Hasta La Creative!

In something of a different direction for the brand, CAA Marketing crafted a back-to-school music video for Old Navy.

“Unlimited” sees a girl facing her doubts and insecurities,  personified by a Grimace-like creature called a Womp Womp, on the first day of school with a motivational anthem. While the four-minute song, written by Tony-nominated songwriters Benji Pasek and Justin Paul, might prove something of an endurance test for most adults, it provides a positive message in a very relatable situation, and the target audience (elementary school aged kids, especially girls) typically can’t get enough of this type of thing. It seems that the video is catching on, too, with over four million views since being posted at the end of July. Stick around for credits after the jump. (more…)

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W+K Portland has unveiled “The Power of Hair” for Old Spice, the “newest, never-been-done-before interactive digital experience.”

The new site is an extension of W+K’s “For Hair That Gets Results” campaign promoting Old Spice’s new haircare and styling products, featuring the same anthropomorphic hair, and comes on the heels of the “Boardwalk” and “Meeting” spots Old Spice debuted late last month. Visitors to “The Power of Hair are greeted by a testimonial video with a young man extolling the virtues of Old Spice’s hair products. Predictably, this includes attention from the ladies and respect around the office. Less predictably, this includes Huey Lewis songs. “When you’ve got great hair like this, you’d be surprised by how many Huey Lewis songs it can play on the piano,” the now bald man says.

Visitors to the site are then asked to pick a Huey Lewis song, and the hair (which by now has slithered off of the guy’s head) will play them on piano, occasionally adding in some percussion. You can pick from among 29 of Lewis’ greatest hits, including “The Power of Love,” “I Want a New Drug,” “The Heart of Rock n’ Roll,” “Bad is Bad” and “Doing It All for My Baby.” It’s a pretty absurd idea (and yeah, we’re pretty sure no one has done this before), but then this is the kind of silliness we’ve come to expect from W+K’s work for Old Spice and a fitting extension of the “For Hair That Gets Results” campaign, complete with a perfect title. Give “The Power of Hair” a try above or at the site, and stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

The title is not a bathroom pun. Saatchi & Saatchi created a new campaign for Fiber One built around the 80′s song, “Total Eclipse of the Heart,” originally by Bonnie Tyler. If you’ve ever been within 50 yards of a karaoke bar, you’ll recognize the tune, and apparently, the 1983 hit is getting a second wave of popularity decades later. A May survey by UKbathrooms.com reported that it is the most popular song people sing in the shower. And more recently, actor and vocal impressionist Christina Bianco had a video of her singing “Total Eclipse of the Heart” in the voices of 19 different divas go viral (1.8 million hits in four days).

So the relevance for the Fiber One campaign is there. We have two spots to show you, one titled “Turn Around Barry,” and the other, “Turn Around Barbara.” Ignoring the missing commas, both are about hapless characters on diets who want to eat food that tastes good but won’t make them fat. Those people do deserve power ballads playing as the soundtrack to their lives. The set-up is slightly confusing, because each ad includes multiple characters who we are supposed to assume are all named either Barry or Barbara. At one point, it looks like one Barry is even holding a leek he’s about to eat whole. But then he finds Fiber One. All in 30 seconds.

Watch “Turn Around Barbara” and read some credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

From Arnold comes the latest TV spot for Progressive, “Rate Suckers,” helmed by director Ruben Fleischer (of  pretty great Zombieland and pretty terrible Gangster Squad fame). Depicting bad drivers as the soul-sucking, rate-hiking leeches they are, the ad also introduces Progressive’s new “Snapshot” technology.

“Snapshot,” a little device that sticks underneath your dashboard, ostensibly counts how many times a driver slams on the brakes, calculates the time of day and how many miles a car has driven. Then it rewards good drivers with Pez or something, but as the spot doesn’t say what the hell it is, none of this really matters now does it?

Noticeably absent from this spot is Flo, Progressive’s chipper apron-ed spokesperson. I know that we, the car insurance-purchasing consumers, were always supposed to really like Flo because everyone in Progressive’s ads sure did. However, the Flo-lessness of this spot reminds me that I kind of hate Flo, and I hope to never see her ever again. Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.