Mark Zuckerberg testified, a.k.a. whined a lot, in front of Congress this week. U.S. Representative Katie Porter from California, a law professor and graduate of Harvard Law, cross-examined the witness. She asked Mark if he cares about privacy as he claims to do, why is he arguing in federal court that consumers can’t hold Facebook […]
The post Mark Is Responsible. Mark Is Irresponsible. appeared first on Adpulp.
People love food-focused programming. Yet, many food brands rely on TV to carry their messages, which is an expensive way to build an audience of buyers. San Antonio-based grocer H-E-B, one of the nation’s largest family-owned businesses with 350 stores throughout Texas and northeast Mexico run lots of TV commercials but only has 32K subscribers […]
The post Did You Know That Bon Appétit Has 4.61M Subscribers on YouTube? appeared first on Adpulp.
Why do you continue to go to marketing conferences? Are they worth the cost, the travel hassles, and the time away from the office? For people interested in marketing effectiveness, the answer last week was yes. Marketing Week, Campaign, and Footwear News are all carrying the story of how Adidas overinvested in digital marketing and […]
The post Media Expert, Simon Peel, Helps Get Adidas on the Right Page appeared first on Adpulp.
Meredith Corporation unloaded Sports Illustrated for a mere $110 million last May. Marketing and brand development company Authentic Brands Group was the buyer. Authentic Brands, which owns licensing rights to companies like Juicy Couture and celebrities like Muhammad Ali, has zero experience running a media company. Given their need for help, the new owner of […]
The post Sports Illustrated Not Going to the Bloggers appeared first on Adpulp.
Jodi Jacobson is the editor-in-chief of Rewire.News. She has some advice for the Democratic Party. Message to @HouseDemocrats & @SenateDems: Please get a competent communications strategist. You have before you the SIMPLEST to explain of innumerable crimes committed by this president & this administration and yet STILL you are screwing it up. It is astounding. […]
The post Democrats Need “A Competent Communications Strategist” (And A Kick in the Ass) appeared first on Adpulp.
Åsk Wäppling is a warrior in the midst of a legal battle to preserve 20 years of her digital work. Thanks to the Digital Millennium Copyright Act and the lawyers who misuse it to intimidate everyday citizens, Adland.tv is now offline. DMCA criminalizes production and dissemination of technology, devices, or services intended to circumvent measures […]
The post Åsk Wäppling’s Adland Torpedoed By “Nuisance DMCA” appeared first on Adpulp.
Today, ESPN introduces twelve new commercials from the iconic This is SportsCenter franchise. This marks the first time ESPN has debuted this many new This is SportsCenter spots at once and the date has significance, as it marks the network’s 40th anniversary. Several spots will debut across TV, digital and social while others will be seen primarily on digital and […]
The post 40 Years In, This Is Still The Same Wacky SportsCenter appeared first on Adpulp.
We keep hearing how the United States is a nation of laws. And how we’re better than this. Those are talking points. Facts point in another direction. Facts say we are a lawless society where terror reigns. Facts say we are not better than this. Here is one fact: no other nation on Earth has […]
The post Some Republicans Want To Clean Up the GOP’s Mess appeared first on Adpulp.
There are three ways to get rich while working in advertising. You can start an awards show and build an empire based on vanity. You can start, acquire, or run a holding company. Or you can sell ad space for the networks. Did you know that last year, the broadcast and cable networks together secured […]
The post How To Get Rich In Advertising appeared first on Adpulp.
Local newspapers are like leopards. Nearly extinct in places. Critically endangered in others. It’s past time to ask, how many newspapers can our nation lose without widespread detachment from civic affairs for years to come? In the last decade and a half, nearly one in five newspapers has shuttered, according to research by the University […]
The post The Vindicator Has Just 60 Days Left On Its 150-Year Run appeared first on Adpulp.
Are you on Slack? Over 10 million people log on to the messaging App every day. People in all sorts of industries are deciding if it’s a helpful tool or a nagging reminder (that there are unread messages waiting for you to act on). The answers to these questions will vary depending on how your […]
The post Put Some Serious Stock In Slack appeared first on Adpulp.
Digital media is one of those inventions, like television, with the potential to change the world for the better. Instead, many digital spaces have become a cesspool, and a cesspool is an unhealthy place for marketers wanting to connect with future customers. Meet GARM Some of the world’s largest advertisers including Adidas, Diageo, Mars, Procter […]
The post Common Problems Call for Comprehensive Solutions appeared first on Adpulp.
The great outdoors is where we go to face the elements and welcome the grandeur of nature into our lives. If we are fortunate, we return with stories that nourish us for years to come. “You have to leave the city of your comfort and go into the wilderness of your intuition. What you’ll discover […]
The post Heads Up, Here Comes Uncommon Path from REI appeared first on Adpulp.
Taylor Swift’s new pro-Pride release, “You Need To Calm Down,” has been on YouTube for just 24 hours and already the music video has been viewed more than 20 million times. The vibrantly colored, surreal video features her reunion with Katy Perry along with cameo appearances from Ellen Degeneres, Ryan Reynolds, Dexter Mayfield, Laverne Cox, […]
The post Taylor Swift Tells The Haters To Calm Down appeared first on Adpulp.
Money talks. But what does money say? That’s what people pay thousands of dollars to find out by attending elite conferences and/or annual shareholder meetings. Witness… Hot Takes from the Arizona Desert Bond Capital founder and former Kleiner Perkins general partner Mary Meeker delivered her Internet Trends Report for 2019 at Vox/Recode’s Code Conference at […]
The post When Mary Meeker Speaks, Astute Marketers Listen appeared first on Adpulp.
The Googs wants to do no harm. But monopolies, by definition, do harm. And when it comes to delivering news to your digital doorstep, the Mountain View-based technology company has no equal. Last year, Google made $4.7 billion from its news products. The journalists who create that content deserve a cut of that $4.7 billion, […]
The post Thanks to Their Newsopoly, Google Is Minting Money appeared first on Adpulp.
Words are incredibly important, which explains why Republicans routinely reshape them and rob them of their true meaning. In the latest in a long line of national embarrassments, Energy Department officials are now attempting to rebrand natural gas as “freedom gas” as part of their effort to radically expand this industry’s global reach. The double […]
The post The Energy Department Is Peddling Freedom Gas. Naturally, It Stinks. appeared first on Adpulp.
Beto O’ Rourke is a media darling. Therefore, he stands a decent chance of advancing to the Democratic nomination. Running for President today is a made-for-TV, multi-year entertainment event. You have to be magnetic and natural in front of the camera. Beto is. We can discuss policy until the cows come home, but policy won’t […]
The post Beto O’Rourke Says We’re All In This Together appeared first on Adpulp.
Are advertisers responsible for the content that they financially support? The answer to this question has been “no,” for many years, but that’s beginning to change as the line between editorial and ad sales continues to blur. According to Ad Age, Fox News opened up its studios to advertisers on Wednesday to promote a message […]
The post Fox News Still Has Viewers; Increasingly, Brands Don’t Care appeared first on Adpulp.
Is your sky Carolina blue? Do you fight for The Irish? Are you a Deamon Deacon? Have you been introduced at parties as a college sports nut? If you can say yes to any of the above, here’s some good news. There’s a new college sports network with your name on it, and it’s coming […]
The post ACC Network Kicks Off On August 22nd appeared first on Adpulp.
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