Hasta La Creative!

Danny Cipriani, the Sale Sharks rugby player and former boyfriend of Kelly Brooke, has taken his top off for a new ad campaign for the anti-fur charity Peta.

WABC-AM is introducing a new lineup on Thursday that emphasizes live and local programming, as its two most popular hosts, Rush Limbaugh and Sean Hannity, move to a rival station, WOR-AM.

Advertising Agency: BEI Confluence, New Delhi, India
Chief Creative Officer: Anwar Abbas
Creative Supervisor: Sonu Chandra
Copy Supervisor: Manish Ranjan
Art Director: Sonu Chandra
Copywriters: Sayan Mazumder, Sidharth Ghosh
Illustrators: Archna Verma, Sonu Chandra
Photographer: vowel-i
Account Manager: Vineet Singh

The post Zircon by BEI Confluence appeared first on desicreative.

I didn’t make any industry predictions for 2014. But one thing is certain to happen: More and more advertising and marketing firms will continue to grab any business they can. Whether they’re competent in a certain type of work or not.

If you’re hiring any kind of marketing firm, it’s always good to look at the DNA of who you’re considering. Start with their website. For example, if you can’t find anyone with a creative background in the leadership section, then don’t expect creativity to be a priority. Don’t expect much PR assistance if there isn’t anyone in upper management trained in it. And if you’re looking for a job, watch out: You also won’t find recruiters or project managers with much knowledge of job roles that the firm doesn’t traditionally hire.

It’s the subject of my latest column on Talent Zoo.

The post Why The Marketing Pie Is Becoming Mush appeared first on AdPulp.

Parece tudo uma grande computação gráfica, como muita coisa que assistimos atualmente. Porém, esse comercial da Sony para suas cameras Alpha 7 e Alpha 7R esconde mais do que as primeiras cenas revelam.

Paraquedistas pularam de mais de 15 mil pés de altura, com uma coreografia em slow motion que inclui até troca de lente no ar.

A criação é da M&C Saatchi, com produção da Cutting Edge. Abaixo o making of:

Post originalmente publicado no Brainstorm #9
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Mr. O’Connor, a veteran war correspondent, became an advocate for threatened journalists in Mexico, one of the world’s most dangerous countries for the press.

Há alguns dias, a gente mostrou por aqui mais uma coleção reunida por Federico Mauro, que ao longo do ano mostrou como alguns objetos famosos podem criar uma identificação imediata no público. Mas nem só de óculos, guitarras e chapéus se vive, como comprova o arquiteto e ilustrados italiano Federico Babina, criador da série de pôsteres Archicine.

Nesta coleção, os filmes são representados pela arquitetura de seu principal cenário, como por exemplo, o inconfundível prédio de Janela Indiscreta, a casa de Os Incríveis ou ainda a singular construção de Star Wars.

Se a gente parar para pensar, ainda tem muitas outras casas e prédios que merecem entrar para esta série – as casas de Tony Stark e Sherlock Holmes são dois bons exemplos.

De qualquer maneira, vale dar uma olhada no portfolio de Babina, que tem outros projetos bem interessantes.

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There will be plenty of surprises in the coming year, but here are 10 people you’re sure to want to watch as 2014 unfolds (pictured above from left to right).

Mary Barra, General Motors

As the new CEO, Ms. Barra becomes the most powerful woman in business, leading a company with a worldwide advertising and promotion budget topping $5 billion.

Continue reading at AdAge.com