Unilever is seeking to lure start-ups to the company with a Unilever Foundry platform that will provide a one-stop shop for entrepreneurs seeking mentoring, projects to pitch for, and investment.
Annette King has been promoted to CEO, Ogilvy & Mather UK, WPP reports. She will succeed Paul O’Donnell, who has been promoted to CEO, Ogilvy & Mather Europe, Africa and the Middle East (EAME), with both filling their new roles immediately. King will continue to report to O’Donnell, who retains his role as chairman of Ogilvy & Mather UK; she will also continue leading OgilvyOne in the EAME region.
King has risen rapidly through the ranks of OgilvyOne since joining the agency in August of 2000. She was promoted to managing director of OgilvyOne UK in 2008, and was made chief executive officer just nine months later. Under her tenure as CEO, OgilvyOne UK grew by 30 percent, and King was promoted to CEO, OgilvyOne EAME and awarded a position on the Ogilvy & Mather Worldwide Board. continued…
New Career Opportunities Daily: The best jobs in media.
Cannes Lions chegando e as ações one time only começam a aparecer em maior quantidade, tanto no Brasil quanto de agências estrangeiras. Não apenas buscam o prêmio, claro, mas também a viralização na internet. Semana passada falei dessa iniciativa da Ubisoft, por exemplo, que já acumula quase 10 milhões de views em poucos dias.
Só esse recente exemplo já deixa velho o papo de fantasma. Podemos até questionar a veracidade da reação das pessoas, mas quando se trata de alcance e efetividade, a internet mudou tudo.
Essa ação da Coca-Cola é bem menos megalomaníaca, mas também faz uso de um artifício divertido. Provavelmente realizada uma única vez em um supermercado de outro país (Rio Grande do Sul), mas que vai encontrar sua repercussão online.
Funcionou assim: Em vez do tradicional beep eletrônico dos caixas de supermercado, ao passar o refrigerante a registradora emitia um sinal sonoro remetendo a música da marca, a chamada “Cokes 5-note tune”
Criação da Ogilvy Brasil.
Post originalmente publicado no Brainstorm #9
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| THE ORIGINAL? Absolut Peppar Vodka – 1991 Source : Le Pictographe Photographer : Steve Bronstein (USA) |
LESS ORIGINAL Tabasco Hot Sauce – 2014 Source : Adsoftheworld Agency : Marketway Publicis (Cyprus) |
The Association of National Advertisers in New York, founded in 1910, will acquire the Brand Activation Association, also based in New York.
L’artiste Maud Vantours et la photographe Neirda Iwanowski ont réalisé ensemble une série de paper art autour des super-héros. Pour le set design et la création des blasons, Maud Vantours s’est inspirée des codes graphiques et emblématiques des comics books. A découvrir en images.
Media, Promo, PR, Online
Hospital de Câncer de Barretos
Advertising Agency:WMcCann, Sao Paulo, Brazil
CCO:Washington Olivetto
Creative Vp:Guime Davidson
Creatives:Rodrigo Guimaraes, Bruno Guimarães, Omar Caldas, Felipe Revite
Media Planning:Horácio Rosário, Fabiana Ferreira
Rtvc:Regina Knapp, Marcela Santos
Production Company:Conspiracao
Film Director:Ricardo “Gordo” Carvalho, Flávio de Mesquita Barone
Photography:Rodrigo Carvalho
Technology Director:Paulo Pacheco
Motion Design:Andre Nagae
Sound Production:Sonido NaCena
Soundtrack:Sonido NaCena
Sound Productors:Lucas Duque, Max de Castro, Ricardo Camera
Soundtrack composition:Ricardo Camera, Andre Namur
Operation Director:Vera Dreckmann
Operation:Maria Oliveira dos Santos
Graphic Production:Marcelo Hack, Marcelo Pinto, Ricardo Rodrigues
Web Production:Andre Freitas, Felipe Amaral
Account Service:Helen Soares, Rogerio Costa, Diego Dacosta
Public Relations:Monica Charoux, Paula Spinola, Ana Carolina Biancardi
Client Approval:Karina Carreira, Larissa Mello
Pinterest Japan, which launched a localized site six months ago, has signed a strategic deal with ad giant Dentsu as it tries to gain a firmer foothold in the Japanese market.
Tokyo-based Dentsu, which is the world’s fifth-largest ad agency company by revenue and works with most of Japan’s major companies, will help Pinterest by consulting on business development, sharing local insights and helping with PR, the companies said.
Pinterest’s social media competition in Japan includes Line, a hot Tokyo-based messaging app, and Twitter, also popular there.
Last summer, TBWA Paris unveiled a bold campaign for McDonald's that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald's? Not in those ads.)
Now, agency and client are back with a follow-up campaign that, in a way, is even more minimalist. Instead of the actual products, now we get clean, simple drawings of the products—turning them into actual icons. There is a bit more explicit branding on these, though, but it's still very subtle—a tiny Golden Arches next to the illustrations.
The ads feature McDonald's "Big 6" menu items—Big Mac, cheeseburger, fries, sundae, Chicken Nuggets and Filet-o-Fish—and will appear on more than 2,700 outdoor displays in France, with the major rollout beginning June 2. The agency calls the work "unique and modern, in the McDonald's brand image," "exclusive, simple and universal, just like the six iconic products" and "a fun and intriguing addition to our cities."
More images, plus a new McDonald's TV spot from TBWA Paris, below.
The French media conglomerate will sell half its Activision Blizzard stake, worth about $866 million, in its latest move to reduce debt and focus on its media properties.
Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk, Rafael Ancara, Luiz Yassuda e Álvaro Borba discutem sobre as dificuldades pelas quais o jornalismo passa em tempos de internet – ou seja, redes sociais, informações instantâneas, falta de dinheiro e por aí vai. Abordamos temas como necessidade de apuração, financiamento, espetacularização do cotidiano e muitos causos.
Download do episódio
>> 0h13min16seg Pauta principal
>> 1h53min45seg Leitura de comentários
>> 2h03min39seg Música de encerramento: “The Artist in the Ambulance”, da banda Thrice
Links
Debate sobre a Regulamentação, com Marcos Beccari e Túlio Filho, dia 25 de Maio (sexta) às 12h15
Workshops História da Arte para Criativos do Ivan
São Paulo – 22 de Junho
Curitiba – 19 de Julho
Belo Horizonte – 26 de Julho
Hangouts
03 de Agosto
10 de Agosto
Curso Introdução à Filosofia Contemporânea – Módulo 1 – com Marcos Beccari.
Data/horário: aulas semanais aos sábados, de 07 a 28 de junho de 2014, das 15h00 às 17h00. Carga horária: 8 horas.
Investimento: R$ 160,00 ou duas parcelas de R$ 80,00.
Escopo e programa de aulas: disponível, em breve, na página de cursos do FdD: http://filosofiadodesign.com/cursos/.
Local: Mímesis Conexões Artísticas – Rua João Manuel, 74, São Francisco (entre o Largo da Ordem e a Cinemateca de Curitiba).
Informações e inscrições: contato@filosofiadodesign.com.
O relatório do NY Times que vazou
iTunes
Ouça o AntiCast no iTunes aqui ou então manualmente: Assine no seu iTunes da seguinte forma: Vá no Itunes, na guia Avançado > Assinar Podcast e insira: feed.anticast.com.br
Redes Sociais
Nos acompanhe no twitter @anticastdesign, na nossa fanpage no Facebook e no Youtube (/anticastdesign). Ou nos mande um email no contato@anticast.com.br Siga também o nosso irmão @filosofiadodesign.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The refreshingly spring-appropriate pink color scheme of the newest Nike Air Max 90 Premium sneakers make these a great shoe choice for summertime. With a lightweight design and funky textures,…
Glossy magazine publisher Conde Nast is tightening its ties with Google as it attempts to transact more of its ad sales through automated, or so-called “programmatic” technologies.
The publisher of glossy magazines like Vanity Fair, Allure and Self was an early-adopter of this kind of technology, setting up an ad exchange with Google in 2011. But now they’re doubling down, betting that brand advertisers are ready to jump in.
“We are merging programmatic and direct digital sales together,” said Conde Nast’s head of digital sales Alanna Gombert. Previously the magazine publisher’s programmatic head, Ms. Gombert’s promotion to head of digital sales earlier this month coincides with sales org union.
In the weeks since the Omnicom and Publicis Groupe megamerger fell apart, many have been asking why such a problematic union was proposed in the first place. Well now we know: It was all another agency's elaborate marketing stunt.
In an entertaining parody case study, Fred & Farid Group takes full credit for the "Omnipub" merger, an idea hatched to highlight just how far holding companies would go in their quest for world domination.
"Why not organize an epic fail with two giants? Instead of the usual David against Goliath, we made a Goliath against Goliath story. We created … 'The Impossible Wedding.'"
Setting events in motion like a Shakespearean villain, Paris-based Fred & Farid says it forged letters between Omnicom CEO John Wren and Publicis CEO Maurice Lévy, making each think the other was on board with the merger. Then the pranksters sat back and watched the hilarity ensue.
Like any good case study, #Omnipub includes some impressive metrics: 24,000 mentions, 500,000 media impressions and $100 million in wasted fees (quoted from our own coverage here at Adweek).
So congrats to Fred & Farid for pulling off one truly epic viral prank. You got us!
California wants websites to provide more information on how they use consumer data they gather.
A 28-page “Making Your Privacy Practices Public” document from Attorney General Kamala Harris on Wednesday suggests that sites update their privacy policies with information about how they respond to Do Not Track signals and how they use personally identifiable data. Though they’re only guidelines, they reaffirm the state’s continued mission to be at the forefront of privacy issues in the absence of a Do Not Track standard.
The guidelines call on sites to highlight the sections of their privacy policies that explain how they respond to Do Not Track signals. “Use a header, for example ‘How We Respond to Do Not Track Signals,’ ‘Online Tracking’ or ‘California Do Not Track Disclosures,” states the document.
Nous avons réuni pour vous les plus belles photos du tapis rouge du Festival de Cannes 2014. En noir et blanc essentiellement, on voit passer Rosario Dawson, Ryan Gosling, Léa Seydoux, Gaspard
Ulliel, etc. Des photos signées Loïc Venance, Valéry Hache et Alberto Pizzoli de l’AFP ainsi que le photographe Vincent Desailly.
Léa Seydoux and Gaspard Ulliel by Alberto Pizzoli / AFP.
Cheryl Cole by Loic Venance / AFP.
Ryan Gosling by Loic Venance / AFP.
Naomi Watts by Alberto Pizzoli / AFP.
Tommy Lee Jones by Alberto Pizzoli / AFP.
Rosario Dawson by Vincent Desailly.
Blake Lively by Vincent Desailly.
Blake Lively by Vincent Desailly.
Blake Lively and Ryan Reynolds by Vincent Desailly.
Cate Blanchett by Vincent Desailly.
Gaspard Ulliel by Vincent Desailly.
Lea Seydoux by Vincent Desailly.
Blake Lively by Valéry Hache / AFP.
Cate Blanchett by Alberto Pizzoli / AFP.
Eva Green by Alberto Pizzoli / AFP.
Eva Longoria by Valéry Hache / AFP.
Blake Lively by Vincent Desailly.
Gaspard Ulliel by Loic Venance / AFP.
By Vincent Desailly.
Freida Pinto by Vincent Desailly.
Naomi Watts by Vincent Desailly.
Naomi Watts by Vincent Desailly.
Jessica Chastain by Alberto Pizzoli / AFP.
Julianne Moore by Loic Venance / AFP.
Mia Wasikowska and Robert Pattinson by Valéry Hache / AFP.
Monica Bellucci by Alberto Pizzoli / AFP.
Kevin Durand by Vincent Desailly.
Alice Taglioni by Vincent Desailly.
Nicole Kidman by Vincent Desailly.
Ryan Reynolds and Rosario Dawson by Vincent Desailly.
Blake Lively and Ryan Reynolds by Vincent Desailly.
MRY UK’s managing director Nadya Powell explains how agencies can ensure year one is not the last.
Print
Grupo Gay Da Bahia
Advertising Agency:Leiaute, Salvador, Brazil
Creative Director:Victor Azevedo e Rodrigo Soares
Art Director:Lucas Aquery
Copywriter:Rodrigo Soares
Illustrator:Yata Andersen
Media:Grasiella Gomes
Account Executive:Lorena Abuchedid
Pernod Ricard has launched a free mobile application aimed at educating consumers about responsible drinking.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
