the holidays, suggesting that financial anxiety is taking its toll on many Americans. SunTrust has an answer in its onUp Challenge, a free, gamified program from SunTrust that helps players make real progress toward financial goals – especially during the […]

The post Confident Carolers Sing Spirited Songs of Holiday Savings appeared first on Adpulp.

GEICO is a heavy advertiser. The Berkshire-Hathaway owned insurance company drops a lot of money into the TV advertising bucket every year because they see a return on investment. That’s the way of Warren. Thankfully, GEICO’s ad agency, The Martin Agency in Richmond, VA continues to find new and different ways to pitch and amuse […]

The post How To Promote Price Over and Over Without Missing A Beat appeared first on Adpulp.