Hasta La Creative!

ESPN introduced Tim Tebow as a college football analyst Tuesday, but in a conference call he showed a knack for providing more nonanswers than insight.

The DreamTab, produced by Fuhu and DreamWorks Animation, will regularly update with custom content from the animation studio.

(TrendHunter.com) There are some very creative and badass motorcycle helmets currently on the market, but the HD100 Helmet has got to take the cake. Not only is it sleek- and stealth-looking, the design has been…

Pour les fêtes de fin d’année 2013, la Maison Blanche a envoyé une carte magnifique, reproduisant en pop-up la résidence du Président des USA. Un graphisme signé Chris Hankinson, à côté duquel sont apposées les signatures de Barack Obama, de la première dame, des enfants mais aussi des chiens de la famille.

It’s a new year — which means some companies and brands are more likely to advertise than others. Gyms are covered, thanks to a new brand campaign from Equinox that broke New Year’s Eve. But what about the industries that aren’t so sexy — like companies specializing in tax software?

TurboTax does the seemingly impossible, with a funny, entertaining new spot by Wieden & Kennedy, Portland, that puts a twist on the universally-hated ritual of doing your taxes, reframing them as a way to look back on a year, a year in which you made important decisions like making donations to charity, having a baby, getting a new gig, or maybe getting married. It’s all done via feel-good imagery, accompanied by a voiceover that manages to imbue wide-eyed astonishment. Did you find your one true love this year? What an amazing thing it was, if you really think about it, that you picked out your soulmate from all the hundreds and thousands of people you interact with throughout your life.

It’s the first creative from Wieden for the Intuit company, and the spot, which was directed by Lance Acord out of Park Pictures, debuted on New Year’s Day during the Rose Bowl broadcast. In the coming weeks, the brand will introduce new pieces of work for a brand campaign called “It’s Amazing What You’re Capable Of.”

Continue reading at AdAge.com

E-cigarette brand NJoy is departing from its competition with a new campaign that carries the tagline, “Friends Don’t Let Friends Smoke.” The campaign, which includes a TV commercial, offers NJoy King e-cigs as an alternative to traditional smokes.

Many of NJoy’s competitors have borrowed from Big Tobacco’s playbook of glamorizing the practice of vaping or tapping celebrity spokespeople, with Lorillard’s Blu e-cigs, the leading brand in the category with roughly 40% of the market, tapping actor Stephen Dorf and TV personality Jenny McCarthy to promote their products.

But the NJoy TV spot depicts friends helping friends: by carrying a couch up a flight of stairs, running interference during a bar fight, delivering a best man speech at a wedding — and replacing a traditional cigarette with the electronic version.

Continue reading at AdAge.com

Existem diversos aplicativos de desenho para o iPad que fazem um ótimo trabalho, desde oferecer um pacote gigantesco de recursos artísticos até as interfaces mais simples, que focam nos traços que resultam do toque. O aplicativo Trace, porém, parece ser um dos únicos criados especialmente para designers.

Trace App faz parte do Project Morpholio, um esforço de cinco criativos que se conheceram na Columbia University para trazer o processo de design do papel ao digital.

Trace App oferece uma forma fácil de se olhar a ideia em progresso a partir de diferentes perspectivas.

Com o lançamento do Trace, o grupo foca na parte crucial de colocar uma ideia no papel e rapidamente brincar em cima dela, trabalhando com traços distintos em variadas camadas.

Sua principal funcionalidade é justamente essa, uma versão digital e aprimorada do trabalho de se criar em cima de diversos papeis vegetais, projetando um único desenho com múltiplas camadas.

O processo é acompanhado de novidades como filtros, wireframes, espaço para comentários e notas, importação de imagens e variados níveis de traço e tintas, dependendo do toque e do resultado a se obter.

Com o app também é possível transformar as camadas de rascunho em um único design com um simples toque. Ou também voltar atrás e partir o desenho em diferentes camadas – uma função valiosa.

Assim como no processo de design, às vezes, para avançar e evoluir, é preciso olhar para trás.

Em sua essência, todo os apps disponíveis pelo Morpholio partem do essencial mundo analógico para aprimorar digitalmente o processo de criar.

Morpholio Trace App está disponível para iOS de graça. 

Post originalmente publicado no Brainstorm #9
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Over the past few days, this parody magazine cover has been trending in social media. It’s turned up on Tumblr, earned more than 800 retweets when it was tweeted on Dec. 30 by London-based Twitterer @TechnicallyRon, and has racked up more than a quarter-million views on image-sharing site Imgur since it was posted yesterday by user adawait under the headline “Average Women’s Magazine Cover” (though it’s obviously modeled on a Cosmopolitan cover).

It’s old — but, apparently, still rings true enough today for people to want to gleefully share it. The Huffington Post credits the 2010-vintage parody to New York writer/illustrator Brendan McGinley.

For the record, my personal favorite coverline is “Do cupcakes make good boyfriends?” (In my experience, yes — yes, they do.)

Continue reading at AdAge.com