Lose Trust and Relationships Rust

Edelman PR has studied trust for more than 20 years and believes that it is the ultimate currency in the relationship that all institutions—companies and brands, governments, NGOs, and media—build with their stakeholders. The firm speaks highly of trust and places its importance at the center of everything. Trust defines an organization’s license to operate, […]

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It’s Not News, We’re Suffering from Disinformation Blues

Misinformation and disinformation are both proliferating today and consequently polluting minds. While both misinformation and disinformation can deceive audiences and thus both pose a real danger, the distinction is that disinformation is intentionally, maliciously deceptive. According to a recent study from NewsGuard, $2.6 billion per year is spent by big brands advertising on websites that […]

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Reuters Is The Source

Nearly half of all Americans describe the news media as “very biased,” according to survey conducted in 2020 by Knight Foundation and Gallup. “That’s a bad thing for democracy,” says John Sands, director of learning and impact at the Knight Foundation. “When half of Americans have some sort of doubt about the veracity of the […]

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Are We Profoundly Misinformed? It Must Be Someone Else’s Fault

Are we, the people, adrift in a sea of digital flotsam? Joseph Bernstein, a 2021 Nieman Fellow, has written a thought-provoking piece for Harper’s. He believes we are profoundly misinformed about social media’s role in keeping us misinformed. Bernstein points to a 2019 Pew survey, showing that half of Americans think that made-up news/info is […]

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How to Improve Your ‘Digital Body Language’ and Be Understood

Reading messages carefully is the new listening and writing clearly is the new empathy. Erica Dhawan is an internationally recognized leading authority, author, and advisor on 21st-century teamwork, collaboration, and innovation. Named by Thinkers50 as the “Oprah of Management Thinkers”, she is the author of two books Get Big Things Done: The Power of Connectional […]

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Coca-Cola Reimagines 1956 Vending Machine for the Metaverse

Coca-Cola has created its first-ever NFT collectibles to commemorate International Friendship Day on July 30. All Coca-Cola proceeds from the four-day auction on digital marketplace OpenSea will go to Special Olympics International. The brand’s first digital collectibles—inspired by shared moments of friendship—were created in partnership with developer Tafi, the leading creator of custom 3D content […]

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Is This Seat Open? Tall Tales from the Southwest Airlines Vault

Companies are groupings of people; therefore, companies are often rich in story. Then there are companies led by mavericks, where stories flow like booze at an open bar holiday party. “Is This Seat Open?,” is a new podcast produced by L.A. Times Studios and At Will Media in partnership with Southwest Airlines. In celebration of […]

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Banner Ads? Yes, Banner Ads.

Brands are buying banner ad space again, giving media companies a reason to rejoice. According to Ben Smith, media columnist for The New York Times, “several privately held publishers said their first-quarter ad revenue was up strikingly over the same quarter last year: Insider by more than 30 percent; Bloomberg Media was up 29 percent; […]

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How To Humanize A Technology Offering with Exceptional Brand Story and Brand Identity

How do you send digital files that are too large for email? Specifically, which provider do you use? Dropbox? Dropsend? Sharefile? WeTransfer? One of these tech companies is an impressive marketer with a full suite of tools for creative people. One of these companies believes in the power of brand, art, story to separate it […]

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Is Your Homepage All the Page You Need?

Please support Adpulp.com — subscribe now via Patreon. For small businesses who need a website, there is a myriad of options, not all of them equal. Squarespace sells the dream in this new long-form commercial. The dream is that a website opens the door to commerce. Wake up, now! Thanks. Now, that you’re wide awake, […]

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Facebook Is A Multi-Way Mirror; What You Put In Front Of It, Determines What You Get Back

Is Facebook the doom machine? The Social Dilemma, a new documentary-like film from Netflix, makes the case. One of the technologists in the film, Jaron Lanier, makes the case (in the film and in many other instances). To varying degrees, we all make our cases against F to the B. Some of us quit the […]

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Shine On You Crazy Diamonds

I asked Darby to turn off her Slack notifications earlier this summer. The constant pinging from her office was driving me slightly mad. As with any new tech, it’s how you choose to use it. Thankfully, Slack has many customization settings and a bevy of How-To videos to dive into for new users. Slack also […]

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Brighter Futures for the Ad Industry Are Possible, Following Massive Reform

Someone moved the ad industry’s cheese. The various reactions from industry leaders have been slow and haphazard at best, but that’s starting to change. The World Federation of Advertisers has formed the Partnership for Responsible Addressable Media. “In the ancient story of the Tower of Babel, the city collapsed because its inhabitants lost the ability […]

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Adland Podcast Number 9: From Ad Industry Woes To New and Improved Pathways

Two advertising professionals and OG ad bloggers enter a podcast recording booth… Tune in now to find out what was said. This ep of the adland podcast I chat with @davidburn of @adpulp about trademarks (like adland) paying people for their work, digital debris and much more. Namechecked the @adcontrarian more than once. ? https://t.co/h06dmkJLPN […]

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Business Journalists Have Harder Truths To Tell, And Now Is the Time

“Progress is impossible without change, and those who cannot change their minds cannot change anything.” -George Bernard Shaw I have covered the marketing, media, and advertising industries on this website for 15.5 years now. What began as a place to have digital “watercooler discussions” about ads, quickly grew into something bigger and better. Adpulp.com has […]

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Danger: Front Line Reporters Increasingly Put In Harm’s Way

Adpulp covers media and marketing—two sides of one coin. As such, it’s important to shine a light on the continued abuse of American journalists by the White House, by the police, and by our fellow Americans. More than 250 violations of the freedom of the press have been lodged since May 26. Minnesota police arrest […]

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Prioritizing Black People and Uplifting Black Voices Is Harder Than Posting A Meme

Some people and brands took the day off yesterday. They didn’t fill their social media timelines with promotional material. Instead, many opted to place a black rectangle in their stream as a way to show solidarity with the anti-racist, anti-fascist movement. Of course, many brands had no business wading in these waters. For example: Want […]

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Media Melt Down, A Sad Saga in Short Repetitive Chapters

The Oracle of Omaha recently warned that newspapers were toast. It’s not the kind of thing to take lightly. The Guardian, for one, is not taking it lightly. Here’s what it says in their pages: Print advertising revenue has collapsed, down by about 80% since the start of the pandemic. The situation at local newspapers, […]

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See Only Evil, Or Look in Another Direction

We see what we want to see. We also see the things that the media frames for us. We do not see what we don’t want to see and we do not see the things outside the media’s dominant frame unless we choose to look. Jon Alsop is a freelance journalist who writes Columbia Journalism […]

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Meat Sheets Go Meta

Steak-umm is frying minds and taking names on Twitter. Not everyone is impressed, but I am. media literacy in the internet age is incredibly difficult to develop. you have to navigate special interest groups, trolls, ads, conspiracies, fake accounts, satire, sensationalism, and beyond, in order to find credible source material and relevant experts buried under […]

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