Hasta La Creative!

With consumers expected to spend more cautiously this holiday season, retailers are increasing advertising, discounts and other efforts to attract them.

New shopping services will allow consumers to instantly buy items they see on television, in magazines and even in their refrigerators.

Viewers are trying to catch up on old episodes of “Breaking Bad” through Netflix, Amazon, iTunes and other Internet services as the hit series nears its end.

Advertising campaigns from a number of companies are signaling the return of the character or mascot while others are encouraging consumers to be smart by being value-conscious.

Antismoking advocates criticize e-cigarette manufacturers for using the same marketing methods as big tobacco did in the 1950s and ’60s.

Recent earnings reports from the television distributors have contributed to the growing speculation among industry analysts about the declining number of cable subscribers.

Target joined forces with technology blog of the magazine Fast Company to find a shopping app. A group of developers from advertising agencies won the top prize.

BET Networks, the television network owned by Viacom, is the latest media company to create a festival — pairing an array of marquee events with big sponsors.

ESPN’s move spurred a debate about whether anyone would be left watching in 3-D television soon, and whether anything would be available worth watching.

Gayle Fuguitt, a longtime research executive at General Mills, is to be introduced to the Advertising Research Foundation’s members on Monday.