Hasta La Creative!

Scarlett Johansson has resigned her post as a good-will ambassador for Oxfam International, the charity organization, because of her recent agreement to become an endorser for SodaStream, and more news.

The message to aspiring video makers on YouTube is clear, and seductive: Attract an audience, build your brand. But success, let alone stardom and wealth, remains elusive.

Sponsors hope to win attention and praise for their expensive ads, but the commercials also have to sell something.

Axa Equitable, the insurance company, is shortening its name, and also starting an ad campaign aiming to keep pace with competing insurers and improve name recognition.

The Great Society is the creative agency for the lighthearted Brooks Sports campaign, which is scheduled to introduce the Transcend line of footwear Saturday.

Account assignments, executive appointments and miscellaneous news from advertising agencies.

Chatter on social media outlets like Twitter helps encourage Super Bowl advertisers to release commercials early to whet consumers’ appetite for the game-day ads.

The power of big-event television is on display as perhaps never before.

On the set (their ranch house) with the unlikely TV celebrities who pitch for Swiffer products.

A North Carolina charity that fights homelessness and poverty urges donors to purchase naming rights to everything it needs, from a can of corn to caseworkers. Donors receive personalized certificates that can be shared in social media or printed as posters.