Hasta La Creative!

An estimated 1.1 billion photos and videos were shared online during festivities this New Year’s Eve, a fact celebrated by Deutsche Telekom with their “Share 2014″ video.

The 90-second spot “was a tight and successful collaboration between Deutsche Telekom’s two roster agencies: Saatchi & Saatchi and DDB Tribal.” The agencies used crowdsourcing in ten European countries — Germany, Poland, Hungary, Czech Republic, Slovakia, Austria, Netherlands, Croatia, Montenegro and Macedonia — to compile some highlights of European’s New Year’s Eve celebrations. There are plenty of fireworks, people drinking, 2014 glasses, smooches, and dancing. But there’s also a little girl waking up an old man (possibly her grandfather) sleeping in a chair by blowing a party blower in his face — which is a good enough reason to give this one a view. The spot ends with the fitting #Share2014 hashtag and “Life is for Sharing” tagline.

The idea was to tap into people’s feelings of hope and excitement for 2014 “and use it to welcome a whole new year of sharing”, explains Jason Romeyko, Saatchi & Saatchi European creative director Deutsche Telekom. Links to the video on YouTube are being promoted via social media platforms in the ten participating countries. We expect lots of people will check it out to see if their footage made it. You can view “Share 2014″ above — it’s a perfect way to stoke your excitement for the new year while nursing that second day hangover.

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Coca-Cola took a bold step when it included a gay marriage in the anthem spot for its new global campaign, but now gay-rights advocates say the brand is already backing down on its support by editing the scene out of an Irish version of the ad.

The "Reasons to Believe" anthem spot posted online and running in the Netherlands, Norway and Great Britain features an array of happy moments, including a same-sex male couple getting married. But as you can see in the comparison below, the version running in predominantly Catholic Ireland omits the scene.

A Coca-Cola spokesperson sent the following explanation to Ireland news site TheJournal.ie: "As you rightly say, the wedding images used in the ad for the UK and in other parts of Europe show two men getting married. The reason that this was changed for Ireland is that while civil partnership for gay people is legal, gay marriage currently is not."

But LGBT-focused EILE Magazine, which brought the issue to light, called the company's response disingenuous. The magazine noted that the wedding footage is actually from a civil union (not a state-sanctioned marriage) in Australia and that the uncut ad is also airing in Great Britain, where Scotland and Northern Ireland still do not allow same-sex marriage.

Obviously the brand will be under pretty intense scrutiny as it rolls out more versions customized to the countries where "Reasons to Believe" will be running.

Le constructeur Lamborghini a récemment créé l’évènement en annonçant le lancement d’un nouveau modèle, la Huracan, nom donné à un taureau de combat au 19ème siècle. Avec un nouveau moteur V10 de 5,2 litres pour 601 chevaux, cette Lamborghini Huracan 2015 propose une ligne agressive et élancée du plus bel effet.

The new platform, which will be rolled out Jan. 8., will be available immediately to some readers in a test group.

If you prematurely ejaculate, blame that burger you had for lunch. At least, that’s what PETA would have you believe with their new (yes, batshit crazy) “Another Cuban Missile Crisis” spot, developed along with creative agency Matter.

The spot opens with a guy and his attractive girlfriend in the throes of passion. As things get heated on the couch, he pictures Fidel Castro‘s head on her body, (“Focus on my mustache,” he says) in a desperate attempt to keep from blasting off too soon. His efforts are to no avail, however, as he’s soon lost it. PETA’s tagline “If you go vegan, you can last longer. Try thinking about that.” comes on screen, to accompany the disappointed girlfriend.

Wait, what? Is PETA really trying to use fears of premature ejaculation to get men to go vegan? What could the rationale be for that?

“Any man who lacks stamina between the sheets should look at what’s on his plate—and resolve to do better in 2014 by choosing healthy vegan meals,” explains PETA SVP/certifiably insane person Lisa Lange. “Unlike cholesterol-laden meat, eggs, and dairy products, vegan food such as beans, rice, tortillas, fruits, and vegetables keep the blood flowing to all vital parts of the body.” Okay, so that may actually be true, but where’s the connection to premature ejaculation? Well, apparently the fear of impotence can lead to premature ejaculation in some men, so there may actually be a tiny shred of truth to this crazy load of shit PETA is trying to feed you. Still, there’s a large jump from meals high in cholesterol contributing to impotence, to fears of impotence leading to premature ejaculation, to “eat vegan so you last longer in bed.” None of these strings, obviously, are tied together during the ad — so when you watch it you just think “What the fuck just happened?”rather than considering cholesterol’s contribution to impotence and the link between impotence fears and premature ejaculation.

While we should know by now not to be surprised by any of the batshit crazy things PETA does, somehow we never saw premature ejaculation being used as a fear tactic to sell veganism. Because, what the fuck? But then PETA also likes to kill perfectly adoptable pets. So the lesson here, once again, is to never be surprised by anything PETA does. Because they could do pretty much anything. Credits after the jump. continued…

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O papel do The Internet Archive era ter certeza de que décadas de tecnologia, videogame e cultura não fossem perdidas com o passar do tempo e a evolução do setor.

Para isso, em outubro deste ano foi lançada uma coleção com mais de 25 apps e games antigos, o Historical Software Collection, e também o projeto Javascript Mess, um emulador que simula máquinas antigas.

“Uma nova geração de pessoas irá descobrir o quão ruins eram estes jogos.” – brinca Jason Scott, curador do projeto, para The Verge

Esta semana foi divulgado que, agora, os consoles antigos que qualquer fã conhece – Atari 2600, Atari 7800, ColecoVision, Magnavox Odyssey² e Astrocade – estão disponíveis para serem jogados online.

Essa iniciativa faz parte da seção Console Living Room do projeto, uma coleção de games de consoles dos anos 70 e 80. O nome e a época de lançamento fazem referência à manhã de Natal dos sonhos de uma criança, de rasgar o papel da caixa debaixo da árvore e descobrir que o presente era um videogame.

Console Living Room espera que os usuários apreciem a ideia de ter todos os cartuchos para um novo console ao alcance do clique.

Com uma coleção que irá se expandir nos próximos meses, o projeto torna estes jogos antigos disponíveis para o mundo e instantaneamente permite resgatar memórias e diversões de uma história das quais eles foram personagens principais.

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Audi has earned a lot of different descriptions over the years, but "tacky" wasn't one of them. Until now.

The automaker's new promotional video, "Luxury Car Abstinence," is meant to be a jovial bit of double entendre that positions the new Audi A3 as the ultimate first-time luxury car for young professionals. But instead, what we get is a mean-spirited and overly long clip in which aspiring Audi owners stop just short of rubbing feces on their loved ones' high-end rides.

While the concept probably had potential, the execution is simply grating. We see young people describing a BMW as a "drive of shame," ditching a ride from mom in favor of a cab and quitting jobs because the free company car is a lowly Mercedes. It's not endearing. It's entitled prickery.

One Jalopnik contributor says the ad highlights Audi's "bigger balls," but based on most of the comments on YouTube and his own post, it's clear that, however large the automaker's gonads, most viewers just end up wanting to kick Audi in the crotch.

Hyperfeel é o nome da série de animações que o estúdio de arte digital e design FIELD criou para traduzir as sensações vivenciadas por um corredor quando ele percorre diferentes terrenos, utilizando imagens abstratas e minimalistas. O projeto faz parte da divulgação do tênis Hyperfell, da Nike, e foi exibido em algumas lojas ao redor do mundo.

A FIELD criou imagens por computador a partir dos movimentos de pessoas reais correndo em trilhas, na areia, grama e pistas, tentando captar as sensações de cada atleta. O resultado é visualmente arrebatador.

O design de som é do estúdio Audionerve. 

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Un excellent projet par le graphic-designer Antonia Brasko, avec sa société Norwood, qui réunit les différentes marques du monde du luxe et du street-wear dans une série de bombes aérosols. Un concept intitulé « Spray Can Project » à découvrir en images sur son portfolio et dans la suite de l’article.

Dell seeks to recapture its entrepreneurial spirit in new work from Y&R and VML, including this "Beginnings" spot that shows small apartments, basements and other venues where modern brands were born. 

Companies like TripAdvisor, Whole Foods and Skype, all of which use Dell products and services, serve as the stars of the spot. (Apparently, Dropbox was conceived on a bus. I did not know that.)

At the end, we see the University of Texas at Austin dorm room where Michael Dell sold PC upgrade kits in 1984, emphasizing the company's startup roots. The spot, directed by Tomas Jonsgården of Anonymous Content, comes as Dell, newly privatized and refocused on enterprise systems and cloud computing, prepares to write its next chapter.

Now, Dell's no startup, but a high-tech behemoth, so this strategy seems kind of risky, as it almost dares critics to call out the message as disingenuous. Still, the company is entering a new phase, so the approach works well enough, and the spot feels legitimately humble and less like a brag. Plus, the visuals are memorable, if only because you don't expect Dell to present 60 seconds of drab facades and spaces devoid of people and technology. Such muted imagery captures the lonely uncertainty of the startup experience and makes "Beginnings" seem more heartfelt than ads that cast their wares as shiny eye candy.