Hasta La Creative!

The tenuous state of the economy is a major reason for the earlier arrival of back-to-school shopping campaigns.

A new product, Twitter Amplify, will help brands match advertisements with Twitter commentary by viewers.

Elon Musk of Tesla and David Sacks of Yammer have left Mark Zuckerberg’s Fwd.us, which faces criticism from environmentalists over its lobbying tactics.

A six-month bus tour, along with a Web site sponsored by Slate.com, is meant to promote lending to midsize businesses.

CBS Interactive and Univision Communications are among the companies seeking advertising dollars from Madison Avenue.

PepsiCo and Complex Media are collaborating to produce a Web site that will focus on subjects like fashion, music and sports for a young male audience.

The deal with Starcom MediaVest Group, one of the largest agencies in the world, will offer advertisers tighter coordination of online and television marketing.

An industry group says a new system for monitoring where, when and how digital videos are watched would be a boon to media companies and marketers.

General Motors, which made headlines in May 2012 when it stopped running paid advertising on Facebook, said on Tuesday that it had begun a test program of paid ads on facebook.com aimed at consumers who check Facebook on their mobile devices.

The strategy of advertisers sponsoring or producing content that looks much like traditional editorial content has become increasingly common as publishers try to create more sources of revenue.