You Need A Realtor To Get The Deal Closed

Real estate prices in many major U.S. markets are totally out of hand. This leads to stiff competition for the most desirable properties and in some cases, multiple bids, cash offers, and the waving of the inspection period. Realtor.com is in its own death-match with Redfin. Redfin has native-to-the-web usability, which may lead users to […]

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More Cheetos! Don’t Hold Back, Cat.

In a brilliant experiential move that may surprise and delight snack food lovers, Cheetos will open its first-ever fine-dining pop-up restaurant called The Spotted Cheetah in Tribeca in NYC from August 15th through 17th. Celebrity Chef Anne Burrell has curated the ultimate Cheetos dining experience, featuring 11 of her signature dishes – from Cheetos grilled […]

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Big Chicken Small Movie

The citizens of Marietta, GA take fried chicken seriously. In 1963, Georgia Tech architectural student Hubert Puckett designed the town’s BIg Chicken landmark for what was then called Johnny Reb’s Chick, Chuck and Shake. According to the Atlanta Constitution Journal, KFC considered tearing down the bird structure in 1993 after high winds damaged it, but […]

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Return to Sanity: Lt. Colonel Amy McGrath (Ret.) For Congress

Amy McGrath is a retired fighter pilot. She’s also a Democrat. Now, she’s running for Congress in Kentucky’s sixth district (a seat currently represented by Republican Andy Barr of Lexington). I like how the 2018 election is shaping up. From her campaign site: “When my country called, I proudly served to defend our nation against […]

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When You’re Drinking Budweiser, America Is In Your Hands

Can Budweiser out hipster, PBR? The show is on. Let’s find out… Nong Poonsukwattana, Portland’s master of one dish—Khao Man Gai—has been discovered. She’s a hard working lady who makes amazing food in a humble setting. I’m happy to see her get the acclaim she clearly earns every day. Thank you @budweiser for having me. […]

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Who Do You Think I Am, Ted Danson?

You guys, let’s get the bartender from Cheers for this! Casting: unoriginal. Acting: uninspired. Dialogue: painful. All of which is too bad. SMIRNOFF™ vodka deserves better advertising. It’s a Russian-born brand, but it’s made in America. It’s also a quality product at an affordable price point. So, why insist that actor, author and environmentalist, Ted […]

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There’s Hot Sauce, And There’s Hot Sex (Which, In Certain Conditions, May Sound Alike)

Tabañero and LA-based creative agency Pitch are out with a new regional advertising campaign, now running in California and Florida. It’s the first brand campaign for the hot sauce company. Apparently, Tabañero’s intense flavors make ‘foodgasms’ possible. I’ll need to test the product before I can endorse that point of view. Pitch also found a […]

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House of Marley Got Riddim

I recently purchased a portable Bluetooth speaker from House of Marley. It sounds incredible. In fact, it sounds so good that I’m now considering their turntable. Let’s examine the product’s video marketing: What do you think? Are you ready to buy? I am. Bob Marley’s son, Rohan Marley, told Forbes, “The Marley name is synonymous […]

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This Scratch Ticket Is Minnesota-Made For You

Have you noticed how lottery advertising is a category dominated by quirky, fun, and creative advertising? When it comes to the Minnesota Lottery, we’ve been conditioned to expect great things—given the strength of the creative community in Minneapolis. Let’s take a look at the latest from the Land of Lakes: This is Periscope’s first brand […]

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A Child’s Pain Is The City’s Pain Is The Nation’s Pain

The kids who rely on Youth Ambassadors in Kansas City are in the line of fire today. In other words, the kids are not currently living a storybook childhood. Perhaps, that’s why these animated tales from VML contain such awesome power. The agency is presenting some of the harshest truths about our culture in a […]

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Juan & Juan Wax On About Wine

Seattle agency, Copacino+Fujikado, has created a light-hearted content series for Columbia Crest that aims to demystify wine. The series features Juan Munoz-Oca, head winemaker, and Juan Uribe, estate vineyard manager. I like the down-to-Earth approach here. Wine is an agricultural product. There’s nothing for anyone to get snooty about. Plus, Columbia Crest is often on […]

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O, Say Can You Swim?

Appearing online, on social media and in swim clubs and organizations across the country, these posters are part of the USA Swimming’s “Swim Today” campaign from Colle McVoy in Minneapolis. As competition for kids’ time continues to increase, the campaign highlights what makes swimming different and encourages kids to join their local swim teams.

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Like Lions, Hard Truths Are Hard To Come By

Photojournalism is a beautiful documentary art and a much-needed pursuit in today’s mixed up world of lies and propaganda. Thankfully, The New York Times employs some of the world’s best photojournalists. The newspaper’s ad agency, Droga5, wisely saw this truth and placed it at the center of this Cannes Lion-winning ad campaign. The combination of […]

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Here’s To Modelo’s Fighting Spirit

With no more interesting man to lean on, Dos Equis has lost its mojo. Corona never had much mojo to begin with. Which brings us to the Mexican beer of the moment—Modelo Especial. The brand’s new made-for-America ad campaign hits many of the right notes. For instance, the line, “It doesn’t matter where you come […]

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Command and Control Is for 20th Century Egotists, Not 21st Century Marketers

Bad advertising is here to stay. Bad advertising is about to go away. Which is it? Here’s a fresh sample of how bad, bad can be: I know that hurt. Sorry for putting you through that. Is there any hope for an industry that consistently churns out this kind of rotting flotsam? According to Andrew […]

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For Father’s Day, Will It Be A&W or Buffalo Wild Wings?

This coming Sunday, you have the opportunity to bring home the root beer. Nevermind that dad prefers real beer. A&W Root Beer “Caught On Snap” from Lucky Post on Vimeo. I must admit, I don’t care for the Richards Group-made commercial. I don’t care for it because the ideas behind it are corrosive and don’t […]

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Unchosen Fish Sing The Blues

Legal Sea Foods, the Boston-based, family-owned and operated restaurant group that has 30+ locations along the East Coast, is picky about the fish it sources and serves. In the three spots from DeVito Verdi, fish lament that they just aren’t good enough to be selected by Legal Sea Foods. Thankfully, the Blues heals all, even […]

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Work-Related Stress Diverted At Booking.com

Booking.com offers an easy escape from the insanity of your job. I notice the Kindergarten teacher spot every time it airs on TV—because of how annoying it is to see a teacher with no control in her classroom. According to Agency Spy, this is Deutsch’s first work for the travel brand. It seems to me […]

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Droga5 Pulls MailChimp from Email Marketing’s Black Hole

Email marketing is more science than art. For many small- to medium-sized businesses, email marketing is also a mystery. The person in charge of managing campaigns has to work to segment lists, design templates, create A-B tests, track click-throughs and KPIs, plus plan and execute the content delivery. When this is your task list, you […]

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It’s A Bird. No, It’s A Hearing Test

Problem: There are 500,000 people suffering from hearing loss in the United Arab Emirates. Solution: FP7, a McCann agency in Dubai, came up with an ingenious campaign for HearLife Clinic to help address the public health issue. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in […]

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