Media Expert, Simon Peel, Helps Get Adidas on the Right Page

Why do you continue to go to marketing conferences? Are they worth the cost, the travel hassles, and the time away from the office? For people interested in marketing effectiveness, the answer last week was yes. Marketing Week, Campaign, and Footwear News are all carrying the story of how Adidas overinvested in digital marketing and […]

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Sports Illustrated Not Going to the Bloggers

Meredith Corporation unloaded Sports Illustrated for a mere $110 million last May. Marketing and brand development company Authentic Brands Group was the buyer. Authentic Brands, which owns licensing rights to companies like Juicy Couture and celebrities like Muhammad Ali, has zero experience running a media company. Given their need for help, the new owner of […]

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Democrats Need “A Competent Communications Strategist” (And A Kick in the Ass)

Jodi Jacobson is the editor-in-chief of Rewire.News. She has some advice for the Democratic Party. Message to @HouseDemocrats & @SenateDems: Please get a competent communications strategist. You have before you the SIMPLEST to explain of innumerable crimes committed by this president & this administration and yet STILL you are screwing it up. It is astounding. […]

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Åsk Wäppling’s Adland Torpedoed By “Nuisance DMCA”

Åsk Wäppling is a warrior in the midst of a legal battle to preserve 20 years of her digital work. Thanks to the Digital Millennium Copyright Act and the lawyers who misuse it to intimidate everyday citizens, Adland.tv is now offline. DMCA criminalizes production and dissemination of technology, devices, or services intended to circumvent measures […]

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40 Years In, This Is Still The Same Wacky SportsCenter

Today, ESPN introduces twelve new commercials from the iconic This is SportsCenter franchise. This marks the first time ESPN has debuted this many new This is SportsCenter spots at once and the date has significance, as it marks the network’s 40th anniversary. Several spots will debut across TV, digital and social while others will be seen primarily on digital and […]

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Some Republicans Want To Clean Up the GOP’s Mess

We keep hearing how the United States is a nation of laws. And how we’re better than this. Those are talking points. Facts point in another direction. Facts say we are a lawless society where terror reigns. Facts say we are not better than this. Here is one fact: no other nation on Earth has […]

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How To Get Rich In Advertising

There are three ways to get rich while working in advertising. You can start an awards show and build an empire based on vanity. You can start, acquire, or run a holding company. Or you can sell ad space for the networks. Did you know that last year, the broadcast and cable networks together secured […]

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The Vindicator Has Just 60 Days Left On Its 150-Year Run

Local newspapers are like leopards. Nearly extinct in places. Critically endangered in others. It’s past time to ask, how many newspapers can our nation lose without widespread detachment from civic affairs for years to come? In the last decade and a half, nearly one in five newspapers has shuttered, according to research by the University […]

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Put Some Serious Stock In Slack

Are you on Slack? Over 10 million people log on to the messaging App every day. People in all sorts of industries are deciding if it’s a helpful tool or a nagging reminder (that there are unread messages waiting for you to act on). The answers to these questions will vary depending on how your […]

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Common Problems Call for Comprehensive Solutions

Digital media is one of those inventions, like television, with the potential to change the world for the better. Instead, many digital spaces have become a cesspool, and a cesspool is an unhealthy place for marketers wanting to connect with future customers. Meet GARM Some of the world’s largest advertisers including Adidas, Diageo, Mars, Procter […]

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Heads Up, Here Comes Uncommon Path from REI

The great outdoors is where we go to face the elements and welcome the grandeur of nature into our lives. If we are fortunate, we return with stories that nourish us for years to come. “You have to leave the city of your comfort and go into the wilderness of your intuition. What you’ll discover […]

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Taylor Swift Tells The Haters To Calm Down

Taylor Swift’s new pro-Pride release, “You Need To Calm Down,” has been on YouTube for just 24 hours and already the music video has been viewed more than 20 million times. The vibrantly colored, surreal video features her reunion with Katy Perry along with cameo appearances from Ellen Degeneres, Ryan Reynolds, Dexter Mayfield, Laverne Cox, […]

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When Mary Meeker Speaks, Astute Marketers Listen

Money talks. But what does money say? That’s what people pay thousands of dollars to find out by attending elite conferences and/or annual shareholder meetings. Witness… Hot Takes from the Arizona Desert Bond Capital founder and former Kleiner Perkins general partner Mary Meeker delivered her Internet Trends Report for 2019 at Vox/Recode’s Code Conference at […]

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Thanks to Their Newsopoly, Google Is Minting Money

The Googs wants to do no harm. But monopolies, by definition, do harm. And when it comes to delivering news to your digital doorstep, the Mountain View-based technology company has no equal. Last year, Google made $4.7 billion from its news products. The journalists who create that content deserve a cut of that $4.7 billion, […]

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The Energy Department Is Peddling Freedom Gas. Naturally, It Stinks.

Words are incredibly important, which explains why Republicans routinely reshape them and rob them of their true meaning. In the latest in a long line of national embarrassments, Energy Department officials are now attempting to rebrand natural gas as “freedom gas” as part of their effort to radically expand this industry’s global reach. The double […]

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Beto O’Rourke Says We’re All In This Together

Beto O’ Rourke is a media darling. Therefore, he stands a decent chance of advancing to the Democratic nomination. Running for President today is a made-for-TV, multi-year entertainment event. You have to be magnetic and natural in front of the camera. Beto is. We can discuss policy until the cows come home, but policy won’t […]

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Fox News Still Has Viewers; Increasingly, Brands Don’t Care

Are advertisers responsible for the content that they financially support? The answer to this question has been “no,” for many years, but that’s beginning to change as the line between editorial and ad sales continues to blur. According to Ad Age, Fox News opened up its studios to advertisers on Wednesday to promote a message […]

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ACC Network Kicks Off On August 22nd

Is your sky Carolina blue? Do you fight for The Irish? Are you a Deamon Deacon? Have you been introduced at parties as a college sports nut? If you can say yes to any of the above, here’s some good news. There’s a new college sports network with your name on it, and it’s coming […]

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Susan Zirinsky Rises to the Challenge and the Top of the Org Chart

Crackle snap clash pop. It’s the glorious sound of another glass ceiling shattered. Susan Zirinsky, 66, is the first woman ever to head up CBS News. She has been working at the television network for 46 years. According to

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When Everyone’s An Expert and Every Open Tab Is A Lectern

Coaching and online education is big business. I can hardly open my browser today without seeing another ad from another self-made business guru ready to provide the mysterious answers that I need to solve my mundane business problems. Here’s what the machine served up today (via a sponsored post on Twitter): Master the Art of […]

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