WhatsApp Business Brings in Dentsu to Evolve Customer Relationships

Meta has hired Dentsu as the customer relationship solution provider for its encrypted messaging platform WhatsApp’s business-focused arm. WhatsApp Business is an extension app that allows companies to create a profile and then communicate directly with customers to offer updates and answer questions in real time. They are also able to send vouchers and offers,…

Dentsu X Names Shenda Loughnane Global Brand President

Dentsu X, the communications and media division of the advertising agency network, has named Shenda Loughnane as its new global brand president, succeeding Sanjay Nazerali, who is leaving the business. Loughnane will take up the position from Jan. 1, stepping up from global managing director of iProspect, a role she has held since November 2021….

Lego’s Fortnite Collaboration Is a Masterclass in Fan Engagement

As 2023 comes to an end, Lego and Epic Games have finally unveiled what their kid-friendly metaverse will look like. A full 18 months in the making, the branded Lego edition of Fortnite is being described as a multiplayer “survival crafting game.” It will be released on Dec. 7, intended as a fun, and safe,…

Avon Promotes CMO Kristof Neirynck to CEO

Beauty business Avon has named its chief marketing officer Kristof Neirynck as its new chief executive following the departure of Angela Cretu after 25 years, although she will continue to work with the business as an adviser. Neirynck will take over the role from Jan. 1 after two years of running the marketing for the…

Tubi to Enter New Markets Including UK With Exec Hire

Video-on-demand service Tubi is set to expand its international reach with the hire of a new executive to be based in the U.K. David Salmon is joining from sports, media and entertainment group Endeavor. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses. Offering 250…

Spotify Wrapped Has the Receipts to Prove Just How Real Things Got in 2023

It’s the most wonderful time of the year: Spotify Wrapped season. For all those who observe the annual tradition, it’s time to delve into your 2023 listening habits. Did Beyonce or Taylor Swift dominate? How many times you hit play on “Flowers” by Miley Cyrus? Were you the only person who made an unhinged playlist…

Cyber Week Generates Record $37B in Online Spend

Online spending for Cyber Week (the sales period of five days from Thanksgiving through to the following Monday) is expected to total $37.2 billion. According to Adobe Analytics data, online spend for the week increased by 5.5% year-on-year, with Cyber Monday, the biggest shopping day of the year, bringing in $12.4 billion (+9.6%). Thanksgiving Day…

Scania Ads See Electric Truck Experience First Day at Work

The first day in a new job can be daunting, and that is no less true for the new urban and regional electric trucks being introduced by commercial vehicle company Scania, according to its new ad. With a series of films that follow one of the trucks through its induction into the company, from its…

Music Streamer Deezer Wants Listeners to ‘Live the Music’ in New Brand Platform

Through a new brand platform and identity, music platform Deezer wants to offer its users a richer music experience and introduce them to emerging talents via a new social music feature. The brand is promoting these updates through an accompanying campaign called “Live the Music.” The social feature Shaker allows groups of friends to create…

Music Streamer Deezer Wants Listeners to ‘Live the Music’ in New Brand Platform

Through a new brand platform and identity, music platform Deezer wants to offer its users a richer music experience and introduce them to emerging talents via a new social music feature. The brand is promoting these updates through an accompanying campaign called “Live the Music.” The social feature Shaker allows groups of friends to create…

Adnatomy: How Virgin Voyages Created JenAI From the Block

Pre-pandemic, Virgin Group was ready to set sail on a grand new adventure with Virgin Voyages–its adult-exclusive cruise company. It even set up a partnership with global superstar and actor Jennifer Lopez to be the face of the new brand, as well as its chief celebration officer. And then the ships were stopped from sailing…

The Continued ‘Blanding’ Trend That Goes Against Industry Research

Strong brand cues increase brand saliency by 52% and have the ability to more than double a company’s future growth prospects, Kantar discovered in 2021. Further data from Kantar through its BrandZ research on distinctive brand assets showed that logos and shapes were the strongest assets, with a distinctive font significantly less so. It also…

Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC’s “Crispy” creative platform, which celebrates the brand’s origins, won Kantar’s Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element. Titled “Forever Crispy,” the new spot shows a…

Whatever Happened to Interactive Audio Ads?

Alexa, whatever happened to interactive voice ads? You know the ones: An ad plays on your smart speaker, and you ask it to conveniently add the mentioned items to your shopping cart–anything from detergent to bananas to books. Interactive audio ads were once touted as the evolution of audio advertising. And while platforms, brands and…

Surreal Lottery Ad Shows the Ongoing Surprise of One Man’s Win

Winning the lottery draw is a dream for all who play it each week. However, one lucky man finds himself constantly surprised by the recurring prize in a surreal campaign promoting France’s new game, Eurodreams. The 40-second film from Francaise des Jeux (FDJ), the operator of France’s national lottery games, features various events in a…

Vodafone UK’s Christmas Ad Sees a Little Girl Set a Trap for Santa

A little girl turns to Vodafone U.K.’s network to help her capture proof that Santa exists in the telecommunications company’s Christmas advert. As the U.K. arm of the network continues to build its “Feel the Connection” brand platform, the multiplatform campaign from Ogilvy U.K. will be led by a 30-second TV ad that focuses on…

Doritos Develops AI Tech to Cancel its Crunch for Gamers

The sound of someone eating while talking is never pleasant, and it’s a problem gamers have faced for years as they interact through their headsets while blasting up a storm on Fortnite. Well, snack brand Doritos has been listening, and after a year in the works, it has released an artificial intelligence tech solution to…

Lego’s Holiday Snowball Fight Ad Continues Superpower Focus

Iconic toy brand Lego’s global campaign for the holidays this year continues its superhero theme to promote the “Play Is Your Superpower” platform as the company encourages prioritizing play in children’s lives. The 30-second film is the latest in a three-part campaign; the six children from the first ad join forces with a neighborhood of…

Connie the Doll Dances Through British Retailer Argos’ Holiday Ad

It’s the holiday season, which means lots of ads from retailers showing off the items consumers could gift. And British high street brand Argos is leading the charge with its campaign featuring a doll called Connie and a plastic dinosaur named Trevor. Developed by agency The&Partnership and directed by Traktor, the main 30-second ad and…

Omnicom Agrees $835 Million Deal to Buy Ascential’s Ecommerce Business

Agency network Omnicom has agreed to pay around $835 million (?688 million) to Ascential, the owner of Cannes Lions, to acquire its digital commerce division, including cloud-based ecommerce division Flywheel. Last week, 11 Ascential digital commerce brands were integrated into Flywheel under the new entity. Ascential’s chief executive Duncan Painter, who will lead the new…