AllThingsD Editors Introduce Re/code Site With Backing of NBC


Kara Swisher and Walt Mossberg, the former editors of News Corp.’s AllThingsD, introduced a site called Re/code today, taking on their old employer in technology news and conferences.

The site will be operated by a new media company named Revere Digital, with the backing of NBC Universal and Windsor Media, according to a statement today. As part of the agreement, Revere journalists will appear on CNBC, MSNBC, the “Today” show and other outlets owned by Comcast Corp.’s NBC Universal.

Re/code faces an increasingly competitive market for technology coverage, including a fresh site from News Corp.’s Wall Street Journal. News Corp. is replacing AllThingsD with WSJD, which will have a similar combination of news and conferences. WSJD plans to host a global conference in Laguna Beach, Calif., in October.

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