In an effort to be deemed authentic, the luggage maker’s new campaign will feature less-well-known figures whose accomplishments seem more attainable.
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| THE ORIGINAL? Bayer Aspirin – 2011 Source : Cannes Archive, Luerzer’s Archive, Agency : BBDO dusseldorf (Germany) |
LESS ORIGINAL Expedia – 2013 Source : Adsoftheworld Agency : Ogilvy & Mather (UK) |
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