Apr 28

Grey NY Turns In Musical PSA for Women Against Gun Violence

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Grey New York launched PSA spot for Women Against Gun Violence entitled “Keep Your Finger Off the Trigger.”

“Keep Your Finger Off the Trigger” takes an unusual, even slightly bizarre approach, setting a simple folksy song written and performed by Stephen Krauss to stop-motion animation of dismembered fingers (directed and animated by Johnnie Semerad of Quiet Man). Meant to target millenials, who Women Against Gun Violence say aren’t paying much attention to the gun violence prevention movement, the spot shakes up the category with a different kind of PSA, presumably meant to be more shareable than the stunts and scare tactics you’ll see elsewhere. If nothing else, it certainly is attention-grabbing, between the casual gore and some NSFW suggestions for how to use your finger we expect this will raise a few eyebrows.

“This may not be your dinner table video but it gets the point across, and it gets people talking which is the ultimate goal,” Josh Stepakoff, gun violence survivor and Women Against Gun Violence’s youngest board member, told Adweek “I want my peers, the millennial generation, to use their power to affect change, and I believe this PSA will help get them engaged in the conversation.”

Credits:

Advertiser: Women Against Gun Violence
Spot Title: “Keep Your Finger Off the Trigger”
First Air Date: 4/28/15
Agency: Grey NY
Worldwide Chief Creative Officer: Tor Myhren
Deputy Worldwide Chief Creative Officer: Per Pedersen
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Stephen Krauss
Executive Creative Director: Ari Halper
Singer/Songwriter: Stephen Krauss
Creative Director: Marco Pupo
Creative Director: Joao Coutinho
EVP Director Broadcast Production: Bennett McCarroll
Director of Audio Services/Sound Engineer: Dante Desole
VP Account Director: Elizabeth Gilchrist
Account Supervisor: Katie Stirn
Business Manager: Cecilia Critchley
EVP Director of Music: Josh Rabinowitz
VP Director of Licensing: Amy Rosen
Project Manager: Emma Tonetti

Production Company (location): Quietman
Director/Animator: Johnnie Semerad
Executive Producer: Carey Gattyan
Associate Producer: Clare O’Brien
Editor: Morgan Mitchell
Flame Artist: Stephanie Greenberg

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Jan 02

PETA Once Again Proves They’re Bats**t Crazy

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If you prematurely ejaculate, blame that burger you had for lunch. At least, that’s what PETA would have you believe with their new (yes, batshit crazy) “Another Cuban Missile Crisis” spot, developed along with creative agency Matter.

The spot opens with a guy and his attractive girlfriend in the throes of passion. As things get heated on the couch, he pictures Fidel Castro‘s head on her body, (“Focus on my mustache,” he says) in a desperate attempt to keep from blasting off too soon. His efforts are to no avail, however, as he’s soon lost it. PETA’s tagline “If you go vegan, you can last longer. Try thinking about that.” comes on screen, to accompany the disappointed girlfriend.

Wait, what? Is PETA really trying to use fears of premature ejaculation to get men to go vegan? What could the rationale be for that?

“Any man who lacks stamina between the sheets should look at what’s on his plate—and resolve to do better in 2014 by choosing healthy vegan meals,” explains PETA SVP/certifiably insane person Lisa Lange. “Unlike cholesterol-laden meat, eggs, and dairy products, vegan food such as beans, rice, tortillas, fruits, and vegetables keep the blood flowing to all vital parts of the body.” Okay, so that may actually be true, but where’s the connection to premature ejaculation? Well, apparently the fear of impotence can lead to premature ejaculation in some men, so there may actually be a tiny shred of truth to this crazy load of shit PETA is trying to feed you. Still, there’s a large jump from meals high in cholesterol contributing to impotence, to fears of impotence leading to premature ejaculation, to “eat vegan so you last longer in bed.” None of these strings, obviously, are tied together during the ad — so when you watch it you just think “What the fuck just happened?”rather than considering cholesterol’s contribution to impotence and the link between impotence fears and premature ejaculation.

While we should know by now not to be surprised by any of the batshit crazy things PETA does, somehow we never saw premature ejaculation being used as a fear tactic to sell veganism. Because, what the fuck? But then PETA also likes to kill perfectly adoptable pets. So the lesson here, once again, is to never be surprised by anything PETA does. Because they could do pretty much anything. Credits after the jump. continued…

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