Hasta La Creative!

The Writers Guild of America is out on strike. After six weeks of negotiations with Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount, and Sony (under the umbrella of the Alliance of Motion Picture and Television Producers), members of the strongest writer’s union in the land collectively walked off the job. It sounds like a […]

In this special edition of AdChatter, we introduce London-based brand strategist, Toby Donaldson to listeners, plus we feature a special guest, Silicon Valley entrepreneur Santi Bibiloni.  Santi founded an eCommerce agency in Argentina when he was just 22 years old. The agency grew to be one of Argentina’s fastest-growing companies. Today, Santi is the founder […]

The post Ad Chatter, Season 2, Episode 6 with featured guest Santi Bibiloni of COR appeared first on Adpulp.

Clients. You can’t live with them and you can’t live without them. Increasingly, ad pros are somehow living without them, and in too many cases it’s the agency’s fault. Kristi VandenBosch of VandenBosch Group in NYC asked when did our industry become so dishonest? It started with the financial model: the FTE as a unit […]

The post Ad People Aren’t Paid A Ton, They’re Paid By The Ton appeared first on Adpulp.

We are witnessing one of the great migrations. Art directors and copywriters, like Sandhill Cranes, are in flight. Their destination? Client-side opportunities. “A lot of people right now are intrigued by being closer to the core business and being much more effective,” says agency producer Jenny Gadd, who joined Airbnb last fall. According to Ad […]

The post In-House Advantage: Why Agency Creatives Are Taking Flight appeared first on Adpulp.

Jaron Lanier, author of Who Owns The Future?, asserts that the rise of digital networks led our economy into recession and decimated the middle class.

Looking forward, he says it is time for ordinary people to be rewarded for what they do and share on the web.

In an interview with Nieman Lab, Lanier argues:

If you have universal backlinks, you have a basis for micropayments from somebody’s information that’s useful to somebody else… Every backlink would be monetized. Monetizing actually decentralizes power rather than centralizing it. Demonetizing a network actually concentrates power around anyone who has the biggest computer analyzing it.

Monetizing decentralizes power. Perfect! Americans love freedom and money.

I also love to provide information that might be useful to somebody–like this very article–thus, I am fully behind a workable micropayments system that rewards me (and others) for being prolific and readable.

The post Transition To The Modern World, Give Markets A Chance appeared first on AdPulp.